News

December 20, 2012

NEWS RELEASE

 

Ten Public Relations Professionals Inducted into CPRS College of Fellows

TORONTO - The Canadian Public Relations Society (CPRS) welcomes ten seasoned communications professionals to the Society's College of Fellows. The newly appointed Fellows will be honoured for their professional achievement at the annual College of Fellows Luncheon during the upcoming Canadian Public Relations Conference, Conversations 2013, June 9-11 in Ottawa-Gatineau. The 2013 Fellows are:

  • Colin Babiuk APR, FCPRS (Edmonton, Alta.)
  • Kevin E. Brown APR, FCPRS (Prince George, B.C.)
  • Carleen Carroll APR, FCPRS (Oakville, Ont.)
  • Alan Clay APR, FCPRS (Calgary, Alta.)
  • Béatrice Guay Pepper ARP, FSCRP, LM (Montréal, Que.)
  • Ginny Jones APR, FCPRS (Ancaster, Ont.)
  • Carol Panasiuk APR, FCPRS, LM (Toronto, Ont.)
  • Robyn Quinn APR, FCPRS (Victoria, B.C.)
  • Guy Versailles ARP, FSCRP (Montréal, Que.)
  • William Whalen APR, FCPRS (Moncton, N.B.)

"On behalf of all members of CPRS, I welcome these extraordinary leaders in Canadian public relations and communications management to the Society's College of Fellows," said Richard Truscott, APR, National President, CPRS. "It's encouraging to see individuals from across all regions of the country display the highest level of commitment to the profession and receive their fellowship."

Since 2000, the College of Fellows has recognized CPRS members who are proven leaders in their communities and the public relations and communications industry. There are currently 84 members in the College of Fellows, including this year's inductees, and 22 Honorary Fellows.

"Earning a Fellowship with the Canadian Public Relations Society is a true testament to a public relations practitioner's professionalism, dedication and contribution to the public relations and communications community," added Derrick Pieters APR, FCPRS, Presiding Officer, CPRS College of Fellows. "I am extremely pleased to congratulate the newly appointed Fellows on this professional accomplishment."

In order to attain Fellowship status with CPRS, a public relations professional must be a member with the Society for at least 10 years, have a minimum of 20 years of experience within the profession, and be accredited in public relations (APR). These are not the only requirements as successful College of Fellows candidates clearly demonstrate having brought a significant contribution to the public relations profession or to the CPRS community.

ABOUT CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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December 4, 2012

NEWS RELEASE

 

News Canada announces new hire Shelley Middlebrook
as Executive VP of Business Development

TORONTO - News Canada is excited to announce Shelley Middlebrook as the Executive Vice President of Business Development. Within this role, Middlebrook will lead News Canada's dynamic sales team while further developing and executing on communications, business and product development strategies throughout News Canada's multi-faceted media platforms.

Middlebrook brings to News Canada a wealth of experience and history of success with over fifteen years of sales and general management experience in digital, television, newspapers, magazines and events. Middlebook's precedent of success results from her ability to build, motivate, and engage great teams.

"Shelley brings energy, experience, and a plethora of skills to our organization, and we are thrilled to have her join the team," says President and CEO Ruth Douglas. "Shelley possesses a profound understanding of media, brand strategy and the needs of today's public relations and content marketing professionals."

Middlebrook achieved a BA in Economics from York University. She spent 11 years at Brunico Communications, serving as the Executive Vice President for her last three years in the role. Middlebrook further developed her career as the Senior Sales Manager at CBC Television, National Sales Manager at the Globe and Mail Newspaper, and most recently, the Vice President of Integrated Sales at Postmedia Network.

About News Canada
For over 30 years News Canada has continued its commitment to providing a strategic and unique public relations service to our clients and feature news content to the media. Through annual surveys, relations with the media, our clients and industry partners, we have successfully been able to keep on top of changes in the industry and adapted our business practices to fit changing needs, particularly in today's media environment. With the advances in — and the availability of technology, Canadians choose how and when they will consume media. News Canada makes our client's content available in a variety of formats. This means that throughout the day as consumers move back and forth between mediums according to their needs and accessibility our client's content is there.

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November 29, 2012

NEWS RELEASE

 

Sanita Dhillon Announced as First winner of the Susan Francis Prize in Public Relations

TORONTO – Sanita Dhillon, Calgary, is the first winner of the $1,000 Susan Francis Prize in Public Relations, awarded annually to a public relations student in his/her final year of a public relations/communications program at Mount Royal University, University of Calgary or SAIT Polytechnic.

The Prize was established by the Francis family and Canadian Public Relations Society (Calgary) to honour the memory of the late Susan Francis, APR, who dedicated her life and career to implementing communications programs for causes about which she was passionate.

With a focus on communications planning, candidates submitted a project proposal that would make the world a better place and would reflect issues such as gender equality, the environment, political action, and crisis communications.

