Webinar Listing
Live Webinars
WebN’R: Going for the Gold: How to Write an Excellent Submission & Bring Home the Hardware
Panelists: 2009 National Award Winners Nadia Hinds, APR, Sharon Stevens, APR, FCPRS, and Judge Daniel Torchia, APR.
Facilitators: Carleen Carroll, APR, and Ginny Jones, APR
Date: Wednesday, January 27th @ 1 p.m. EST
Cost: Free
Language: English
If you would like to register for this WebN’R, please send an email to syoung@cprs.ca
TOPIC: Join us as a special panel of CPRS members share their award-winning know-how for securing our industry’s most prestigious “hardware”. Three of our peers – two winners and one judge -- will provide guidance on what makes an excellent submission. Winners will share how they approach submission-preparation and the lessons they’ve learned along the way. Specifically, they’ll provide answers to:
- What made your submission stand out from the rest?
- For the two-page executive summary, what advice would you give a candidate about what they need to focus on and what they should leave out?
- For the collateral material, what’s vital for a judge to look at – and what should be left behind?
- What did winning a CPRS National Award of Excellence mean to you in terms of professional development and personal recognition?
Target: All members.
Objectives:
Provide members with guidance on preparing an excellent submission for the 2010 CPRS National Awards competition.
Participants will:
- Learn about best practices, insights and advice on submission preparation.
- Hear about what requires your energies and focus.
- Pose questions and get straightforward answers.
- Be encouraged to formulate their approach and kick-start the preparation process.
- Understand what the Judges look for in an excellent submission.
TUNE IN TO AND GET A HEAD START ON YOUR 2010 CPRS NATIONAL AWARDS!
BIO: Nadia Hinds, APR, Consultant, MT&L Public Relations Ltd - 2009 CPRS National Award Winner
Last year, Nadia took Gold for her Government Relations submission, “Building Community Support for Nova Scotia’s Largest Wind Energy Project”. This CPRS Nova Scotia Vice-President has won regional and national awards from both CPRS and IABC.
Nadia has worked with the private and public sectors in community consultation and government relations, issues and crisis communications, marketing communications, and media relations. She combines her skills with her diverse background of media and working in public relations in the Caribbean and Canada. With MT&L, she has worked on internal and external consultation strategies with the Nova Scotia Office of Aboriginal Affairs, Nova Scotia Workers Compensation Board, Shear Wind Inc., Landis Energy, Bear Head, and Fares Real Estate. With government clients, Nadia has worked with the Halifax Regional Municipality and the Departments of Environment, Transportation and Infrastructure and Finance and the Nova Scotia Public Service Commission. A graduate of Mount Saint Vincent University (Bachelor of Public Relations), Nadia also holds a Certificate in Marketing from the Chartered Institute of Marketing in England.
BIO: Sharon Stevens, APR, FCPRS, Partner, Communications Solutions Inc. - 2009 CPRS National Award Winner
Last year, Sharon took Silver in the highly competitive Marketing Communications category for, “’It’s Better Here: Physician Recruitment Campaign.”
Sharon is the founding partner of Communication Solutions, an integrated marketing communications agency in British Columbia that specializes in health, environment and recreation communication planning and programs. As founding partner, Sharon is responsible for the overall strategic direction, growth and management of the company. Previously, Sharon served as a senior consultant with a variety of marketing, PR and advertising agencies in Toronto and Halifax. For more than 20 years, she has received accolades for her marketing communications strategies within the public and private sectors. Other awards include an Internal Public Relations Association Golden World Award, three IABC Gold Quill Awards and three CPRS Awards of Excellence. Sharon was designated a Fellow of the Canadian Public Relations Society in 2008.
Daniel Torchia, APR, Managing Director, Torchia Communications Solutions Inc.
Besides his volunteer involvement with the Society of St. Vincent de Paul, Covenant House (youth shelter), St. Michael’s Cathedral and the Out of the Cold program (homelessness) in Toronto and as a PR mentor, Daniel also finds time to serve as a judge for the CPRS National Awards program.
