Sept. 3, 2014

NEWS RELEASE

Laura Saicane Named the 2014 Torchia Scholarship in Communications Winner

Toronto — Laura Saicane, Calgary, Alberta, is the winner of the 2014 Torchia Scholarship in Public Relations/ Communications, awarded by the Communications + Public Relations Foundation. The $1,500 annual Scholarship was established to recognize a student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession.

A student at Mount Royal University, Saicane is entering second year of a Bachelor of Communications degree with emphasis in public relations. She is fluent in Latvian, Russian and English and studied Communications Science at the University of Latvia before coming to Canada.

"Having come to Canada to further her education and communications career, Laura has a world perspective of public relations, and is aware of the cultural nuances of practice," said Bruce MacLellan, chair of the Foundation. "Her accomplishments speak for themselves and the jury was most impressed with her ability, maturity and commitment to the communications discipline."

A CPRS (Calgary) student member, Saicane believes in the importance of multiculturalism in the practice of public relations and the opportunities that it provides. She pointed out how important it is to understand humour, metaphor and translation interpretation in any culture to avoid misunderstanding in communication. She has also participated in discussions with faculty about public relations practice in a post-communist environment.

Saicane has been a volunteer instructor in small group sessions of adult ESL learners at Bow College helping them to improve their language skills and has also helped newcomers to learn English that will prepare them for employment through the Language Instruction for Newcomers to Canada [LINC] program.

According to Sandra Braun, PhD, Assistant Professor, Public Relations, Mount Royal University, "Laura has shown herself to be an all-round dedicated learner, achieving academic excellence inside the classroom and also taking the initiative to learn outside the classroom. She is also a reflection of Canada’s growing multiculturalism and diversity, which will increasingly require the skills of public relations practitioners with cross-cultural knowledge. She will be an outstanding young professional and valuable asset to the public relations community and those whom it serves."

The Torchia Scholarship is awarded to a communications student who has chosen to study public relations/communications in one of Canada’s two official languages that is not his/her first language or mother tongue, and who is entering the second year of study in a Canadian university degree program or multi-year certificate or diploma program that meets recognized standards of education.

"Speaking multiple languages enriches students, gives them a competitive edge and a greater appreciation for other cultures and ways of thinking, which often leads to exciting career opportunities," said Jean-Claude Torchia, CEO and Co-Founder of Torchia Communications. "Torchia Communications is very proud to support this Scholarship and what it stands for. We extend our congratulations to Laura as she embarks on what promises to be an outstanding career."

The Torchia Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

 

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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Link to CNW news release


May 28, 2014

RECOGNIZING AND REWARDING PUBLIC RELATIONS EXCELLENCE

 

The National Awards of Excellence recognize outstanding public relations programs and projects completed within the last two years by public relations practitioners. These awards are exclusive to organizations of the Canadian Public Relations Society and are a tremendous prestige for individuals and teams as they showcase Canada’s best public relations talent at work. Awards of Excellence and Special Awards are based on entrants submitting their own work and celebrate exemplary achievements by CPRS professionals.

 

 

CANADIAN MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR:

 

GOLD: Veritas Communications - Toronto

SILVER: Edelman Public Relations - Toronto

BRONZE: High Road - Toronto

BRONZE: Northern Health – Northern BC

 

CANADIAN COMMUNITY RELATIONS CAMPAIGN OF THE YEAR:
 

GOLD: Ambulance New Brunswick - New Brunswick

SILVER: Northern Health - British Columbia /Partnerships British Columbia - Vancouver

BRONZE: Edelman Public Relations - Toronto

 

CANADIAN ADVOCACY AND SOCIAL MARKETING CAMPAIGN OF THE YEAR:

 

GOLD: Manifest Communications/Rideau Hall Foundation – Toronto

SILVER: Yellow Pages Group - Montréal

BRONZE: Northern Health – Northern BC

 

