Event Listings

Manitoba Communicator of the Year Luncheon and 2010 Social Media Conference

Join CPRS Manitoba for the

Manitoba Communicator of the Year gala luncheon
CPRS Manitoba is pleased to host the 3rd Annual Communicator of the Year Award presented by Marketwire to honour an outstanding individual (or organization) who has demonstrated excellence in public communications over the past two years

12:00pm - Luncheon

and

2010 Social Media Conference
CPRS Manitoba is also presenting a special half day conference sponsored by CNW Group on integrating social media into public relations and communications strategies. We have assembled a stellar panel of speakers who will bring us case studies and the benefit of their experiences working with the latest online tools and tactics.

7:30am - Registration & breakfast

8:30am - Welcome

8:45am - Keynote – Protecting Global Brands Online
KeithBilous, President of ICUC Moderation Services. ICUC is a global leader in moderating online content. It helps some of the world’s biggest companies to protect and enhance their top brands’ reputations and credibility.

9:30am - Panel 1 – How Social Media Is Changing Local News The news business has changed irrevocably with television, radio and newspapers all moving online. If you want breaking news today, you’ll find it on Twitter and Facebook in real time as it happens. And the web is home to local start-up news and opinion blogs, vlogs and broadcasts that are changing the way we get our news. Panelists: Bruce Owen, Winnipeg Free Press; Glenn Tinley, Studio Publications; Curtis Brown, Endless Spin Cycle and Probe Research.

10:45am - Panel 2 – Leveraging Your Social Network So you’ve launched a Facebook group, but no one is joining? You’ve joined Twitter, but don’t know what to tweet? Join us to learn how large and small organizations are successfully using social media to talk to their audiences. Panelists: Jason Hasselmann, New Media Now; Corey Quintaine, Kildonan Place Shopping Centre; Shel Zolkewich, ShinyPackages; Rebecca McCormack, Cake Clothing; Colin Whitney, Mars Hill Group.

When Wednesday, March 24, 2010 7:30 AM -1:30 PM
 
Where The Fort Garry Hotel
222 Broadway, Winnipeg, MB R3C 0R3
 
FEE MCOY Gala Luncheon Registration
  Member fee CAD 40.00
Non-member fee CAD 50.00
Student fee CAD 30.00
 
  2010 Social Media Conference
  Members CAD 175.00
Non-members CAD 225.00
Students CAD 100.00
 
  Register for both and save! MCOY luncheon and the Social Media Conference
Take advantage of early bird registration & save!
Early bird registration closes March 5, 2010
Members CAD 150.00
Non-members CAD 200.00
Students CAD 75.00
 
  View Event Summary
 
RSVP Friday, March 19, 2010
 
  To Register: ‹click HERE›
 

Manitoba Communicator of the Year presented by

Social media presented by

Take the Leap…from Good to Great 2010 Conference

Ottawa/Gatineau Society

Ottawa, On, Friday, February 26th, 2010

Intro: Take the Leap…from Good to Great Conference, is a unique event for public relations professionals who wish to increase their knowledge and share expertise on the most demanding PR issues.

Date: Friday, February 26th, 2010

Time: 7:30 a.m. – 3:45 p.m. (Conference) and 4:00 p.m. to 5:30 (Networking reception)

Hotel information:
Sheraton Hotel
150 Albert Street, Ottawa, On
(613) 238-1500

Click here to register online.

Beyond the Hype II - Turning Crisis into Opportunity - CPRS-VI one day conference

CPRS-VI promises an impressive line-up of speakers along with hands-on learning at its fall conference "Beyond the Hype II - Turning Crisis into Opportunity". Learn about crisis and issues management from keynote speaker Dr. Terry Flynn, attend case study sessions with Roy Wadia, Director of Communications for the BC Centre for Disease Control, or a high-level tourism panel; brush up on social media and your media evaluation skills, and lastly, laugh-out-loud with stand-up comic, web pioneer and communications veteran Rob Cottingham.

