Senior Vice President, Marketing and Communications, IBM
Jon Iwata Senior Vice-President of Marketing and Communications leads IBM’s marketing, communications and citizenship organization. This global team manages an integrated system that encompasses market insights, demand generation for IBM products and services, communications and corporate affairs, workforce enablement, and stewardship of the IBM brand, recognized as one of the most valuable in the world. He has led the development of IBM’s “smarter planet” strategy, established new marketing and communications disciplines, and driven IBM’s adoption of social media and networking models.
Jon is a member of the IBM Operating Team, responsible for day-to-day marketplace execution, and the IBM Strategy Team, which focuses on long-term issues and opportunities. He is vice chairman of the IBM International Foundation and reports to IBM Chairman and CEO Sam Palmisano.
Jon’s 25 years at IBM and his distinguished work in the promotion of the Page Principles, the seven principles of public relations management advancing the Page Philosophy, has earned the accolades of his colleagues.
Jon is a trustee of the Arthur W. Page Society and in 2009 received the Society’s highest honour, when he was named to its Hall of Fame. Inductees into the Hall of Fame are recognized by industry leaders as “giants” in the profession and include public relations legends such as Daniel J. Edelman, founder and chairman of Edelman Public Relations Worldwide; Harold Burson, founder and chairman of Burson-Marsteller; Willard D. Nielsen, corporate vice president of Johnson & Johnson, retired; and John D. Graham, chairman and CEO of Fleishman-Hillard, Inc. and several others.
From 2006 to 2007, Jon served as chairman of The Seminar, a professional group consisting of chief communications officers from leading corporations, institutions and counseling firms, and in 2007, was named Communicator of the Year by the New York chapter of the International Association of Business Communicators (IABC).
Jon is also a member of the Technology Committee of the Museum of Modern Art in New York City and the University of California’s Economic Advisory Group. He is also co-inventor of the U.S. patent for advanced semiconductor lithography technology. He holds a B.A. from the School of Journalism and Mass Communications, San Jose State University.