CANADIAN MEDIA RELATIONS AGENCY CAMPAIGN OF THE YEAR:
 

GOLD: Pfizer Canada (Kirkland) and Strategic Objectives (Toronto)

SILVER: NATIONAL Public Relations - Toronto

BRONZE: Argyle Communications and GlaxoSmithKline Canada - Toronto 
 
CANADIAN MEDIA RELATIONS NON-AGENCY CAMPAIGN OF THE YEAR:
 

GOLD: Rogers Communications - Toronto

SILVER: Ontario Teachers’ Pension Plan - Toronto

BRONZE: Rogers Communications - Toronto

 

CANADIAN GOVERNMENT RELATIONS CAMPAIGN OF THE YEAR:
 

SILVER: Niagara Region - Thorold

 

CANADIAN INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR:
 

GOLD: Alberta Blue Cross - Edmonton

SILVER: ATCO Gas - Edmonton

BRONZE: Rogers Communications - Toronto

 

BEST SPECIAL EVENTS PROJECTS:
 

GOLD: Espace pour la vie / Ville de Montréal -Montréal

SILVER: Alberta Energy Regulator - Calgary

BRONZE: Citoyen Optimum - Montréal

 

BEST MULTI-MEDIA PROJECTS:
 

GOLD: Alberta Energy Regulator - Calgary

SILVER: Regional Municipality of Halton - Ontario

BRONZE: City of Hamilton - Hamilton

 

BEST PRINT PROJECT:
 

BRONZE: Saskatchewan Arts Board - Regina

 

BEST ELECTRONIC AND SOCIAL MEDIA PROJECTS:
 

GOLD: DDB Public Relations - Toronto

SILVER: Bombardier Aerospace

BRONZE: Vancouver Island University - University Relations

 

BEST WRITING PROJECTS:
 

GOLD: Energizer Canada and Paradigm

Public Relations – Toronto

SILVER: Alberta Energy Regulator - Calgary

 

SPECIAL AWARDS

 

THE CPRS/CNW GROUP STUDENT AWARD OF EXCELLENCE:
Lana Winterfield, MacEwan University

 

 

MAJOR AWARDS

 

The Major Awards are based on nominations by others in recognition of exceptional professional involvement. All submissions and nominations are confidential and are reviewed by an expert panel of leading public relations professionals representing the various sectors of the industry.

 

PHILIP A. NOVIKOFF AWARD:

Jean Valin APR, FCPRS LM

CPRS DIAMOND JUBILEE MENTOR OF THE YEAR:

Jane Allison APR, FCPRS

CPRS AWARD OF ATTAINMENT:

Daniel Granger APR, FCPRS

CPRS OUTSTANDING ACHIEVEMENT AWARD:

Lydia Boyko APR, FLMI, B.J., M.Ed., Ph.D. (LM CPRS)

CPRS PRESIDENT’S AWARD FOR OUTSTANDING PUBLIC RELATIONS & COMMUNICATIONS MANAGEMENT:

Col. Chris Hadfield


May 20, 2014

NEWS RELEASE

GLOBAL GAMIFICATION EXPERT TO TELL COMMUNICATIONS PROFESSIONALS HOW TO USE GAME MECHANICS TO TRANSFORM BRANDS AND CONSUMER LOYALTY

Canadian Gabe Zichermann will speak with Canadian Public Relations Society
members at national gathering in Banff

Toronto – Is there a physiological impact that causes the release of dopamine as video game players receive rewards or high scores?  Can companies and organizations create the same motivational rush for their employees and customers by using the strategies video games employ?  Is there a better way to interact with the "re-wired" brains of the millennial generation?  These questions will be among those answered by leading author and "gamification" expert Gabe Zichermann when he delivers the annual Diana and Charles Tisdall Lecture in Communications at the Canadian Public Relations Society (CPRS) national conference at the Banff Springs Hotel, Banff, Tuesday, May 27, 2014 at noon.