The date is Friday the 13th - of November, that is, and the location is once again Royal Roads University in Victoria, BC. Check out the details at www.beyondthehype.ca. Early Bird registrations accepted now.

View the event flyer.

Join Our Webinar Series and Boost Your Social Media ROI

Your Complete Social Media Roadmap. Shift. Drive. Accelerate.

In 2009, businesses are expected to invest more resources in social media than in any other marketing activity. Learn how to make the most of this powerful, global conversation by joining well-known social media experts for four intensive 90-minute webinars.

Each session builds upon the previous one to help you create a complete, actionable social media strategy that will measurably boost your organization's ROI. This isn't just another big-picture session, but is filled with down-to-earth tactics and real-world case studies to help you map your own success – for far less than you'd pay elsewhere. Learn More.

Sign Up Now
Webinar 1: Setting Your Baseline and Determining Goals

Lay the groundwork for success by pinpointing where you are now and what you want to achieve so you can set up an effective social media program that measurably meets your organization's business goals.

You'll learn how to:

  • Benchmark your company
  • Educate your C-suite
  • Gauge your social media ranking
  • Set realistic, measurable goals
Date: Thursday, March 19, 2009
Time: 10 a.m. PT (1 p.m. ET)
Duration: 90 minutes
Cost: $125 (US), or $425 for all four if purchased at one time
Whitepaper: Emailed to registrants following the webinar

Who Should Attend: Marketing, PR and communications professionals, small business owners. Technical knowledge not required. More Details

Questions? Email marketing@marketwire.com or call 310-765-3259

Sign Up Now

Don't miss this opportunity to get educated without leaving your desk!!

CPRS Hamilton Webinar - Going Green & Staying Green in Recessionary Times

Wednesday, March 4, 2009
2:00p.m. - 3:30p.m.

While many large corporations have turned green in recent years, the worldwide global turndown brings a renewed urgency for corporate social responsibility.

Join acclaimed public relations professionals Bruce MacLellan and Kim Warburton as they detail the ever growing trend of going green and find out how this new of way working not only impacts the bottom line, it transforms thinking.

Specific examples include:

  • An overview of GE’s successful ecomagination strategy, which generated $17 billion in new eco revenues in 2008;
  • The launch of Environics Communications “Sustainability and Clean Energy” practice to provide PR support to clients looking to market environmentally friendly practices and services.

Learn how adopting these best practices can assist you in putting your best foot forward in today’s turbulent economy.

Cost: Early bird $50.00 (applies until Monday, March 2, 2009 for members, non members and students)

For more information, go to http://www.cprs-hamilton.ca/. To register via another payment method, email Lisa Morley or call the CPRS hotline at 905-546-8017.

About the speakers:

Bruce MacLellan, APR, FCPRS

Over the span of his career, Bruce MacLellan has provided counsel to leaders in business, government and professional sports with areas of expertise including corporate communications, issues management and marketing communications. He has also served in senior political positions in government in the areas of defense, health, culture and the environment.

Bruce is the founding President of Environics Communications Inc. With four major offices, ECI provides communications counsel to more than 100 corporations in Canada and the U.S. with annual fee revenue of over $13 million. In 2008, the company was ranked #2 on the list of the 50 Best Workplaces in Canada and also became one of the first North American public relations agencies to reach carbon neutral status by combination of reductions and purchasing offsets.

For more information:http://eci.environics.net/

Kim Warburton

Kim Warburton is Vice President Communications and Public Relations, GE Canada and a member of the National Executive Team. Kim has responsibility for national external and internal communications and corporate public relations. She also manages GE Canada’s community investment program.

Kim has over 20 years of experience in public affairs, communications and government relations. Prior to joining GE Canada, she was Director, Government Relations and Business Development at Bell Canada. She also worked in marketing, communications and public relations with Viacom Outdoor, and held various senior positions with the Government of Ontario.

For more information: www.ge.com/ca/en/

PRWeek’s The NEXT Conference: Equipping PR and marketing professionals with the tools and insights they need to navigate the changing marketing universe.

