News

December 19, 2011

 

CPRS NATIONAL Welcomes Five New Members to College of Fellows

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to welcome five new members to the Society's College of Fellows. The CPRS National Canadian Public Relations Conference in Victoria, B.C., June 10-12, will host the annual College of Fellows Luncheon. The new Fellows will be recognized at the Luncheon for their achievement. The 2012 Fellows are:

  • Marcel Barthe ARP, FSCRP (Quebec)
  • Diana Barkley APR, FCPRS (Vancouver)
  • Joanne H. Fortin ARP, FSCRP(Quebec)
  • Ange Frymire Fleming APR, FCPRS (Vancouver)
  • Lynn McGregor APR, FCPRS (Toronto)

"It is with great pleasure that I welcome these individuals into the College of Fellows. The new Fellows, and all Fellows of CPRS, embody the characteristics that represent CPRS' values, mission and commitment to the public relations and communications management profession. I congratulate them on having achieved this milestone in their professional lives," said Pierrette Leonard APR, FCPRS, National President, CPRS.

Established in 1998, the College of Fellows recognizes CPRS members who are proven leaders in their communities and the public relations and communications industry. There are currently 74 members in the College of Fellows, including this year's inductees, and 22 Honorary Fellows. Fellows are appointed on the recommendation of the College's Evaluation and Selection Committee.

"I sincerely welcome the five just-selected Fellows of CPRS. They will join other colleagues who have made contributions to the industry, the Society and their communities. I am pleased to welcome them into the College of Fellows after their years of dedication," said Bart Mindszenthy APR, FCPRS, Presiding Officer, CPRS College of Fellows.

To qualify for Fellowship status, a member must have 20 years experience practicing public relations or communications management, be a CPRS member for at least 10 years, and have obtained their accreditation in public relations (APR). The member must also be recognized as having brought a significant contribution to the profession or to the Canadian Public Relations Society.

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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December 1, 2011

 

2011 Ruth Hammond Scholarship Winner Announced

Toronto – Margaret MacDonald, Halifax is the 2011 winner of the Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax. MacDonald has also been the recipient of the President’s Scholarship over her four years of study.

With an interest in community engagement, MacDonald is currently Marketing Committee Chair, Heartwood Centre for Community Youth Development and Co-Communications, Halifax, and Promotions Co-Ordinator for the Canadian Breast Cancer Foundation CIBC Run for the Cure in Halifax.

MacDonald's first public relations internship was with Downtown Halifax Business Commission. In her second placement she served as a Communications Intern for Laura Balance Media Group Inc., Vancouver, where she worked as a member of the operations staff at the BC International Media Centre during the 2010 Winter Olympics. In her current internship, she is Internal Communications Co-Ordinator with the Department of National Defence, Halifax, where she is acting as newsletter editor, developing and writing stories as well as contributing to design creative. She is also assisting in the planning and execution of fundraising activity.

"Margaret is a hard working and dedicated professional; her creative ideas and passion for the industry make her an asset to our team", said Steven Andrews, Personnel Programs Manager, Maritime Forces Atlantic, Department of National Defence. "She has made a significant contribution to our communications work."

In addition to academic and professional work, MacDonald has been a member of the Students in Free Enterprise Group at The Mount, volunteered with Easter Seals Nova Scotia, Halifax Comedy Fest, Halifax International Busker Festival and the Atlantic Film Festival.

Recognized for its academic excellence and creative learning approaches, The Mount offers bachelor’s degrees in arts and science, education and professional studies in addition to a number of graduate degrees and a variety of certificates and diplomas. The university community includes 4,000 women and men from across Canada, as well as students from more than 60 countries, who study on campus or through distance learning programs.

The Ruth Hammond Scholarship was established by Ms. Hammond's friends and colleagues in the Canadian Public Relations Society (Toronto) to honour her lifetime commitment to public relations education in Canada. The Scholarship, awarded by Mount Saint Vincent University, acknowledges a student who has completed at least two public relations co-op work terms and who has demonstrated outstanding academic achievement, leadership abilities and dedication to establishing a career in the public relations field.

The Ruth Hammond Scholarship funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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September 15, 2011

 

CPRS creates educational guidelines for PR and communications programs in Canada

TORONTO - The Canadian Public Relations Society (CPRS) has launched the first-ever comprehensive program to formally recognize public relations and communications management education programs in Canada. The guidelines for curriculum development, published recently, will allow educational institutions in Canada to produce highly skilled public relations practitioners that are prepared for the current and future demands of the changing workforce.