Dhillon is a fourth year student at the University of Calgary in the Bachelor of Arts Co-Op in Communication Studies, and for the past four years has been committed to the goals of the University of Calgary’s Women’s Resource Centre (WRC) that promotes equality and builds community. As a volunteer, she co-ordinated educational workshops such as Pathways to Healing-Recovering from Abusive Intimate Relationships. She initiated and co-ordinated leaders events where she invited female community leaders to inspire young women to recognize their leadership potential despite life challenges. Currently, as the Centre’s Co-op student, she manages social media, assists in coordinating a mentorship program, supports volunteer projects, and will be executing communications for an upcoming conference.

"Sanita is a valuable member of the WRC team; the impact she has had on women’s lives on campus and in the community is immense," said Nanako Furuyama, co-ordinator of the Centre. "Her good judgment and mature outlook have led her to develop a strategy that has gone a long way to making life on the campus better for many women."

In addition to her studies and activities at the university, Dhillon recently completed a co-op placement as a communications and marketing assistant with the Calgary Airport Authority where she assisted with internal communications, wrote news articles for intranet websites and worked on projects such as the Stampede, a 20th anniversary celebration and the United Way Plane Pull. During her term, she developed and executed a communications plan to promote the Aviation Calgary Expo 2012 to employees of the Airport Authority.

The Canadian Public Relations Society (CPRS) is a uniquely Canadian association of public relations professionals. For over 50 years, CPRS Calgary has represented some of the most talented communications professionals in Canada's energy capital.

The Susan Francis Prize in Public Relations is managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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November 21, 2012

NEWS RELEASE

 

2012 Ruth Hammond Scholarship Winner Announced

Toronto – Hillary MacEachern, Antigonish, is the 2012 winner of the $1,000 Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax. MacEachern has been on Dean's list since 2009 and holds an International Baccalaureate Certificate with recognition in French.

She has served as advertising chairperson for A Day of Play Charity Day, a fundraiser to support the university's day care; and was advertising chairperson for Refugee Awareness Day to support student refugees who attend The Mount.

MacEachern's first public relations internship was with S&D Smith Central Supplies, Antigonish, where she created promotional materials targetted to residents of the town and designed advertising in addition to writing for the human resources department. In her second internship, she served as Communications Co-ordinator, Nova Scotia Department of Energy, Halifax. There she created marketing materials for trade shows and conferences, led the Pengrowth-Nova Scotia scholarship program and was responsible for web site maintenance and updates.

"Hillary applied strong critical thinking as well as sound knowledge of business and marketing communications concepts that benefitted many projects at the Department,” said Karen Peknik, Marketing Specialist, Nova Scotia Department of Energy. “From the very beginning, Hillary demonstrated her desire to perform at a high level."

In addition to her academic and professional work, MacEachern has been a Festival Co-ordinator for the Antigonish Highland Games creating the 40-page games souvenir magazine and working with local radio and print media to promote the event.

Recognized for its academic excellence and creative learning approaches, The Mount offers bachelor's degrees in arts and science, education and professional studies in addition to a number of graduate degrees and a variety of certificates and diplomas. The university community includes 4,000 women and men from across Canada as well as students from more than 60 countries, who study on campus or through distance learning programs.

The Ruth Hammond Scholarship was established by Ms. Hammond's friends and colleagues in the Canadian Public Relations Society (Toronto) to honour her lifetime commitment to public relations education in Canada. The Scholarship, awarded by Mount Saint Vincent University, acknowledges a student who has completed at least two public relations co-op work terms and who has demonstrated outstanding academic achievement, leadership abilities and dedication to establishing a career in the public relations field.

The Ruth Hammond Scholarship funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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October 31, 2012

NEWS RELEASE

 

2012 APEX Scholarship Winner Announced

TORONTO - Toronto resident Cole Douglas is the 2012 winner of the APEX Scholarship, established by APEX Public Relations in 2010/11 for launch in 2012. The scholarship assists a student in need of financial aid who has demonstrated high academic achievement following completion of the first year of a four-year public relations degree program at the Toronto-based Humber Institute of Technology and Advanced Learning. The scholarship offers $3,000 per year over a three-year period to the same student contingent upon academic achievement. It is offered on a three year cycle.

In his first year at Humber, Cole was a lead ambassador in the Recruitment Office at the College and served on the Student Board of Directors for the Humber Students' Federation.

He has consulted on social media work with Hearth Place, a support centre for cancer patients and their families to assist the organization to better understand how to use social media tools and the use of monitoring analytics, which resulted in a Canadian Public Relations Society 2012 Silver ACE Student Award for campaign of the year.

This past summer, Cole was a communications intern for Humber's Student Recruitment and Advising Office where he researched and developed a plan to engage students to share their first year experience with their high school, revised the College recruitment brochure and tour scripts, among other activities.

"The jury felt that Cole's early involvement and interest in the public relations industry was inspiring and his community involvement and grade point average demonstrated the qualities we look for in a young practitioner," said jury Chair Scott Bonikowsky, Vice President, Corporate, Public and Government Affairs, Tim Hortons Inc. "Cole is an outstanding scholarship candidate who will make a difference in public relations in Canada."

