KDPaine & Partners LLC
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Author of Measures of Success, KDPaine's Guide to Measuring Your Public Relationships, Katie writes KDPaine's Measurement Blog and publishes The Measurement Standard.
For the past 20 years, Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news items, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her organization's marketing success. She works with some of the world's most admired companies including Raytheon, Allstate, Hewlett-Packard and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies.
Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. A Research Fellow of the Society for New Communications Research, she writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine.
Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group. An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators and the Institute for International Research.
Katie Paine was recently named one of PR Week's 2008 Power Players for her advocacy of PR measurement.