MT&L Public Relations Limited
Over the last decade, Kevin has become a leader in defining and implementing online engagement and digital advocacy. He oversees major client grassroots initiatives, merging online technology with high-impact, effective digital communication and engagement strategies to help build grassroots support for companies and governments, causes and products. Through his deep knowledge in aligning digital strategy, social media and persuasive communications, Kevin helps our clients connect with their customers, employees and recruits to motivate behaviours and actions.
As senior vice president first with Grassroots Enterprise and then with Edelman, both in Washington DC, he led award-winning digital strategy, social media and persuasive communications efforts for many clients including the launching of compelling online campaigns for Fortune 100 corporations, national non-profits and the United States and Canadian governments. In 2009, Kevin was pivotal in orchestrating the acquisition of Grassroots Enterprise by Edelman, one of the largest PR firms in the world. While at Edelman, he led development on key initiatives for the American Petroleum Institute and the Consumer Healthcare Products Association, as well as the Forum for Education and Democracy and Association for Supervision and Curriculum Development.
Over the course of his career, Kevin has worked with the Canadian Embassy (www.connect2canada.com), Medtronic, Sierra Club, the Campaign for Tobacco-Free Kids, Pfizer, Visa, American Heart Association, Progressive Majority, Medicare, PG&E, PhRMA and many others. Kevin is considered an industry expert in social media strategies, online campaigns, audience recruitment and engagement and has expert knowledge of Web production, planning, design, front-end web development and various scripting languages. He is a regular speaker on grassroots online, movement-building and social media engagement in the U.S. and Canada.
One of Kevin's personal projects was to found Fair Deal for Newfoundland, one of the most successful online grassroots movements in Canadian history. He motivated 31,000 activists to send letters to Parliament Hill, helping to win a multi-billion dollar deal. For this work, he was interviewed on the Globe and Mail, CBC, CTV, and radio, buoyed by a highly trafficked blog. Kevin is the winner of the 2006 Pollie Award: Best International Campaign for galvanizing support for the new deal.
Kevin was born and raised in St. John’s, Newfoundland & Labrador and has a master’s degree in education from Dalhousie University; Applied IT Diploma from the Information Technology Institute and a bachelor’s degree in secondary education and arts from Memorial University. Kevin serves on the Dalhousie Advisory Council, chaired by former Canadian Deputy Prime Minister Anne McLellan and comprised of leaders from Canada and around the world.