"There are a number of talented students who have the potential to be leaders in our industry", emphasized Pat McNamara, CEO, APEX Public Relations, "but might not have the financial resources to obtain the education they need. We hope this scholarship will help Cole in his pursuit of a public relations career, and look forward to supporting his progress."

The Communications + Public Relations Foundation, manager of the scholarship, promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

"We are delighted to be working with both APEX and Humber College in establishing and managing this Scholarship," said Dr.Gordon McIvor, chair of the Foundation, especially, when we can support leadership development in our industry"

APEX Public Relations is a high-performance, high energy, public relations firm with an unmatched track record of award-wining campaigns. Its clients include consumer brands, and corporations with a focus on financial and technology communications.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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September 12, 2012

NEWS RELEASE

 

2012 Torchia Scholarship Winner Announced

Toronto - Zulfar Azimi, Gatineau, Quebec, is the winner of the sixth annual Torchia Scholarship in Public Relations/ Communications, awarded by the Communications + Public Relations Foundation. The $1,500 annual Scholarship was established to recognize a student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession.

A student at Algonquin College, Ottawa, Azimi is entering her second year of the Public Relations Certificate program. Fluent in four languages [English, French, Hindi and Persian], she also holds a certificate in General Arts & Science Media & Communications from Algonquin.

"Born in Afghanistan, raised in India, living in a French city and studying at an English college, Zulfar exemplifies the richness of Canadian culture", said jury chair Antoine Landry. "She is persuasive and affirmative and is at ease outside of her comfort zone and is committed to becoming an excellent public relations practitioner."

A member of the Dean's list at Algonquin, Azimi has served as a media office assistant for the 2012 JUNO Awards, gained knowledge and experience in accounting practices with Hari-Road in Tokyo and was event co-ordinator for the Media & Communications Movie Night where she was responsible for planning and promoting the event.

She has experience in developing communications strategy, has worked on an anti-bullying campaign and understands how to create strategies around multiple channels such as Twitter, Facebook, YouTube and Wordpress.

According to Stephen Heckbert, Professor and Co-ordinator of the program at Algonquin, "Zulfar is the living embodiment of Canadian bilingualism and diversity; she is an outstanding young professional who will make a difference in public relations in Canada".

The Torchia Scholarship is awarded to a communications student who has chosen to study public relations/communications in one of Canada's two official languages that is not his/her first language or mother tongue, and who is entering the second year of study in a Canadian university degree program or multi-year certificate or diploma program that meets recognized standards of education.

"Speaking multiple languages enriches students, gives them a competitive edge and a greater appreciation for other cultures and ways of thinking, which often leads to exciting career opportunities," said Jean-Claude Torchia, President and CEO of Torchia Communications. "Torchia Communications is very proud to support this Scholarship and what it stands for. We extend our congratulations to Zulfar as she embarks on what promises to be an outstanding career."

The Torchia Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

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June 25, 2012

NEWS RELEASE

 

The Canadian Public Relations Society Elects New National President

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to announce that Richard Truscott, APR, Director of Provincial Affairs, Canadian Federation of Independent Business (Calgary), was elected national president of CPRS during the Society's 2012 Annual General Meeting in Victoria, B.C. on June 10.

Sean Kelly APR, FCPRS, Manager of Public Relations, Canada-Newfoundland & Labrador Offshore Petroleum Board (St. John's) was elected as vice-president and treasurer. Joining the National Executive Committee this year as vice-president and corporate secretary is Lucie-Anne Fabien APR, FCPRS, Conseillère en communications, Ville de Montréal (Montréal). Past president Pierrette Leonard APR, FCPRS, Senior Advisor, Canadian Patient Safety Institute (Ottawa) will remain on the Board of Directors for another year.

"After making a career in public relations and spending the last several years as a board member, it's an absolute privilege to have the opportunity to represent the Society at the highest level," said Truscott. "In the coming year I look forward to doing what I can to support CPRS and give back to the public relations profession."

Newly elected to the CPRS Board of Directors this year are Joanne Fortin APR, FCPRS (Montreal) and Jane Petricic, APR (Ottawa). Returning members of the board include: Robert W. Ellis APR, FCPRS, L.M (Regina), Mark Giles, APR (Port Hope), Reneé McCloskey, APR (Prince George), Angela Murray (Halifax), Rashpal Rai (Burnaby) and Sandra Thornton APR, FCPRS (Edmonton).

"Like many professional organizations, CPRS is a strong association of practitioners from across Canada who are dedicated to their careers and the public relations industry in general. I have a keen interest in promoting the growth of this network of professionals. As CPRS expands, more practitioners throughout Canada will benefit from what our National Society has to offer," added Truscott.

One way the CPRS aims to increase membership is by attracting recent graduates from the many public relations programs now offered in Canada. The new Affiliate membership category is designed for graduates and entry-level professionals with less than two years of work experience who can join CPRS at a fifty per cent discount for a maximum period of two years.

