Webinar: Pipe Dreams: The Drinking Water Adventures of Danny Droplet
Print Projects
Monday, October 24, 2011, 2 p.m. EDT
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Webinar: Pipe Dreams
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| Date: |
Monday, Oct. 24, 2011, 2 p.m. EDT |
| Time: |
3 p.m. Atlantic
2 p.m. Eastern
1 p.m. Central
12 p.m. Mountain
11 a.m. Pacific |
| Duration: |
60 minutes |
Business Case
Ten years ago, the Town of Walkerton, Ontario was rocked with tragedy from contaminated drinking water which killed seven people, left more than 2,300 residents severely ill and shook public confidence in tap water across Ontario. An inquiry was held and one of Justice O’Connor’s key recommendations was to restore public confidence in drinking water. The Drinking Water Programs Branch of the Ontario Ministry of the Environment was tasked with developing ideas and products to educate children and youth to become environmental stewards of drinking water.
Target Audience
The primary audience for this campaign were young children aged 8-12. Secondary audiences were educators, municipalities, conservation authorities, science centres and environmental groups.

Objectives
The Ministry of the Environment set out the following goals in the pursuit of restoring public confidence in Ontario’s tap water:
- Develop educational material for children and youth to help raise awareness about drinking water.
- Develop networks and align programming with interested stakeholders to increase education and outreach.
Result
Were the adventures of Danny Droplet enough to raise awareness about drinking water in Ontario’s youth? Find out this and more during the webinar with the Ontario Ministry of the Environment!

Krys Potapczyk APR, assistant director/manager, drinking water programs branch, Ontario Ministry of the Environment
Krys Potapczyk APR, is the Assistant Director of the Drinking Water Programs Branch at the Ontario Ministry of the Environment. She leads stakeholder relations strategies, which include education and outreach on drinking water. The majority of Krys’ public relations career has been with the Ontario Public Service where for more than 20 years she has been involved in all facets of communications for several ministries and agencies. Krys thrives on formulating stakeholder engagement strategies that meet corporate objectives.
Eli Kane, manager, drinking water management division, Ontario Ministry of the Environment
Eli Kane is a manager within the Ministry of the Environment’s Drinking Water Management Division. With nearly 10 years of service in the Ontario government Eli is well known for his commitment to customer service and his ability to create and market new ideas and strategic approaches to improving productivity and decision making within the organization. All that, and he has a knack for creating comic books for youth education.