As Managing Director of the Toronto office of Torchia Communications, Daniel has completed assignments for some of Canada’s leading organizations, including Pizza Pizza, Imperial Tobacco and Bridgestone. A measurement-oriented practitioner, Daniel previously worked in corporate communications at Bombardier Recreational Products, in sales at L’Oréal, and in sponsorship and event management at Edelman Canada. In 2007, Daniel helped establish the Torchia Scholarship for Bilingual Communications, an annual bursary offered to students who demonstrate excellence in bilingual communications. The following year, Daniel was awarded the Mentor of the Year award from CPRS Toronto. Daniel holds a Bachelor of Commerce (McGill - Marketing and International Business) and a Certificate in Public Relations (Concordia) and is an accredited public relations professional.
Webinar: Leadership in Difficult Times: The Listeriosis Outbreak
Presenter: Lynda Kuhn, Senior Vice-President, Communications and Consumer Affairs, Maple Leaf Foods
Date: Thursday, May 21, 2009, 1 p.m. Eastern
Cost: Member $65 + GST / Non-Member $85 + GST
Webinar description:
Lynda Kuhn will detail Maple Leaf Foods' decisive action plan in managing communications to address the Listeria outbreak in 2008. This webinar is targeted at corporate communicators and will focus on the internal leadership aspect of a communication team. Lynda will share what guided Maple Leaf Food's response to the Listeria outbreak, including entrenched corporate values. Areas to be covered include accepting responsibility and being accountable, focusing on facts and public education, and clear and candid communication.
Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The company employs approximately 24,000 people at its operations across Canada and in the United States, United Kingdom and Asia. It had sales of $5.2 billion in 2008 - based on recently released end of year results.
Visit Maple Leaf Foods new blog, Our Journey to Food Safety Leadership: blog.mapleleaf.com
Dr. Terry Flynn APR, FCPRS, will moderate the question and answer segment of the webinar.
On Demand Webinars
CPRS would like to thank CNW Group for their generous support of this event.
Webinar: Barb's Blog
Presenter: Derrick Pieters, APR, FCPRS, Director of Communications, Prairie Region, Department of Justice Canada
Date: Thursday, April 30, 2009, 2:00PM EST
Cost: Member $65 + GST / Non-Member $75 + GST
Webinar Series Sponsored By:
For more information, and to view this archived webinar click here today!
TOPIC: Can a BLOG effectively be used as an internal communications tool when proprietary information is in the mix? Learn how Ministry of Justice Canada legal and corporate staff, many of whom were not techno-savvy, adjusted to this program and its new technology.
When the Ministry of Justice started this new initiative, challenges such as these, arose:
- no guidelines for blogging existed within the Government of Canada
- security issues needed to be addressed
- public accessibility through the Access to Information and Privacy legislation was a possible roadblock
- the platform that would be used had to be based on existing technology
- what name would make the BLOG inviting to employees
HOW WOULD THIS UNIQUE METHOD OF COMMUNICATING BE MARKETED TO THE REGION, AND WOULD STAFF BE RECEPTIVE TO IT?
This project won the Gold Award, Social Media, 2008 CPRS Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information on APR Accreditation Maintenance Units, click here
WebN’R: Going for the Gold: How to Write an Excellent Submission & Bring Home the Hardware
Panelists: 2008 National Award Winners Tracey Bochner, APR, Ken Cherney, APR, and 2008 Judge Dave Traynor.
Facilitators: Carleen Carroll, APR, and Ginny Jones, APR
Date: Thursday, January 22, 2009, 1:00 p.m., ET
Cost: Free
Language: English
If you would like to register for this WebN’R, please send an email to etang@cprs.ca
TOPIC: Join us as a special panel of CPRS members share their award-winning know-how for securing our industry’s most prestigious “hardware”. Three of our peers – two winners and one judge all from 2008 -- will provide guidance on what makes an excellent submission. Winners will share how they approach submission-preparation and the lessons they’ve learned along the way. Specifically, they’ll provide answers to:
- What made your submission stand out from the rest?
- For the two-page executive summary, what advice would you give a candidate about what they need to focus on and what they should leave out?
- For the collateral material, what’s vital for a judge to look at – and what should be left behind?
- What did winning a CPRS National Award of Excellence mean to you in terms of professional development and personal recognition?
Target: All members.
Objectives:
Provide members with guidance on preparing an excellent submission for the 2009 CPRS National Awards competition.
Participants will:
- Learn about best practices, insights and advice on submission preparation.
- Hear about what requires your energies and focus.
- Pose questions and get straightforward answers.