To learn more about Canadian Public Relations Society and its activities and accomplishments over the past year, please visit the CPRS Governance web page: cprs.ca/governance. For full biographies and additional information about the CPRS Board of Directors, please visit: cprs.ca/board.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 13, 2012

NEWS RELEASE

 

The Canadian Public Relations Society (CPRS) honours Rick Hansen
with 2012 President's Award

VICTORIA - Canadian Paralympian and spinal cord injury activist, Rick Hansen, is the recipient of the 2012 CPRS President's Award for Outstanding Public Relations and Communications Management. The prestigious public relations honour is awarded to an individual who demonstrates outstanding leadership in communications. Hansen and other award winners were acknowledged at the CPRS National Awards of Excellence gala on the final day of the Canadian Public Relations Conference, Currents 2012.

"The Board of Directors of the Canadian Public Relations Society is so pleased to honour a Canadian icon like Rick Hansen with this President's Award. Rick epitomizes for us all the talent and effort it takes to create messaging, branding, and affiliation with one's stakeholders," said Past CPRS President, Pierrette Leonard APR, FCPRS. "In all matters Rick has touched to support his work, he gives it his all across the board to tap into the hearts and minds of Canadians."

Rick Hansen was recognized for the continued success of his foundation, The Rick Hansen Foundation, in helping spread the message of making the world more accessible and inclusive. The foundation continues to successfully raise funds for spinal cord injury research.

"On behalf of my entire organization and our communications team, I want to let you know what an honour it is to be recognized by the public relations community," said Hansen in a video acceptance speech at the awards ceremony. "Our culture is so engaged in the delivery of information; the mandate of your work is such a key cog in our age of content. You are the storytellers for Canadian organizations and I want to thank each and every one of you for making a difference in the lives of individuals in this country and around the world."

This is the third time that the CPRS President's Award for Outstanding Public Relations and Communications Management has been awarded to an individual. Other recipients include General (retired) Rick Hillier and Kellie Garrett, Senior VP, Strategy, Knowledge & Reputation at Farm Credit Canada. The Major Awards recognize exceptional involvement in the public relations profession.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 13, 2012

NEWS RELEASE

 

Halton Region Named CPRS Don Rennie Memorial Award Winner

VICTORIA - The Canadian Public Relations Society (CPRS) named Halton Region as the recipient of the 2012 Don Rennie Memorial Award. Accepting the award on behalf of the Region was Carleen Carroll, APR, Director of Strategic Communications. Halton Region was recognized for its communications strategy that helped engage the community in strategic planning through a new and innovative approach. A framed certificate was presented to Carroll as she was acknowledged in front of industry peers during the CPRS National Awards of Excellence gala in Victoria on June 12.

"Halton Region believes that two-way dialogue with our residents leads to better decision making and increased public trust. The priorities identified through Halton's innovative strategic planning process are a true reflection of our community. Thank you to CPRS for presenting us with this prestigious award recognizing innovation in government communications," said Gary Carr, Chairman, Halton Region. Carroll indicated Halton has decided to forward the cash portion of the award to their United Way campaign.

The Don Rennie Memorial Award is open to government communications professionals in federal, provincial or municipal jurisdictions. One of the team members must be a current member of CPRS. The Award is presented annually in memory of Don Rennie. The award was one of two Special Awards presented at this year's awards gala. The second award in this category was the CPRS/CNW Group Student Award of Excellence. The award submissions are judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 13, 2012

NEWS RELEASE

 

The Canadian Public Relations Society (CPRS) honours Sean Kelly
with 2012 CPRS Award of Attainment

TORONTO - The Canadian Public Relations Society (CPRS) recognized Sean Kelly, APR, FCPRS, Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board, with the 2012 CPRS Award of Attainment. Kelly was acknowledged for outstanding achievement and service in the Canadian public relations industry amongst his peers during the awards gala at the Canadian Public Relations Conference on June 12 in Victoria, B.C.

"I have always been very proud of CPRS, its members and the public relations profession itself," said Kelly. "Professional public relations practitioners can, and do, make a very valuable and positive impact on the lives of people."

The CPRS Award of Attainment is presented to a CPRS member whose personal activities and leadership have gone beyond the call of duty or responsibility for an employer or client. The work resulted in a pronounced contribution to the status and acceptance of the public relations function as a whole.

Kelly's passion and dedication to public relations is evident through his encouragement of professional growth for fellow and future practitioners. Some of his professional highlights include:

  • Receiving the 2011 CPRS Don Rennie Memorial Award for an outstanding and strategic approach to government communications.
  • Receiving the 2011 Silver Award of Excellence for Issues Management and Crisis Communications.
  • Advocating on behalf of the profession during the 2009 Cameron Inquiry at Eastern Health Corporation. The team that Kelly led was awarded the CPRS Lamp of Service.
  • Developing the public relations program, and teaching it part-time, for the College of the North Atlantic in 2000.
  • Teaching public relations part-time at Memorial University of Newfoundland.
  • Compiling stories from experienced practitioners within the College of Fellows that will be useful in teaching others through their experiences. This stems from his article, which is being published in the Journal of Professional Communications, relating to the anniversary of the Ocean Ranger disaster.

