Business Case
In February, 2010, Walmart Canada hosted the Walmart Green Business Summit in Vancouver, B.C. The summit’s aim was to show the 300 plus Canadian CEOs and NGO directors in attendance that green business practices are good for the bottom line: they reduce waste, cut costs and improve brand image. To continue building its reputation as a sustainable retailer and to maintain the momentum of the summit, Walmart Canada engaged Reputations to launch ShareGreen.ca, a summit legacy project that could facilitate further learning and collaboration. The website would be national in reach, cost-effective to operate and be more accessible than a physical library or one-day event.
Target Audience
While developing the ShareGreen.ca campaign, Reputations had three stakeholders in mind: government, businesses and NGOs.
Michael Davis, partner, managing director, Reputations
"In fortune 500 companies, reputation is almost always their single biggest asset. Many organizations know this; now they need to start acting like they know it." - Michael Davis
An award-winning strategist, Michael directs all aspects of Reputations' major accounts, specializing in project management. He has experience designing and implementing public consultations, as well as juggling the needs of complex multi-stakeholder projects, and has wide-ranging public relations and issues strategy experience from coast to coast.
A graduate of the Royal Roads University Public Relations Management Program, Michael has provided issues management and crisis communication for major clients such as Wal-Mart Canada, the City of Fort St. John, Insite (Canada's first supervised injection site) and the District of Kitimat. Michael is the Vice President of the Board of Trustees for the Vancouver Maritime Museum and is active in all levels of Canadian politics.
Michael's internal responsibilities as Managing Director give him a unique perspective on the integration of Reputation Management into clients' operations.
Iris Dias, communications consultant, Reputations
Iris has worked with clients ranging from local non-profits to large, multi-national corporations. She has a passion for conversations and has helped develop strategic communications and social media programs for clients in the retail, IT and tourism sectors.
At Reputations, she has coordinated media relations, strategy, planning and web development for clients such as Canada Place Corporation, Vancouver Canadians, Discovery Parks, Walmart Canada and Science World.
Previously, Iris worked on the communications team for a group of boutique hotels, garnering media coverage, developing recruitment tactics and creating umbrella communications strategies to unify the group. She has also worked with multinational agency Ruder Finn in New York on various projects in their Travel and Economic Development department.
Iris holds a Bachelor of Arts in political science from the University of Alberta and a diploma in public relations from Grant MacEwan College, Edmonton.