Webinar: Let's Give them Something to Talk about!
Government Relations
Monday, February 13, 2012, 2 p.m. EST



Webinar: Let's Give them Something to Talk about
Date: Monday, Feb. 13, 2012, 2 p.m. EST
Time: 3 p.m. Atlantic
2 p.m. Eastern
1 p.m. Central
12 p.m. Mountain
11 a.m. Pacific
Duration: 60 minutes

Business Case

New Brunswick has one of the highest home ownership rates in Canada with nearly 75 per cent of residents owning the home they live in. After an increase in tax rates (some rates nearly doubled) and a large ongoing property tax appeal rate, it was evident that there was a problem with how the property tax system worked in the province. The New Brunswick Real Estate Association (NBREA) knew that for reform to occur, property taxation must be a primary election issue for the candidates and their parties. MT&L Public Relations was asked to develop and implement a strategy to help NBREA achieve its goal of bringing attention to the property tax issue in New Brunswick.

Target Audience

MT&L Public Relations strove to make property tax an election issue in the 2010 New Brunswick provincial election. The NBREA property tax election strategy and campaign was geared towards all levels of N.B. government officials from all five political parties; N.B. homeowners, renters and seniors.

Objectives

MT&L Public Relations developed two key objectives for the NBREA property tax election strategy and campaign. They were:

  • Position NBREA as an authority on the topic of and leaders in the fight for New Brunswick property tax reform.
  • Ensure property taxes become a primary election issue among target audiences during the 2010 New Brunswick Provincial election.

Result

A new government was elected to power in New Brunswick’s 2010 Provincial election, but was property taxation an election issue? Find out this and more in the webinar with MT&L Public Relations!


Claire Ryan, conultant, MT&L Public Relations

Claire has experience in event planning and communications planning in the non-profit, government and corporate sectors. Since joining MT&L, she has worked with clients such as the Canadian Breast Cancer Foundation, Commercial Properties Limited, Corridor Resources, the New Brunswick Lotteries and Gaming Corporation and the University of New Brunswick. Claire is certified by the International Association of Public Participation (IAP2).

An active member of the community, Claire is involved with a variety of organizations and sits on the board of directors of the Saint John Board of Trade and 21inc. She is also the communications chair of FUSION Saint John, and in that capacity writes InFusion, a column that appears weekly in the Telegraph-Journal.

A Saint John native, Claire received her advanced diploma in public relations from the Nova Scotia Community College. She is also a graduate of St. Francis Xavier University, where she studied political science.

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Note: From the list below, select the 3 webinars that you would like to include in your webinar package (you may select webinars that have already been presented - you will be sent the archived version). If you would like to register for the additional 3 webinars, select a different registration page and repeat the registration process.

$65.00 + HST (includes three webinars)
Pipe Dreams: Drinking Water Adventures of Danny Droplet
Walmart Canada Shares Green
Energy Theatre Super Power!
NBREA’s Property Tax Election Campaign
Le Grand Village Gaulois (Presented in French)
Harlequin's Office for the Preservation of the Kiss
$85.00 + HST (per webinar)