Kelly's Award of Attainment was one of several noteworthy awards presented at this year's gala. The CPRS/CNW Group Student Award of Excellence, Don Rennie Memorial Award and CPRS President's Award were also presented to recipients in front of gala attendees. These awards recognize exceptional involvement in the public relations profession.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 13, 2012

NEWS RELEASE

 

CPRS Honours Canada's Best At National Awards Gala

TORONTO, June 21, 2012 /CNW/ - The Canadian Public Relations Society (CPRS) celebrated and recognized outstanding public relations accomplishments within the profession at the awards gala during the CPRS national conference on June 12 in Victoria, B.C. CPRS presented a total of 35 awards of excellence this year. The awards include 10 gold, 15 silver and 10 bronze.

"Public relations practitioners from across Canada do tremendous work for their organizations each and every day," said Richard Truscott, APR, newly elected National President of CPRS. "Presenting the Awards of Excellence each year to deserving professionals is the Society's way of acknowledging the communications work they've done for a particular campaign or cause. It's great to see our members receive recognition for their contributions to the profession."

The Awards of Excellence recognize outstanding achievement in a comprehensive public relations project or program. Judging was performed by expert panels of leading public relations practitioners across the 14 Member Societies. The names of the winners were announced in May and last Tuesday the recipients were presented with gold, silver and bronze awards.

"Knowing that our responsible investing communications program helped our members understand a significant issue was important for our team," stated Deborah Allan, Director of Communications and Media Relations, Ontario Teachers' Pension Plan. "But receiving the CPRS Gold award means that our public relations peers agree that our program was a success - and that recognition truly is golden!"

The 2012 Awards of Excellence winners are:

Gold:

  • Marketing Communications: SPIRE Public Relations - Vancouver, B.C.
  • Community Relations: MT&L Public Relations - Halifax, N.S.
  • Media Relations: Environics Communications - Toronto, ON
  • Media Relations: GolinHarris - Toronto, ON
  • Issues/Crisis Management: Ontario Teachers' Pension Plan - Toronto, ON
  • Special Events: Argyle Communications - Toronto, ON
  • Multimedia: Thornley Fallis - Toronto, ON
  • Print: Ministry of Environment, Drinking Water Management Division - Toronto, ON
  • Electronic and Social Media: Bombardier Aéronautique - Montreal, QC
  • Writing: Broad Reach Communications - Toronto, ON

Silver:

  • Communications Management: Canada-Newfoundland and Labrador Offshore Petroleum Board - St. John's, N.L.
  • Marketing Communications: Hamilton Health Sciences - Hamilton, ON
  • Community Relations: Services de santé Royal Ottawa - Ottawa, ON
  • Community Relations: GolinHarris - Toronto, ON
  • Media Relations: NATIONAL Public Relations - Toronto, ON
  • Media Relations: Vancouver Airport Authority - Richmond, B.C.
  • Media Relations: GolinHarris - Toronto, ON
  • Government Relations: Environics Communications - Toronto, ON
  • Internal Communications: Kennedy Jones & Sweeney Inc. - Oakville, ON
  • Special Events: Zeno Group - Toronto, ON
  • Print: Barrick Gold Corporation (2 awards) - Toronto, ON
  • Electronic and Social Media: Edelman Public Relations - Toronto, ON
  • Electronic and Social Media: Vancouver Airport Authority - Richmond, B.C.
  • Writing: Barrick Gold Corporation - Toronto, ON

Bronze:

  • Marketing Communications: Surrey Memorial Hospital Foundation - Surrey, B.C.
  • Community Relations: MT&L Public Relations - Halifax, N.S.
  • Community Relations: Surrey Memorial Hospital Foundation - Surrey, B.C.
  • Canadian Advocacy and Social Marketing: WorkSafeBC - Richmond, B.C.
  • Media Relations: Broad Reach Communications - Toronto, ON
  • Media Relations: Environics Communications- Toronto, ON
  • Special Events: Edelman Public Relations - Toronto, ON
  • Special Events: SNC-Lavalin Group Inc - Montreal, QC
  • Electronic and Social Media: Citoyen Optimum - Montreal, QC
  • Electronic and Social Media: High Road Communications - Toronto, ON

This year's generous awards sponsors include CNW Group, Marketwire, NATIONAL Public Relations, Infomart, Leger Marketing, News Canada and Business Wire.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 12, 2012

NEWS RELEASE

 

CPRS recognizes three Canadian post-secondary programs
for excellence in public relations education

VICTORIA - The pathway to success in the public relations profession starts with education. And now three Canadian post-secondary institutions have the CPRS "Seal of Recognition" to prove it. Yesterday, at the CPRS Annual Conference, the organization's National Council on Education announced that Mount Saint Vincent University (Halifax), Conestoga College (Kitchener) and the University of Victoria are the first three institutes to receive recognition from the Canadian Public Relations Society for programs in public relations.