- Be encouraged to formulate their approach and kick-start the preparation process.
- Understand what the Judges look for in an excellent submission.
TUNE IN TO AND GET A HEAD START ON YOUR 2009 CPRS NATIONAL AWARDS!
BIO: Dave Traynor, Senior Associate, Acumen Communications Group Inc., Victoria, B.C. – 2008 CPRS National Awards Judge
With more than 25 years in the communications business, Dave brings a wealth of communications experience to Acumen. Thinking like a journalist is what sets Dave apart. Having started his career in print journalism, he’s held various editorial and publisher roles in daily newspapers and magazines, rising to the senior executive level. Dave has worked at all levels of communications, from writing and editing copy for print and on-line through to developing complex communications campaigns and setting strategic directions for various companies and organizations. Dave specializes in helping people integrate today’s technology into their communications planning to make sure their messages reach the right audience.
BIO: Ken Cherney, APR, ABC
2008 CPRS National Award-winner – Audio Visual Projects
Ken Cherney has more than 30 years experience in international and domestic corporate communications with a blue-chip corporation, provincial government, and non-profit organizations. He has operated Ken Cherney and Associates Inc. since 1999. Cherney is a communications strategist and project manager with a proven record meeting deadlines, budgets and objectives. A former newspaper reporter-photographer, Cherney has researched, written and edited print and electronic communications and executed communications programs for internal and external corporate and government audiences, non-profit organizations, and charitable fundraising campaigns. He has considerable experience in both the resource industry and in health care Ken Cherney was nominated for the prestigious Ontario Premier’s Award in 2006 in recognition of his influence on the development of the communications industry. Cherney has received more than 30 awards for annual report project management, internal/external communications, and video production. He is asked frequently to judge Canadian and international communications awards competitions.
Tracey Bochner, APR
2008 CPRS National Award-winner – Media Relations
Tracey Bochner is president of Paradigm Public Relations, an award-winning communications agency in Toronto. Started in 2007, Paradigm Public Relations specializes in brand marketing public relations, corporate communications and issues management for clients including Molson, PokerStars.net, Schick and TD Bank Financial Group.
Tracey chairs the CPRS Measurement Committee, the volunteer group of public relations industry professionals responsible for creating the Media Relations Rating Points (MRP) system. She is also co-founder and director of the non-profit organization On Your Bike!
WebN’R: Nestlé AERO: 'Guys Just Don't Get It’
Presenters: Daniel Tisch, APR, President, and Alison George, Vice President, Argyle Communications
Date: On Demand
Cost: Member $65 + GST / Non-Member $75 + GST
For more information, and to REGISTER, click here today!
TOPIC: By implementing an Omnibus survey and media relations campaign, discover whether Argyle Communications, reached its goal of making AERO the number one chocolate brand for women. See if the Nestlé AERO: 'Guys Just Don't Get It’ campaign helped AERO to become the number two brand ranking overall.
This presentation also includes information on:
- team collaborators
- how the concept was initiated and executed
- how the name of the campaign was conceived
- working with a low budget
- key public relations components
- positioning the brand within target markets
- the vision and achievements of the Nestlé AERO: ‘Guys Just Don’t Get It’ Omnibus Survey
- how the Media Relations Rating Points system (MRP™) factored into the campaign
- overall results
TUNE IN TO SEE HOW THE ARGLYE TEAM SUCCESSFULLY OVERSHOT THEIR MARK!
This project won the Gold Award, Media Relations, 2008 CPRS Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information on APR Accreditation Maintenance Units, click here
WebN’R: Internal TV Ad Launch - 2008 Social Marketing Program
Presenter: Julie Trites, Communications Advisor, Workers’ Compensation Board of Nova Scotia
Date: On Demand
Cost: Member $65 + GST / Non-Member $75 + GST
For more information, and to REGISTER, click here today!
TOPIC: Using three unknown actor spokespersons, a successful social marketing campaign was undertaken by the Nova Scotia Workers’ Compensation Board, to alter people’s attitudes toward workplace safety. As WCB staff is the first to receive complaints or criticism about all advertising and media relations campaigns, it was important to enroll the entire staff to effectively take on active roles as company spokespersons.