Don’t miss a keynote address from the new Wall Street Journal editor-in-chief Robert Thomson as he explores the changing media landscape.

When & Where:
November 19, 2008
New World Stages, NYC

SAVE $180. Register today. The early bird deadline is Friday, September 19, 2008.

SPECIAL OFFER for CPRS members.
Enter the code TAKE10 to SAVE 10% when you register.

Beyond the Hype: CPRS-VI Pro D Conference Coming Soon

Do you wonder about the back story? What's really going on behind the scenes when you see stories splashed across the front pages? Do you crave the chance to share your experiences and bounce ideas around with colleagues? Do you practice Public Relations and Communications? Then this professional development day conference is for you.

The Canadian Public Relations Society - Vancouver Island has put together an educational and hands-on Pro-D day conference aimed at mid- to senior-level PR practitioners on Friday, November 14. The theme of this year's conference is Beyond the Hype: Best Practices in Public Relations (www.beyondthehype.ca).

Cameron Herold, the innovative business leader and founder of 1-800-GOT-JUNK?, will tell us how he used public relations to build his successful business. Sign up for Julianne McCaffrey's speechwriting workshop or Darren Barefoot and Julie Szabo's hands-on Web 2.0 session. Hear Kim Van Bruggen and Carol Vincent present recent case studies, and - more to the point - hear what their clients thought of the process.

As a member of CPRS-VI, you are eligible for the preferred rate: $280 until October 15th, $340 after October 15. To register, click here.

Join us at Royal Roads University for a practical, inspirational, thought provoking and fun day. RRU is proud to be a sponsor of Beyond the Hype. RRU offers a Graduate Certificate in Public Relations, and BA and MA programs in Professional Communication. For more information, please visit www.royalroads.ca

One lucky delegate will win a primo door prize, courtesy of Royal Roads University: Member registration for the CPRS National Conference in Vancouver, June 2009, a value of almost $900.

Space is limited, so register early. You can't afford to miss it.

Tune In To Our 2008/9 WebN’R Series

This fall, CPRS National is meeting technology head-on, launching a five-part WebN’R Series, highlighting six outstanding, award-winning public relations campaigns from among the 2008 CPRS NATIONAL AWARDS OF EXCELLENCE submissions.

“For years, we have been applauding the winning submissions of the Awards of Excellence,” stated CPRS President, Derrick Pieters APR, FCPRS. “Although important to acknowledge, we believe we can bring added value to our membership by having a number of practitioners actually discuss the planning and implementation of the projects their submissions were based upon. If the strategies and execution of each project is shared, it can only benefit the profession by injecting new ideas into the fold.”

Presenters will outline how they utilized the RACE Formula (Research, Analysis, Communication and Evaluation) as they developed and set their public relations programs and projects in motion; the positive and negative results encountered; and the reactions from their respective audiences.

Some of these ideas are so unique and creative -- informative learning tools -- that they may act as prototypes for CPRS members when they consider developing programs for their own companies and organizations.

The WebN’Rs will take place monthly, on five selected Thursdays, 2:00 p.m., Eastern Time. Viewers should schedule 90 minutes per session (60 minute presentation; 30 minutes Q & A). The December WebN’R may run longer, considering there will be two presenters.

For more information, or to register please visit our Webinar page


FREE WEBINAR: Media Relations Measurement & Evaluation

Measurement and evaluation has been playing an increasingly important role as clients and stakeholders require PR to better prove its value – in particular, the value of media relations campaigns, a key component of PR programs.

Is it possible to standardize how the PR industry evaluates media relations campaigns? You bet! The answer: the Media Relations Rating Points (MRP) system [www.mrpdata.com]. With more than 350 users subscribing from over 100 public relations agencies, plus major corporations and all levels of government, the MRP system has become the Canadian standard for the measurement and evaluation of editorial media coverage. This system is governed and managed by the Canadian Publication Relations Society and endorsed by the Canadian chapters of IABC and the Canadian Council of PR Firms.