The process is outlined in Pathways to the Profession™, a comprehensive document outlining how colleges and universities can demonstrate alignment of their courses and experiential learning to the values, knowledge and skills necessary for PR practitioners, from entry to management and leadership positions.

Speaking to over 300 delegates from across Canada yesterday, CPRS President Richard Truscott, APR said, "We have always been strong in our belief that education is the key to success in PR and take pride in supporting our colleagues engaged in the education and preparation of public relations professionals in Canada. This ground breaking initiative allows us to make our support public and will assist students as they consider their choices for an education in public relations and communications management."

Dr. Amy Thurlow, Chair of the Public Relations Program at Mount Saint Vincent University acknowledged that the application process was rigorous, but valuable. "We were pleased to be at the forefront of this important initiative. As leaders in public relations education for 35 years, we take very seriously our commitment to professional education."

Fran Gregory, Coordinator of Conestoga College's public relations programs agrees. "We're very pleased that CPRS has chosen to officially recognize Conestoga's PR diploma and Bachelor of Public Relations programs. This recognition gives us an opportunity to contribute to a professional standard for public relations education in Canada. This is great news for our students!"

Laura Vizina, Senior Program Coordinator in the Diploma Program in Public Relations (Division of Continuing Education) at the University of Victoria is also excited about this positive development. "We appreciate our relationship with CPRS and are very excited to extend this recognition to students in our Diploma Program in Public Relations."

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 7, 2012

NEWS RELEASE

 

Leading Canadian Banker To Address Communication Professionals
HSBC Bank Canada CEO Lindsay Gordon will speak with Canadian Public Relations Society members about communicating during economic uncertainty

VICTORIA - One of the key challenges facing the global financial sector is communications with customers and other stakeholders during the current extended economic downturn. The leader of the country's largest international bank will tell the annual gathering of Canada's public-relations professionals how his firm operates in this climate.

Lindsay Gordon, president and CEO of HSBC Bank Canada, will deliver the annual Diana and Charles Tisdall Lecture in Communications at the Canadian Public Relations Society (CPRS) national conference in Victoria, June 12, 2012.

The Tisdall lecture is considered one of the highlights of the CPRS conference. It is presented in partnership with the Communications + Public Relations Foundation. Past speakers represent a who's who of Canadian communications professionals and business leaders who traditionally share insights and provocative reflections about the value of communications.

Mr. Gordon's address will explore the challenges organizations face in uncertain times. His presentation will discuss the need for a company to build a strong brand in order to achieve confidence and growth.

Mr. Gordon was appointed President and CEO of HSBC Bank Canada in 2003 after serving in a variety of senior roles. He is also a Director of HSBC Bank Canada and serves as the Chair of the Board of HSBC Global Asset Management (Canada) Limited. Outside of his HSBC duties, Mr. Gordon is a Governor of the Business Council of B.C., a member of the Canadian Council of Chief Executives, Co-Chair of the University of BC Capital Campaign, Director of the UBC Sauder School of Business Centre for CEO Leadership, Director of the Immigration Employment Council of B.C., and Director, C D Howe Institute. Mr. Gordon was the 2010 recipient of the B'nai Brith Award of Merit for Outstanding Canadians.

Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana and Charles Tisdall Lecture in Communications aims to demonstrate the societal power and value of public relations and communications thinking.

Charles Tisdall was a recognized leader in public relations in Canada and the United States having established Tisdall Clark in the early 1950s. He died in 2007. During his career, he was named one of the world's 40 outstanding public-relations professionals by Public Relations News.

The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession. It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest.

The Canadian Public Relations Society is the only national public relations organization in Canada. It establishes and encourages high levels of professional standards, ethics and studies in the field of public relations.

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June 7, 2012

NEWS RELEASE

 

Red River College Student Named The 2012 CPRS/CNW Group Student Award of Excellence Winner

TORONTO - The Canadian Public Relations Society (CPRS) and CNW Group proudly name Ryan McBride, who graduates today from Red River College, as the 2012 CPRS/CNW Group Student Award of Excellence winner. McBride will be mentioned as the winner during the CPRS National Awards of Excellence gala on June 12 at the Victoria Conference Centre in Victoria, B.C.

McBride maintained the highest grade-point average every semester during his two-year public relations program at Red River College. While excelling in the classroom as a full-time student, McBride was also undertaking freelance public relations work for the University of Manitoba, the Asper School of Business and the not-for-profit, Osborne Village BIZ.

"Ryan embodies the characteristics of an excellent PR professional," wrote Melanie Lee Lockhart, Public Relations Instructor, Red River College and McBride's nominator for the award. "If Ryan McBride's work ethic and skills are any indication of what the next generation of Canadian PR has to offer, our profession's future is bright."