Zichermann is the chair of GSummit, an organization which brings gamification experts from various industries together to share knowledge and insight about customer and employee engagement and loyalty. He is the Founder and Editor of Gamification.Co and EQ magazine an author, and a highly rated public speaker. His latest book, The Gamification Revolution looks at how leaders are leveraging gamification strategy against their competitors.

His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry's standards and frameworks, and continue to be key reference materials.

Zichermann is co-founder of strategic consultancy and product lab Dopamine where he works with leading brands and startup companies. A Canadian, Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of StartOut.org.

The Tisdall lecture is considered a highlight of the CPRS conference.  It is presented in partnership with the Communications + Public Relations Foundation. Past speakers represent a who’s who of Canadian communications professionals and business leaders who traditionally share insights and provocative reflections about the value of communications.

Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana and Charles Tisdall Lecture in Communications aims to demonstrate the societal power and value of public relations and communications thinking.

Charles Tisdall was a recognized leader in public relations in Canada and the United States having established Tisdall Clark in the early 1950s. He died in 2007. During his career, he was named one of the world’s 40 outstanding public-relations professionals by Public Relations News.

The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession.  It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest.

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Link to CNW news release


April 11, 2014

Nominees standing for election to the National Board of Directors

On March 15 in accordance with the new CPRS Bylaws approved at last year's Annual General Meeting (AGM), the CPRS Board of Directors, with recommendations from the nominating committee, appointed Sean Kelly APR, FCPRS as national president of the Society and Renee McCloskey, APR as vice-president and treasurer. These appointments will be effective following the AGM on May 25, 2014.

The nominating committee has reviewed the candidate nomination forms submitted by Members to stand for election to the Board of Directors. Nine (9) CPRS National Members have been nominated to fill four (4) Director positions on the National Board.

An election to choose the four Directors will be conducted at the CPRS AGM being held in Banff, Alberta on May 25, 2014. The newly elected Directors will join the Board to serve three-year terms. Four Directors will serve their remaining one-year term and four will serve their remaining two-year term.

The nominees are:

  • Colin Babiuk APR, FCPRS (Edmonton)
  • Kim Blanchette, APR (Calgary)
  • Adam Grossman (Vancouver)
  • Sarah Milner, APR (Victoria)
  • Angela Murray (Halifax)
  • Rashpal Rai, APR (Vancouver)
  • Sandra Thornton APR, FCPRS (Edmonton)
  • Natalie Tomczak (Regina)
  • Kim West APR, FCPRS, ICD.D. (Halifax)
Biographies of the nominees, in alphabetical order, are available on the CPRS website at:
cprs.ca/board/nominees.aspx.

An election ballot will be sent by email to all voting Members at least thirty (30) days prior to the AGM


April 2, 2014

NEWS RELEASE

Natalie Brodych wins 2014 Calgary Legacy Scholarship

Natalie Brodych, Mount Royal University, is the third winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship is awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.

The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two-page essay on a specified topic. The 2014 topic focused on the value of words to the contemporary communicator.

"Education, training and career development are cornerstones of the Canadian Public Relations Society. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession," said Janice Robertson, President of CPRS Calgary.

Brodych addressed words used in a variety of communications media and pointed out that the modern communicator must be brief and to the point, but this does not devalue words. It makes them even more powerful.

"Natalie is an engaged, determined, high achiever who embodies that wonderful combination of independent thinking while demonstrating initiative as a team member,” said Jane Stoneman McNicol, Chair, Public Relations Program at Mount Royal University. "She brings a true strategic approach to every endeavor."

Brodych has been a recipient of the President's Scholarship at Mount Royal and is currently a President's Honour Roll student. In addition to her course work, she has been a marketing intern with Purdys Chocolatier and Tourism Calgary. In 2013, she also served as web designer for Egress Psychological Resources. Volunteer activities have included serving as production assistant for Corkscrew Media for the CITYTV 2013 New Year's broadcast, and Pavillion Co-ordinator for the Spanish Pavillion at Globalfest, where she looked after both visitors and performers.