In the WebN’R, observe how the WCB:
- communicated the rationale behind the campaign’s new direction
- engaged staff into action
- created the greatest ambassadors of the organization’s message
- ensured employees provided consistent information to stakeholders
- encouraged staff to apply the “do something” campaign message, while conducting their daily tasks
IMAGINE TACKLING THIS CAMPAIGN WITH VIRTUALLY NO BUDGET!
This project won the Bronze Award, Internal Communications, 2008 CPRS Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information on APR Accreditation Maintenance Units, visit here
WebN’R: SAFE WORK: Promoting a Culture of Safety and Health in Manitoba
Presenter: Jim Kingdon, Managing Partner & CEO, ChangeMakers Marketing Communication
Date: On Demand
Cost: Member $65 + GST / Non-Member $75 + GST
For more information, and to REGISTER, click here today!
TOPIC: In 2003, the Changemakers team was charged with the task of developing the SAFE WORK program by the Workers’ Compensation Board of Manitoba to reduce time-loss injuries in the province by 25 per cent in five years.
Backed by a lucrative budget, the program is best known for its risk management message that creates the SAFE acronym: Spot the Hazard, Assess the Risk, Find a Safer Way, Everyday.
The 2007 phase of SAFE Work, had to ensure the campaign met its mark using these key elements:
- Partnership Building
- Public & Media Relations
- Community Sponsorships
- Website Development
- Public Awareness Programs
- Youth Education
THIS PROVINCIAL SUCCESS STORY ILLUSTRATED THAT IT SIMPLY ISN’T ENOUGH TO REMIND PEOPLE ABOUT WORKPLACE SAFETY.
This project won the Gold Award, Advocacy and Social Marketing, 2008 CPRS Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information on APR Accreditation Maintenance Units, click here
WebN’R A: Toronto Hydro Box
Presenter: Catherine Parry, Marketing, Communications and Public Affairs Director, and Blair H. Peberdy, Vice-President, Marketing, Communications and Public Affairs, Toronto Hydro-Electric System Limited
Date: On Demand
AND
WebN’R B: STU (Saint Thomas University) Survival Guide
Presenter: Joel Levesque APR, FCPRS, Vice President, Public Affairs, Moosehead Breweries Limited
Date: On Demand
Cost For Both WebN’Rs: Member $65 + GST / Non-Member $75 + GST
(Since the projects tied for a Gold Award, Electronic & Interactive, 2008 CPRS Awards of Excellence, both will be presented during the same WebN'R.)
For more information, and to REGISTER, click here today!
WebN’R A: Toronto Hydro Talk Box
TOPIC: Toronto Hydro’s mandate for 2007 was to reduce the City’s peak load by 250 megawatts. Could a portable, logoed, interactive multi-media, six-foot-tall compact fluorescent lightbulb (CFL) outfitted with a camcorder, be the face of Toronto Hydro’s successful 2007 energy conservation program; and the tool that educated an entire city?
Uncover how Toronto Hydro used Talk Box to:
- launch a new campaign
- ascertain research material for the corporate office
- entice customers to discuss their conservation theories
- bring to the public’s attention, ongoing public relations and advertising campaigns
- complement roving summer conservation information teams
- drive traffic to the dedicated Hydro’s “walk the talk” website, www.torontohydro.com/talk
- provide input for Hydro’s 2008 communications programs
THE EFFECTIVENESS OF THIS CAMPAIGN WILL REVEAL ITSELF IN MEGAWATTS!
This project tied for a Gold Award, Electronic & Interactive, 2008 CPRS Awards of Excellence.
* * * * * * *
WebN’R B: STU (Saint Thomas University) Survival Guide
TOPIC: With ongoing binge drinking and never-ending partying at St. Thomas University, how did a popular local brewery help steer first-year students to drink responsibly? With a website, no less…
Learn how Moosehead Breweries determined:
- the line between responsible and irresponsible drinking
- the vehicle to use to reach students and how to promote it
- the content of this website
- the most effective spokespersons of the moderation message
- how to continue generating interest in this website
- whether to continue the program in other regions
DID THE WEB 2.0 GENERATION FROM NEW BRUNSWICK’S SMALLEST UNIVERSITY TAKE HEED, THE TIPS ON SURVIVING AND THRIVING…
This project tied for a Gold Award, Electronic & Interactive, 2008 CPRS Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information on APR Accreditation Maintenance Units, visit here