"I'm still stunned that I've been honoured with this incredible award. It's taken me a long time to find my way to a career that lets me do everything I love and make a difference at the same time," said McBride. "Over the past two years I've met so many brilliant and creative PR students, teachers and professionals, and I can't wait to work with them and continue learning."

Established jointly by CPRS and CNW Group, the award recognizes student excellence in the public relations (PR) field. Program co-ordinators or instructors from public relations programs across Canada nominate candidates by submitting a 300-500 word summary about the nominee. Eligible students had to be currently enrolled in their final year (or equivalent) of a recognized, full-time PR program, instructed in a Canadian post-secondary institution. Students must have been studying at an undergraduate, diploma or certificate level. Winners receive a certificate and $1,000 cash award from CNW Group. CPRS will provide McBride with a complimentary Affiliate Membership. The Affiliate Membership is a new category designed specifically for new practitioners entering the profession following the completion of post-secondary public relations studies.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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May 22, 2012

NEWS RELEASE

 

CPRS National Office announces the 2012 Awards of Excellence winners

TORONTO - CPRS National is proud to announce the names of the 34 winners of the 2012 Awards of Excellence. This year, CPRS National received 129 submissions in 13 communication categories. Winners are recognized for their excellence in overall public relations programs within the profession. Gold, silver and bronze recipients will be revealed at the Canadian Public Relations Conference on June 12, 2012 in Victoria, B.C.

"We received a high number of award submissions this year," said Robyn Quinn, APR, Presiding Officer of the National Awards. "Many of our members, and their peers, recognize the value of receiving a CPRS Award of Excellence here in Canada."

The CPRS National Awards of Excellence recognize and celebrate outstanding public relations campaigns, internal and external programs and tactics. Each category designates a gold, silver and bronze winner. Every winner receives a unique, custom glass sculpture.

"Judges continue to be impressed each year by the quality of work our members submit," added Quinn. "Everyone is looking forward to celebrating with all of the deserving winners at the Awards Gala during Currents 2012 in Victoria." The National Conference and Awards Gala are generously sponsored by CNW Group, the official newswire of the Canadian Public Relations Society.

All CPRS National members in good standing are eligible and encouraged to submit an entry. Each submission must have been planned, produced and completed within a period of two years, including the evaluation of the project. The communication programs category has seven different sub-categories. The communication projects category has five different sub-categories. An expert panel of 41 jury co-ordinators and judges from the 14 CPRS member societies evaluated the submissions.

Winners for the 2012 Awards of Excellence include:

  • Argyle Communications - Toronto, Ont.
  • Barrick Gold Corporation - Toronto, Ont.
  • Bombardier Aéronautique - Montreal, Que.
  • Broad Reach Communications - Toronto, Ont.
  • Canada-Newfoundland and Labrador Offshore Petroleum Board - St. John's, N.L.
  • Citoyen Optimum - Montreal, Que.
  • Edelman Public Relations - Toronto, Ont.
  • Environics Communications Inc. - Toronto, Ont.
  • GolinHarris - Toronto, Ont.
  • Hamilton Health Sciences - Hamilton, Ont.
  • High Road Communications - Toronto, Ont.
  • Kennedy Jones & Sweeney Inc. - Oakville, Ont.
  • Ministry of Environment, Drinking Water Management Division - Toronto, Ont.
  • MT&L Public Relations - Halifax, N.S.
  • NATIONAL Public Relations Ltd. - Toronto, Ont.
  • Ontario Teachers' Pension Plan - Toronto, Ont.
  • Services de santé Royal Ottawa - Ottawa, Ont.
  • SNC-Lavalin Group Inc. - Montreal, Que.
  • SPIRE Public Relations - Vancouver, B.C.
  • Surrey Memorial Hospital Foundation - Surrey, B.C.
  • Thornley Fallis - Toronto, Ont.
  • Vancouver Airport Authority - Richmond, B.C.
  • WorkSafeBC, Richmond, B.C.
  • Zeno Group - Toronto, Ont.

To view the 2012 winners per category, visit cprs.ca. For more information on award winners, the awards program or to arrange an interview, please contact the National Office.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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May 22, 2012

NEWS RELEASE

 

Khadija Lee Brock University’s 2012 Lou Cahill Scholarship Winner

TORONTO - Khadija Lee, Kitchener, is the 2012 winner of the Lou Cahill Scholarship in Communications awarded by Brock University, St. Catharines. The Scholarship is awarded to a communications student in the final year of study for academic excellence, community involvement and participation in charitable activities.

The Scholarship was established to honour Lou Cahill, the founder of Enterprise Canada, the country's longest-operating public relations firm. An icon of the Canadian public relations industry, Lou Cahill died in November 2008 at the age of 94. He held an honorary doctoral degree from Brock.

"We are delighted that Khadija has received the Lou Cahill Scholarship in Communications," said Barbara Fox, Enterprise Canada President and Chief Executive Officer. "Lou Cahill would have been proud of her community involvement and commitment to charitable service."

