Upcoming Event:
The Changing Business of Public Relations

Plan now to spend an evening with fellow PR practitioners who work as consultants or in an agency environment. Find out how to survive and thrive in this market during this upcoming joint CPRS-Counselors Academy event.

Sign up today!
Register online

Date: Thursday, Nov. 8, 2012

Time: 6:30 - 9:30 p.m.

Cost: $85

The Old Mill Inn
21 Old Mill Road
Toronto, ON M8X 1G5

Guest Speaker:
Indra Gardiner Bowers, Founder/Chief Influence Officer, i.d.e.a.

Presentation Description: The last few years have presented a sea change for the public relations industry. In addition to being strong writers, having great media skills and navigating crises, professional communicators are now fabulous content creators and community managers. This highway of change isn’t over yet.

  • The challenges of being highly creative in the social media space are creating opportunities for advertising agencies to compete for social media dollars
  • The importance of search can’t be overstated and the role that communicators have in ensuring a company’s SEO success is becoming ever more central to our responsibilities
  • Competition for talent is driving managers nuts

This presentation will have you thinking about the services you offer, the talent on your team and how to stay competitive going into 2013.


Indra Gardiner

Founder/Chief Influence Officer, i.d.e.a.

After a career in the hospitality industry that went from restaurant operations to sales, Indra moved into public relations, managing some of the biggest launches and celebrations in San Diego including the 75th Anniversary of the San Diego Zoo and the opening of the W San Diego. She has represented hotels and destinations for nearly 30 years and includes Kimpton, Hilton, Sheraton and Marriott on her client list.

Indra combines her training in sales with her love of public relations and communications, ensuring that her team always keeps an eye on the ultimate goal, whether that means increased sales, foot traffic, awareness or clicks.

While managing Bailey Gardiner, she focused her team’s training on social media, community management and content creation. She is a regular speaker and panelist about social media and has done on-site training for several agencies throughout the U.S.

With the launch of i.d.e.a., Indra continues to focus on social media, reputation management and coming up with a good blog post now and then.

Indra is the incoming chair for the Counselors Academy section of the Public Relations Society of America. She also sits on the Executive Committee of the National Conflict Resolution Center and is on the Arts Advisory Committee for the San Diego International Airport. You can find her on Twitter @bgindra and blogging on Great Matters at theideabrand.com/blog.


Event Sponsor:

Counselors Academy

Founded more than 40 years ago, Counselors Academy is a Professional Interest Section of PRSA dedicated to providing principals and senior counselors of public relations firms with the resources to grow their firms and the counseling skills of their people. The Counselors Academy focuses on professional development, ethical standards and agency practices through its national network of professionals. Drawing from the considerable talent of its membership, Academy programs are designed to encourage networking, mentoring and peer support. More information is available at CounselorsAcademy.org.

Counselors Academy is the only Professional Interest Section of PRSA that CPRS members may join without becoming a member of PRSA. To learn more about the benefits of joining, click here

Cost to join CA:
(Regular: US$195 + US$85 initiation fee)

  • US$95 discount on membership fee if you join by Nov. 30, 2012
  • US$85 initiation fee will be waived if you join by Nov. 30, 2012
  • Add promo code "CACPRSNov12" to the bottom of the application form to receive this discount

Join Counselors Academy
Download Application Form here and mail or fax to:

Mail: Vada S. Wilson
Manager, Professional Interest Sections
Public Relations Society of America (PRSA)
33 Maiden Lane, 11th Floor
New York, NY 10038
Office: (212) 460-1473
Fax: 212-995-0757