The Canadian Public Relations Society is a national public relations membership organization with 16 member societies in major cities organized province-wide. It establishes and encourages high levels of professional standards, ethics and studies in public relations.

The Calgary Legacy Scholarship funds and competition are managed by the Communications + Public Relations Foundation on behalf of CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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Link to CNW news release


March 6, 2014

NEWS RELEASE

Col. Chris Hadfield Presented with the 2014
Canadian Public Relations Society (CPRS) President's Award

CALGARY - Canadian Astronaut, bestselling author and social media sensation, Col. Chris Hadfield, is the recipient of the 2014 CPRS President's Award for Outstanding Public Relations and Communications Management. The prestigious public relations honour is awarded to an individual who demonstrates outstanding leadership through communications. Col. Hadfield was presented with the award in Calgary on March 5 by CPRS National President, Richard Truscott, APR.

"I'm thrilled to present Col. Hadfield with the President's Award on behalf of the CPRS Board of Directors. Chris was the face of not only the Canadian space program, but of the world's collaborative mission while he commanded the International Space Station," said Truscott. "Through his remarkable, unique and personal approach, Chris was able to communicate with the people of the world, inspire the next generation of astronauts and scientists, and engage everyone in the conversation about space and Earth."

During his time as the Commander of the International Space Station (ISS), Col. Hadfield captivated the world through the use of his multimedia-rich social media presence. Stunning photographs, viral videos and live feeds with classrooms full of wide-eyed students helped remind global citizens about the world in which they live. The profile of the Canadian Space Agency (CSA) and space exploration overall was raised through the communications efforts of Col. Hadfield.

"I am both honoured and delighted to receive the CPRS President's Award," said Col. Hadfield. "The credit goes to the team at the Canadian Space Agency who worked creatively and tirelessly for over 2 years in preparation and support of C2, Canada's mission to command the International Space Station. The impact on Canada, especially on Canadian youth, as well as the rest of the world, was heart-warming for us all to see — the direct result of good people doing hard work."

CPRS National is delighted to have members of the Canadian Space Agency's Montreal-based communications team deliver a keynote address at the upcoming Canadian Public Relations Conference in Banff, May 25-27, 2014.

"I look forward to hearing from the CSA team first-hand how this creative project was planned and executed," added Truscott.

 

This is the fifth time that the CPRS President's Award for Outstanding Public Relations and Communications Management has been awarded to an individual. Past recipients of the award include: retired General Rick Hillier, Canadian Forces; Kellie Garrett, Senior VP, Strategy, Knowledge & Reputation, Farm Credit Canada; Rick Hansen, Chief Executive Officer, The Rick Hansen Foundation; Clara Hughes, Olympian, humanitarian, motivational speaker.

 

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


March 5, 2014

NEWS RELEASE

CPRS Announces Newly Accredited Public Relations Professionals

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to introduce Canada's newest accredited public relations professionals. Fourteen CPRS members from across Canada successfully completed the requirements for becoming accredited members of the Society in 2013. The newly accredited professionals will be recognized in front of industry peers on the first day of the annual Canadian Public Relations Conference in Banff, AB, May 25-27, 2014.

To become accredited and earn the Accredited Public Relations (APR®) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations and communications management.

"Earning an APR designation is a noteworthy professional achievement," said Nancy Hutton, APR, Presiding Officer of the CPRS National Council on Accreditation. "It demonstrates that the individual is an experienced and knowledgeable public relations practitioner who has met the highest standards within the profession. The accreditation process is both a professional and personal challenge that provides members with an opportunity to display professional excellence and a standard of knowledge. I congratulate all newly accredited members on this accomplishment!"