According to Jennifer Good, Associate Professor, Communication, Popular Culture and Film at Brock, "Khadija looked for everything she could possibly get from her education experience and gave so much to the rest of us in the process."

Lee has been a communication assistant for Traverse Independence in Kitchener, Ont., where she assisted a client with an acquired brain injury with speech and communication skills by creating social environments to promote interactivity, dialogue and speech. In addition, she has provided graphic design to the Canadian Mental Health Association of Kitchener, by developing posters using semiotics to offer empowering images, graphics and texts, and has been a volunteer leader in the execution of an anti-violence campaign for youth, by raising awareness about the detrimental effects of violence. She has also been a media intern with the Predators of the Canadian Junior Football League where she was involved in promoting home games, developing inaugural programs, photography and co-ordinating media relations.

"Khadija's passion for improving relationships among young people and her commitment to living and modeling a life of justice are remarkable," said Dennis Gingrich, Head of Guidance, Resurrection Catholic Secondary School, Kitchener. "She is a visionary and talented young woman who will change the world around her."

In addition to the Lou Cahill Scholarship, Lee received the Louris De Costa Scholarship for her academic and volunteer achievements and was honoured by a letter of appreciation from former MPP Elizabeth Witmer for her outstanding volunteering in the Kitchener-Waterloo community.

The Lou Cahill Scholarship is managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

Applications for the annual Lou Cahill Scholarship in Communications, valued at $1,250 for eligible graduating students from the Department of Communications, Popular Culture and Film at Brock University are available from the University's Student Awards and Financial Aid Office. Scholarship winners have an opportunity to participate in a four-month internship with Enterprise Canada following graduation.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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May 8, 2012

NEWS RELEASE

 

Hailey Laycraft Wins Inaugural Calgary Legacy Scholarship

Toronto – Hailey Laycraft, Mount Royal University, is the first winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship will be awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.

The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two page essay on a specified topic. The 2012 topic focused on the on-going evolution of computer-based technologies and why the fundamentals of good public relations practice are still important in this social media age.

"Education, training and career development are cornerstones of our organization. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession." said Janice Robertson, President of CPRS Calgary.

Laycraft focused on the CPRS code of ethics in her submission, noting that people need to consider the outcomes and consequences of how they communicate because what is said on social media is in the public sphere forever.

In addition to her course work, Laycraft is committed to community where she has taken on a number of projects in Calgary—she is a social media co-ordinator and web site developer for Keith Chevrolet Buick GMC, a student leader and volunteer at Silvera for Seniors where she has been involved in rebranding the organization and produced a promotional video, and is a volunteer with Be More Fitness Inc. where she assisted the founder in rebranding her company. She will be participating in an internship with Nexen this summer that will take her closer to her career goal of working in the oil and gas industry.

"Hailey is passionate about a career in public relations and she brings that passion to her studies at Mount Royal on a daily basis," says Jeremy Berry, associate professor of public relations at Mount Royal University. "She is a great ambassador for CPRS Calgary and a worthy recipient of this award."

In addition to the scholarship, the winner receives a complementary membership in CPRS (Calgary) and a complementary registration for a CPRS (Calgary) event.

The Canadian Public Relations Society is a national public relations Membership organization with 16 member societies in major cities or organized province-wide. It establishes and encourages high levels of professional standards, ethics and studies in public relations.

The Calgary Legacy Scholarship funds and competition are managed by the Communications + Public Relations Foundation on behalf of CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.

MEDIA CONTACT

Tammy Schwass
CPRS (Calgary)
(403) 835-6467
education@cprscalgary.com

Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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February 2, 2012

NEWS RELEASE

 

CPRS Announces Newly Accredited Public Relations Professionals

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to announce that seven public relations professionals from across Canada successfully completed the requirements for becoming accredited Members of CPRS in 2011. This brings the total number of accredited Members to 474, representing 30 per cent of the CPRS Membership.

"It's a meaningful step for public relations professionals to go through the Accreditation process. It displays the commitment these individuals have made to the profession and their careers," said Richard Sparkes APR, FCPRS, Presiding Officer of the National Council on Accreditation. "I would like to congratulate the seven CPRS members that successfully earned their Accreditation in Public Relations this past year. Earning an APR displays professionalism within the individual and the profession as a whole. It is a mark of leadership in the industry and identifies a practitioner of the highest standards."

The APR is the highest global professional standard of excellence in public relations. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

Public relations professionals who received their APR in 2011 are:

  • Kim Blanchette, APR - Calgary
  • Catherine Downey, APR - Calgary
  • Susan Gee, APR - Vancouver Island
  • Charlene Lo, APR - Toronto
  • Marie Rochon, APR - Ottawa
  • Lisa Stocco, APR - Hamilton
  • Caroline Tessier, APR - Quebec

To become accredited and earn the Accredited Public Relations (APR) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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