Never heard of MRP? Join us and learn how you too can use MRP to easily track and evaluate your media relations campaigns, provide content analysis, access accurate reach data, and save time and money. You will be taken through a live demo of the MRP system as well as an actual case study.

Already using MRP? There is something for you too. We have made changes to the scoring system that affects the weighting of tone in the MRP score and have added new features, Join us to find out about the scoring changes, charting/graphing module, how to upload and link clips to MRP reports.

Finally, whether you are to MRP or not, Bryan Segal from comScore Media Metrix will be present to answer questions about Internet data. comScore is the premiere Internet audience measurement service in Canada, and the only one to cover this vital market.

Date: Wednesday, September 17, 2008
Time: 1:00 p.m. – 2:00 p.m. ET [MRP intro, demo and case study; Q&A]
2:00 p.m. – 2:30 p.m. ET [comScore Media Metrix presentation; Q&A]
2:30 p.m. – 3:00 p.m. ET [MRP updates for existing subscribers; Q&A]
Ticket Price: Free
Registration: Email martine.levy@can.ddbpr.com to receive your invitation.
5th World Public Relations Conference & Festival 2008
"The Public Benefit of Public Relations"
June 23-24, 2008
InterContinental Hotel, London, England
The programme for the World PR Conference and Festival is now available and bookings can be made online. The Conference and Festival themed 'The public benefit of public relations' includes 30 sessions on issues as diverse as:
  • How cities attract investment - the reputational issues that count
  • Appealing to different audiences and cultures - lessons from the front-line
  • Communicating in London, the world's most diverse city
  • How businesses such as car manufacturers and gas suppliers can handle climate change and environmental challenges
  • How the 'New' was put back into New Zealand and how fundamental change has happened in South Africa
IPRA Summit 2008
June 8-10, 2008
The Honourable Artillery Company, Armoury House, City Road, London EC1Y 2BQ
The IPRA Summit is a public relations conference designed specifically for senior communications professionals who work in the international arena. It is an opportunity to share best practice, exchange ideas, network and engage in debates on some of the hottest topics within the communication industry. Registration is now open!
FPinfomart.ca Executive Product Briefing
April 29 - May 7, 2008
Coming to Vancouver, Edmonton, Calgary, Toronto and Ottawa
Please join us for an insightful, complimentary session to learn more about how you and your organization can take advantage of FPinfomart's enhanced products and services. The session is complimentary and will include a contest and free rolling laptop bag just for attending! Registration is now open!
Winning HR Practices of the Best Employers in Canada
April 22 - 23
Metro Toronto Convention Centre, North Building
Hear from Best Employers and other HR focused organizations as they share best practices for:
  • Embracing a communications strategy for human resources
  • Ensuring effective communication between HR and senior management
  • Leveraging diversity as a way to combat Canada's skills shortage
  • Developing a supportive culture for interaction among employees
  • Analyzing how Best Employers attract talent by marketing the company
Canadian Special Events and Meetings Expo 2008
April 1 - 3
Metro Toronto Convention Centre, Toronto
CSEME 08 features the best in event design, cutting edge entertainers, gourmet samples by the cities leading corporate caterers, international award winning event education and more. Speakers at the 22 session conference are among the most recognized planners in North America. The 11th Annual Canadian Event Industry Awards Gala, where 30 awards will be presented to the years best in categories like Best Corporate Event, Best Theme Décor, Best Festival and more, takes place April 3rd.
Social Media Summit:
How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies
To Engage Your Employees, Reach Your Customers & Build Your Brand
March 30 - April 3
Sutton Place, Toronto
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organisational goals. Hear from leading experts at Microsoft Canada, Public Health Agency of Canada, SYNNEX Canada Ltd., Cognos Inc., TD Bank Financial Group, Equitable Life of Canada, Canada Post Corporation, Thornley Fallis, Prescient Digital Media, Watson Wyatt Worldwide, and more, how to integrate social media technology into your communication and marketing programs to build customer and employee relationships and drive bottom-line results.

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