Archived On-Demand Webinars from 2010-2011 Webinar Series

Unlimited viewing for one year after date of presentation

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Webinar: On The House
Presenter: Michelle Clausius APR, Associate Director of Development and Communications, Covenant House Vancouver
Date: Monday, May 16, 2011 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

 

Topic:
Covenant House exists for those young people for whom there is often no one else - young people aged 16-24 who have either willingly fled physical, emotional and/or sexual abuse or those who have been forced from their homes. Covenant House Vancouver decided to expand its donor base through social media, centering on the launch of a new blog, “On The House”.

The benefits of launching a blog for Covenant House Vancouver were:

  • It provided an effective platform for broadcasting and sharing more information about Covenant House’s programs
  • It improved relationships and outreach with other bloggers to increase on-line media coverage
  • An opportunity to provide authentic youth involvement in communications

TUNE IN TO SEE HOW A BLOG HELPED A CHARITABLE ORGANIZATION INCREASE DONATIONS BY 35 PER CENT!

This project won the Silver Award for Electronic and Social Media in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here.
 

 

Webinar: Peanuts in Crisis: An Industry responds to North America’s largest food recall
Presenters: Daniel Tisch APR, FCPRS, President, and Alison George, Vice-President, Argyle Communications
Date: Monday, April 11, 2011 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

Topic:
In January 2009, salmonella was found in one peanut manufacturer’s product, which resulted in the largest food recall in U.S. history. The contamination was linked to nine deaths and 691 reported illnesses in North America. With the help of Argyle Communications, the American Peanut Council (APC) emerged as the leading source for confused consumers in this crisis scenario.

When Argyle started managing crisis communications for APC, challenges such as these arose:

  • Media coverage was driven by regulatory action
  • Much of the reporting missed critical information
  • Broadcast media especially reported in inaccurate and alarming ways
  • The public was seeking information online
  • Critical commentary about the industry’s manufacturing and agricultural practices was growing

LEARN HOW ARGYLE COMMUNICATIONS TURNED THIS FOOD SAFETY CRISIS INTO CRISIS COMMUNICATIONS GOLD!

This project won the Gold Award for Issues/Crisis Management in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here. 


 
Webinar: How Low Can We Go T.O.? 

Presenter: Vanessa Nero, Digital and Social Networking Communications Consultant, Toronto Hydro-Electric System Limited
Date: Monday, March 14, 2011 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

Topic:
Earth Hour is a symbolic event that fights climate change. Participants turn off their lights for one hour to demonstrate how individual efforts contribute to global action. In 2009, Toronto Hydro developed an online campaign, How Low Can We Go T.O.?, anticipating the event. Customers were sent online to watch videos, enter a contest to guess the total consumption drop in Toronto and follow a live blog during the one-hour event.

Discover how Toronto Hydro used social media to:

  • launch a new campaign
  • bring energy conservation to the public’s attention
  • carry out its first-ever blogging experience – live!
  • engage employees to serve as ambassadors
  • drive traffic to its Earth Hour web page www.torontohydro.com/earthhour and its contest micro site www.howlowcanwegoto.ca

HOW LOW DID TORONTO GO? FIND OUT HOW A DIGITAL STRATEGY WAS CENTRAL TO TORONTO HYDRO’S FIRST SOCIAL MEDIA EXECUTION!

This project won the Gold Award for Electronic and Social Media (External) in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here.
 

Webinar: Time to Hang Up: The BC Medical Association’s campaign to ban cell phone use while driving in British Columbia
Presenter: Geraldine Vance APR, FCPRS, Director of Communications and Public Affairs, British Columbia Medical Association 
Date: Monday, January 10, 2011 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

Topic:
In 2009, the British Columbia Medical Association (BCMA), who advocates for public health and safety issues concerning BC citizens, pushed to get legislation to prohibit cell and smart phone use while driving in the province. Employing a government relations campaign, the BCMA created awareness about the risk and cost of distracted driving in BC.

When the BCMA pursued their government relations campaign, they encountered the following challenges:

  • Government position: no evidence nor desire to pursue a ban in BC
  • Public’s attachment to cellphones
  • An official government consultation process with stakeholders and the public on the issue

TUNE IN TO SEE IF THE BCMA AND GOVERNMENT RELATIONS PASSED A BAN ON DRIVING AND CELLPHONE USE!

This project won the Bronze Award for Government Relations in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here.

Webinar: Communicating Pandemic H1N1 Influenza Immunization Clinics
Presenter: Sharon Little, Manager, Communications, Halton Region
Date: Monday, December 6, 2010 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

Topic:
“It’s a different flu season.” So many unknowns surrounded the flu season in the Fall of 2009. What course would the pandemic H1N1 flu virus take? When would vaccine be available? Who would be eligible to receive the vaccine? Who would want the vaccine? Lack of information, rapidly-changing facts and intense media attention created some unique communications challenges for Halton Region.

How did the Halton Region overcome these communications challenges?

  • Planning communications about the flu clinics with unknown timing and for unknown audiences
  • Frequently changing information about vaccine availability, vaccine eligibility and the locations and times of clinics

LEARN HOW HALTON REGION USED HARD WORK, CREATIVITY AND SOUND COMMUNICATIONS PRINCIPLES TO SUCCESSFULLY COMMUNICATE DURING A PANDEMIC!

This project won the Gold Award for Communications Management ($50,000-$150,000) in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here.

Webinar: Plight of the Reaper
Presenters: Rick Perkins, Vice-President, Business Development and Communications, Nova Scotia Liquor Corporation (NSLC) and Nelson Angel, Revolve
Date: Monday, October 25, 2010 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

Topic:
Who would lose if everyone enjoyed beverage alcohol responsibly? Only the Grim Reaper would suffer if incidents of drinking and driving disappeared altogether, wiping out alcohol-related deaths. In 2009, the Nova Scotia Liquor Corporation (NSLC) launched an awareness campaign about responsible alcohol consumption during the holiday season.

The following multi-media tools were used:

TUNE IN TO SEE HOW NSLC USED ENTERTAINMENT AND POSITIVE REINFORCEMENT TO GET NOVA SCOTIANS TO DRINK RESPONSIBLY!

This project won the Silver Award for Multimedia Projects in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here. 
 

 

Webinar: Toronto 2015 Pan/Parapan American Games Bid
Presenters: Michelle DiRocco, Account Director, and Michael Bodsworth Consultant, Devon Group
Date: Monday, September 20, 2010 @ 2 p.m. ET
Cost: Member $65 + HST / Non-Member $85 + HST

 

Topic:
It’s been 80 years since Ontario has hosted a major multi-sport international game. But on November 6, 2009, Toronto and the Golden Horseshoe region won the bid to host the 2015 Pan/Parapan American Games. For over 18 months, Devon Group worked with the Pan Am Games Secretariat to win support for the Bid.

Toronto faced tough international competition from Bogotà and Lima to host the Games and these challenges arose:

  • Garnering positive media coverage throughout the 18-month campaign despite attempts by protest groups such as No Games Toronto
  • Keeping the Bid process top-of-mind with media during a long campaign
  • Securing elite and popular support for an event that does not take place for another five years

HOW DID DEVON GROUP AND COMMUNICATIONS HELP TORONTO WIN THE 2015 PAN/PARAPAN AMERICAN GAMES BID?

This project won the Silver Award for Communications Management (programs with budgets over $150,000) in the 2010 CPRS National Awards of Excellence. Participants earn 0.5 APR Accreditation Maintenance Units for this webinar. For more information about APR Accreditation Maintenance, click here.

For more information, and to REGISTER, click here.

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