The APR, the highest global professional standard of excellence in public relations is celebrating 50 years of the credential recognizing professional excellence. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

CPRS Members who received their APR in 2013 are:
 
 
Shelly Burich, APR
Cariboo Regional District
(Williams Lake, BC)
Member of CPRS Northern Lights

Peggy Kulmala, MBA, APR
MJK Communications
(Victoria, BC)
Member of CPRS Vancouver Island

Marlène Casciaro, ARP
Communications Consultant
(Montréal, QC)
Member of SQPRP
  Sarah Milner, MBA, APR
Silanis Technology
(Victoria, BC)
Member of CPRS Vancouver Island
 
Tim Conrad, APR
Aquatera Utilities Inc.
(Grande Prairie, AB)
Member of CPRS Edmonton
  Andrea Montgomery, APR,
Regional Municipality of Halton
(Burlington, ON)
Member of CPRS Hamilton
 
Jenn Goodwin, APR
Providence Care
(Kingston, ON)
Member of CPRS Ottawa-Gatineau
  Tom Ormsby, APR
De Beers Canada Inc.
(Toronto, ON)
Member of CPRS Toronto

Robert Gray, APR
Alliance Pipeline
(Calgary, AB)
Member of CPRS Calgary
  Rashpal Rai, APR
Envirotest Canada
(Burnaby, BC)
Member of CPRS Vancouver
     
Michelle Harris, APR
City of Victoria
(Victoria, BC)
Member of CPRS Vancouver Island
  Jodie M. Sales, APR
RBC Royal Bank
(Milton, ON)
Member of CPRS Hamilton
     
David Hultin, APR
CancerCare Manitoba
(Winnipeg, MB)
Member of CPRS Manitoba

  Christie Smith, APR
City of Vancouver
(Vancouver, BC)
Member of CPRS Vancouver
 
About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 

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Link to CNW news release


March 4, 2014

NEWS RELEASE

Canadian Public Relations Society Expert Centre
Provides a Better Way to Showcase Communications Executives

The largest association of PR professionals in Canada aims to increase engagement with media and conference organizers through the launch of its new online Expert Centre.
 
TORONTO - Event professionals and reporters searching for top communications experts in Canada to be speakers or to contribute comments on current events now have quick online access to a new expert centre launched by the Canadian Public Relations Society (CPRS).

The Canadian Public Relations Society Expert Centre currently provides users an entrée to many of its experts who are members of the CPRS College of Fellows. This online site will feature detailed profiles of select experts searchable across a range of information categories such as key topics, industry experience, and multimedia assets.

"Public relations experts make a positive contribution to the profession, our employers and to the communities we serve," said Karen Dalton APR, CAE, Executive Director of the Canadian Public Relations Society. "Our Expert Centre will enable the CPRS to better connect these professionals to a range of audiences to more effectively advocate for the profession and our professional APR designation.

As a comprehensive online resource, the CPRS Expert Centre will provide event organizers and corporate organizations with access to notable educators, researchers, authors and executives in Public Relations and Communications Management.  The site will be expanded to include additional members of CPRS throughout 2014.

CPRS has partnered with ExpertFile to provide software that provides members with the unique ability to maintain engaging expert profiles which will be published dynamically to the association website. "ExpertFile is a very robust platform for organizations looking to better promote their thought leaders," said Dalton.

"We're pleased to have this opportunity to help the CPRS create a more discoverable and engaging online presence for their members across the country," said Peter Evans, CEO of ExpertFile.

For more information, visit the Canadian Public Relations Society Expert Centre on ExpertFile.

About CPRS

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 
About ExpertFile
ExpertFile is the world's first expert marketing platform built for organizations. With publishing, search optimization (SEO), lead generation and analytics features, coupled with a unique online marketplace, ExpertFile helps experts connect to business prospects, media and conferences. Clients include market leaders such as Cleveland Clinic, Perseus Books Group, Canadian Corporate Counsel Association, Lillibridge Healthcare, and Constant Contact.

 

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Link to CNW news release