Advancing public relations and communications management in Canada
The Canadian Public Relations Society (CPRS) is an organization of men and women who practice public relations in Canada and abroad. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.
CPRS was founded in 1948 from two original groups - the first in Montreal and the second in Toronto. In 1953, these became associated as the Canadian Public Relations Society, and, in 1957, the organization was incorporated as a national society.
Today, CPRS is a federation of 16 Member Societies based in major cities or organized province-wide. All Member Societies adhere to the constitution of the National and Member Society.
In cooperation with its regional Member Societies and with like-minded organizations in other countries, CPRS works to advance the professional stature of public relations and regulates its practice for the benefit and protection of the public interest.
Definition of Public Relations
Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.
(Flynn, Gregory et Valin, 2008)
What We Do
The Canadian Public Relations Society, as a distinct Canadian association, seeks:
- to group all public relations practitioners in Canada and to foster their professional interests
- in cooperation with its regional Member Societies and with like-minded organizations in other countries, to advance the professional stature of public relations
- to regulate its practice for the benefit and protection of the public interest
- to serve the public interest by upholding a standard of proficiency and code of ethics, and by providing ongoing professional development to its members and public relations practitioners across Canada.
The National organization comprises a federation of Member Societies located in major cities across Canada. Additionally, there are "Individual Members" located in areas at a distance from any Member Society or resident abroad.
The National Society is governed by an elected 12 member Board of Directors. The National Executive Committee consists of the President, Vice President/Secretary and Vice President/Treasurer and is voted in by secret ballot by the Board following the Annual General Meeting. President's of the Local Member Societies form the Presidents' Council which may raise issues and make recommendations to the Board from time to time.
The national organization consists of a federation of 16 member societies located across Canada. Each Member Society:
- Has its own local Constitution, Letters Patent and Bylaws in keeping with the philosophy and standards of the National Authority
- Runs a program of professional development events, seminars and networking opportunities and acts as a source of information for what is happening in the profession and CPRS. CPRS members are linked to their local member society upon joining and are actively encouraged to participate in local activities.