Sponsors
Special thanks to CTV, Vérité Films Inc. and the Comedy Network
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Saturday, June 12
| 8:00 - 5:00 pm |
CPRS Board Meeting |
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Sunday, June 13
| 8:00 - 10:00 am |
National Council on Accreditation Meeting
National Council on Education Meeting
Presidents Council Meeting |
| 8:15 – 11:15 am |
Optional pre-conference workshop - Regina Photo Walk
Led by Chris and Suzanne Salvo, Salvo Photography |
Click here to register |
| 11:45 - 12:30 pm |
Opening ceremonies and Luncheon |
| 12:30 - 1:30 pm |
College of Fellows Keynote: Status of Aboriginal Communications in Canada |
Bert Crowfoot, Founder and CEO, The Aboriginal Multi-Media Society |
| 1:30 – 2:30 pm |
Workshop #1: Visual Strategic Planning |
Chris and Suzanne Salvo, Salvo Photography |
| 1:30 – 2:30 pm |
Workshop #2: Accreditation Session |
Francine Gaudet APR, FCPRS, Presiding Officer, Eligibility, National Council on Accreditation |
| 2:30 - 4:30 pm |
Annual General Meeting |
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| 5:30 – 6:00 pm |
Reception |
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| 6:00 – 9:30 pm |
Fowl Supper at Delta Regina
Happy Hour sponsored by CNW Group
Fowl Supper sponsored by the City of Regina |
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Monday, June 14
| 8:15 – 8:30 am |
Opening Remarks |
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| 8:30 – 9:45 am |
Keynote: Canada and Canadians in a Changing World |
Peter Mansbridge, Anchor, CBC’s The National |
| 10:00 – 11:00 am |
Ethics in Public Relations: What’s in It for Me?
Sponsored by Marketwire |
Sarah K. Jones APR, FCPRS, Partner, Kennedy Jones and Sweeney, Inc. and Patricia Parsons APR, FCPRS, Professor, Mount Saint Vincent University
Murray Mandryk, Political Columnist, Regina Leader-Post and
Blair Peberdy, APR, Vice President, Toronto Hydro |
| 11:00 – 12:00 pm |
Workshop #1: From the Outhouse to the Penthouse – Branding on the Road to Becoming “Canada’s Team”
Sponsored by SaskEnergy |
Jim Hopson, President and CEO, Saskatchewan Roughriders |
| 11:00 – 12:00 pm |
Workshop #2:
the Canadian Council of Public Relations Firms presents:
PR Agency Life – A Career-Enhancing Opportunity |
Esther Buchsbaum APR, FCPRS, Managing Partner, energi Public Relations, Communications, Digital and Pat McNamara APR, FCPRS, CEO, Apex Public Relations and Vincent Power, APR, Associate Vice-President, Corporate Communications, Sears Canada Inc. and John Crean, National Managing Partner, NATIONAL Public Relations |
| 11:00 – 12:00 pm |
Workshop #3:
Media Meltdown: How to Generate News Coverage in Both Traditional and Online Media |
Bill Carney, author, In the News: The Practice of Media Relations in Canada and Mark LaVigne MA, APR, FCPRS, President, Hunter LaVigne Communications. |
| 12:00 – 1:30 pm |
Luncheon Keynote: “How do you like your Saskatchewan – rare, pure or seasoned?” |
The Honourable Lynda Haverstock C.M., S.O.M., Ph.D., LL.D, President and CEO, Tourism Saskatchewan |
| 1:45 – 2:45 pm |
Workshop #1: Communication Measurement 2011 – What will Change; What will Not |
Tudor Williams, APR, Principal, TWI Surveys Inc. |
| 1:45 – 2:45 pm |
Workshop #2: Strategic Leadership for Clients and Consultants |
John Crean, National Managing Partner, NATIONAL Public Relations |
| 1:45 – 2:45 pm |
Workshop #3: Engaging with Online Influencers & Measuring Results |
Jay Krall, Global Product Manager, Cision |
| 3:15 – 4:30 pm |
Workshop #1: Personal Brand |
Kellie Garrett, ABC, MA Leadership Senior Vice-President, Strategy, Knowledge and Reputation |
| 3:15 – 4:30 pm |
Workshop #2: The True Role of Public Relations in Sponsorship |
Brent Barootes, President, Partnership Group |
| 3:15 – 4:30 pm |
Workshop #3:
Digital and Social Media Trends to Watch |
Joseph Thornley, Chairman and CEO, Thornley Fallis Communications & 76design and Martin Waxman, APR, Managing Partner, energi Public Relations, Communications, Digital |
| 5:30 - 9:30pm |
An Evening to Remember at the RCMP Heritage Centre
Transportation sponsored by SGI” and “Event sponsored by Marketwire |
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Tuesday, June 15
| 8:45 - 9:30 am |
Keynote: Taking a Flying Leap . . . and Landing in Style |
Richard Bartrem, Vice-President, Communications and Community Relations, WestJet |
| 10:00 - 11:00 am |
The Changing Role of the PR Profession and Professional |
Jon Iwata, Senior Vice President, Marketing and Communications, IBM |
| 11:00 – 12:00 pm |
Workshop #1: Corporate Social Responsibility – We Are All Accountable |
Pam Klein, President, The Phoenix Group |
| 11:00 – 12:00 pm |
Workshop #2: How the Communications Industry Can Go Carbon Neutral |
Bruce MacLellan, APR, FCPRS, President and CEO, Environics Communications |
| 11:00 – 12:00 pm |
Workshop#3: Communicating During a Pandemic: A Perspective on the H1N1 Experience |
Elaine Chatigny, Director General of Communications, Public Health Agency of Canada |
| 12:00 - 1:30 pm |
Diana and Charles Tisdall Lecture in Communications: Communications in a Policing Environment: It’s Complicated
Sponsored by DeGroote School of Business, McMaster University and the Communications and Public Relations Foundation |
Sheila Bird, Executive Director, Public Affairs, RCMP |
| 1:45 - 3:00 pm |
Global Perspectives and New World Opportunities |
Jillian de Beer, President, de Beer Marketing and Communications |
| 3:30 – 4:45 pm |
Workshop #1: Navigating Your Way through a Perfect Storm: How PR can Help Guide Organizations through Turbulent Times and Crisis |
Sean Kelly APR, FCPRS, Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board and Heather Pullen, APR, Manager of Public Relations & Communications, Hamilton Health Sciences |
| 3:30 – 4:45 pm |
Workshop #2: Communicating with Women Consumers |
Dr. Anne Lavack, Professor of Marketing and Dean, Paul J. Hill School of Business, University of Regina |
| 3:30 – 4:45 pm |
Workshop #3: Loosening Lips – Journalistic Secrets to Conducting a Better Interview for Your Story |
Daphne Gray-Grant, Principal, The Publication Coach |
| 6:00 – 6:30 pm |
Champagne Reception sponsored by NATIONAL Public Relations |
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| 6:30 – 11:00 pm |
Awards Gala and Dinner sponsored by CNW Group |
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