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Special thanks to CTV, Vérité Films Inc. and the Comedy Network


Saturday, June 12

8:00 - 5:00 pm CPRS Board Meeting  

Sunday, June 13

8:00 - 10:00 am National Council on Accreditation Meeting
National Council on Education Meeting
Presidents Council Meeting
8:15 – 11:15 am Optional pre-conference workshop - Regina Photo Walk
Led by Chris and Suzanne Salvo, Salvo Photography
Click here to register
11:45 - 12:30 pm Opening ceremonies and Luncheon
12:30 - 1:30 pm College of Fellows Keynote: Status of Aboriginal Communications in Canada Bert Crowfoot, Founder and CEO, The Aboriginal Multi-Media Society
1:30 – 2:30 pm Workshop #1: Visual Strategic Planning Chris and Suzanne Salvo, Salvo Photography
1:30 – 2:30 pm Workshop #2: Accreditation Session Francine Gaudet APR, FCPRS, Presiding Officer, Eligibility, National Council on Accreditation
2:30 - 4:30 pm Annual General Meeting  
5:30 – 6:00 pm Reception  
6:00 – 9:30 pm Fowl Supper at Delta Regina

Happy Hour sponsored by CNW Group
Fowl Supper sponsored by the City of Regina

Monday, June 14

8:15 – 8:30 am Opening Remarks  
8:30 – 9:45 am Keynote: Canada and Canadians in a Changing World Peter Mansbridge, Anchor, CBC’s The National
10:00 – 11:00 am Ethics in Public Relations: What’s in It for Me?

Sponsored by Marketwire
Sarah K. Jones APR, FCPRS, Partner, Kennedy Jones and Sweeney, Inc. and Patricia Parsons APR, FCPRS, Professor, Mount Saint Vincent University
Murray Mandryk, Political Columnist, Regina Leader-Post and
Blair Peberdy, APR, Vice President, Toronto Hydro
11:00 – 12:00 pm Workshop #1: From the Outhouse to the Penthouse – Branding on the Road to Becoming “Canada’s Team”

Sponsored by SaskEnergy
Jim Hopson, President and CEO, Saskatchewan Roughriders
11:00 – 12:00 pm Workshop #2:
the Canadian Council of Public Relations Firms presents:
PR Agency Life – A Career-Enhancing Opportunity
Esther Buchsbaum APR, FCPRS, Managing Partner, energi Public Relations, Communications, Digital and Pat McNamara APR, FCPRS, CEO, Apex Public Relations and Vincent Power, APR, Associate Vice-President, Corporate Communications, Sears Canada Inc. and John Crean, National Managing Partner, NATIONAL Public Relations
11:00 – 12:00 pm Workshop #3:
Media Meltdown: How to Generate News Coverage in Both Traditional and Online Media
Bill Carney, author, In the News: The Practice of Media Relations in Canada and Mark LaVigne MA, APR, FCPRS, President, Hunter LaVigne Communications.
12:00 – 1:30 pm Luncheon Keynote: “How do you like your Saskatchewan – rare, pure or seasoned?” The Honourable Lynda Haverstock C.M., S.O.M., Ph.D., LL.D, President and CEO, Tourism Saskatchewan
1:45 – 2:45 pm Workshop #1: Communication Measurement 2011 – What will Change; What will Not Tudor Williams, APR, Principal, TWI Surveys Inc.
1:45 – 2:45 pm Workshop #2: Strategic Leadership for Clients and Consultants John Crean, National Managing Partner, NATIONAL Public Relations
1:45 – 2:45 pm Workshop #3: Engaging with Online Influencers & Measuring Results Jay Krall, Global Product Manager, Cision
3:15 – 4:30 pm Workshop #1: Personal Brand Kellie Garrett, ABC, MA Leadership Senior Vice-President, Strategy, Knowledge and Reputation
3:15 – 4:30 pm Workshop #2: The True Role of Public Relations in Sponsorship Brent Barootes, President, Partnership Group
3:15 – 4:30 pm Workshop #3:
Digital and Social Media Trends to Watch
Joseph Thornley, Chairman and CEO, Thornley Fallis Communications & 76design and Martin Waxman, APR, Managing Partner, energi Public Relations, Communications, Digital
5:30 - 9:30pm An Evening to Remember at the RCMP Heritage Centre

Transportation sponsored by SGI” and “Event sponsored by Marketwire

Tuesday, June 15

8:45 - 9:30 am Keynote: Taking a Flying Leap . . . and Landing in Style Richard Bartrem, Vice-President, Communications and Community Relations, WestJet
10:00 - 11:00 am The Changing Role of the PR Profession and Professional Jon Iwata, Senior Vice President, Marketing and Communications, IBM
11:00 – 12:00 pm Workshop #1: Corporate Social Responsibility – We Are All Accountable Pam Klein, President, The Phoenix Group
11:00 – 12:00 pm Workshop #2: How the Communications Industry Can Go Carbon Neutral Bruce MacLellan, APR, FCPRS, President and CEO, Environics Communications
11:00 – 12:00 pm Workshop#3: Communicating During a Pandemic: A Perspective on the H1N1 Experience Elaine Chatigny, Director General of Communications, Public Health Agency of Canada
12:00 - 1:30 pm Diana and Charles Tisdall Lecture in Communications: Communications in a Policing Environment: It’s Complicated
Sponsored by DeGroote School of Business, McMaster University and the Communications and Public Relations Foundation
Sheila Bird, Executive Director, Public Affairs, RCMP
1:45 - 3:00 pm Global Perspectives and New World Opportunities Jillian de Beer, President, de Beer Marketing and Communications
3:30 – 4:45 pm Workshop #1: Navigating Your Way through a Perfect Storm: How PR can Help Guide Organizations through Turbulent Times and Crisis Sean Kelly APR, FCPRS, Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board and Heather Pullen, APR, Manager of Public Relations & Communications, Hamilton Health Sciences
3:30 – 4:45 pm Workshop #2: Communicating with Women Consumers Dr. Anne Lavack, Professor of Marketing and Dean, Paul J. Hill School of Business, University of Regina
3:30 – 4:45 pm Workshop #3: Loosening Lips – Journalistic Secrets to Conducting a Better Interview for Your Story Daphne Gray-Grant, Principal, The Publication Coach
6:00 – 6:30 pm Champagne Reception sponsored by NATIONAL Public Relations  
6:30 – 11:00 pm Awards Gala and Dinner sponsored by CNW Group