Pathways to the Profession®: An Outcomes Based Approach Towards Excellence in Canadian Public Relations and Communications Management Education was developed by the CPRS National Council on Education over the past three years in co-ordination with the academic and professional public relations communities across Canada. Pathways outlines recommendations for curriculum and program design in five pathways to the profession: technical, career, management, leadership and scholar.

Pathways to the Profession® will also include a Public Relations Knowledge (PRK) exam which will allow recent graduates to demonstrate their knowledge of public relations and communications management. Completing the PRK exam will show potential employers that these new graduates are prepared for entry-level positions within the PR and CM industry.

"Pathways to the Profession® offers an educational standard for public relations programs which Canadian post-secondary institutions can follow," said Colleen Killingsworth MCM, APR, FCPRS, Presiding Officer, National Council on Education. "For years we've heard about the importance of having a standard approach to educating up-and-coming public relations professionals. It's a great feeling to finally have a document in place to help facilitate this."

There has been an increase in the number of academic public relations and communications management programs in Canada in recent years due to low unemployment rates in the profession and the fact that many practitioners are close to retirement. This is an ideal time for academic institutions to use this framework to further the development of their public relations programs.

"This is an incredibly important step for public relations education in Canada," said Amy Thurlow APR, PhD, Chair, Department of Communication Studies, Mount Saint Vincent University, Halifax, N.S. "We recognize that this commitment to academic standards within the profession of public relations and communications management will not only benefit students and employers, but also the profession as a whole."

This program will also offer academic institutions a way to assess their own programs and to provide context for ongoing and future curriculum development. Post-secondary institutions are encouraged to self-select one or more pathways that best reflect their course offerings. Pathways to the Profession® outlines performance measures, course content and a course framework that schools can follow.

"The Board is incredibly grateful for the hard work and support given by the National Council on Education volunteers," said Pierrette Leonard APR, FCPRS, National President, CPRS. "Public relations practitioners from across the country and academics from some of the best public relations and communications management programs in Canada have all contributed countless hours over the past three years to develop this program. It is CPRS' hope that Pathways to the Profession® will act as the first step towards a more comprehensive method of educating future public relations professionals for many years to come."

Post-secondary institutions that meet the criteria of the Pathways to the Profession program can apply to be recognized for a term of five years. Details of this new program are available at: cprs.ca/learning/pathways.aspx

About CPRS: Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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September 12, 2011

 

2011 Torchia Scholarship Winner Announced

Toronto – Melodie Hamel Trepanier, Danville, Quebec, is the winner of the fifth annual Torchia Scholarship in Public Relations/ Communications, awarded by the Communications + Public Relations Foundation. The $1,500 annual Scholarship was establishedto recognize a student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession.

A student at Mount Saint Vincent University, Halifax, Hamel Trepanier is entering the second year of the Bachelor of Public Relations program. She holds a diploma in business management from CEGEP de Sherbrooke and is fluent in English and French.

"The jury is proud to award the Torchia Scholarship to Melodie," said jury chair Antoine Landry. "She has demonstrated a significant commitment to the profession, a passion for public relations study and a strong belief in Canada’s biculturalism."

In 2010, Hamel Trepanier served a three month co-op internship in France, with Novotel's Chateau de Maffliers (Paris) where she learned how to handle key issues related to hotel management. She has also completed an internship with SR Forêts, Danville, Quebec, a real estate company, where she learned all aspects of company management.

She is currently participating in an exchange program with Södertörn University College, Stockholm, Sweden, a university known for its emphasis on diversity, interdisciplinary exposure and critical thinking.

"Public relations practice today has an increasingly international focus. Hamel Trepanier will be well prepared to take on the challenges of globalization with her commitment to a multi-cultural and internationally focused education", said Dr. Amy Thurlow, Assistant Professor, Public Relations, Mount Saint Vincent University.

The Torchia Scholarship is awarded to a communications student who has chosen to study public relations/communications in one of Canada’s two official languages that is not his/her first language or mother tongue, and who is entering the second year of study in a Canadian university degree program or multi-year certificate or diploma program that meets recognized standards of education.

"Speaking multiple languages enriches students, gives them a competitive edge and a greater appreciation for other cultures and ways of thinking, which often leads to exciting career opportunities," said Jean-Claude Torchia, President and CEO of Torchia Communications. "Torchia Communications is very proud to support this Scholarship and what it stands for. We extend our congratulations to Melodie as she embarks on what promises to be a outstanding career."

The Torchia Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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September 7, 2011

 

Calgary Legacy Scholarship launched by CPRS Calgary and
Communications + Public Relations Foundation

Toronto – Canadian Public Relations Society, Calgary chapter and the Communications + Public Relations Foundation have signed an agreement to partner in the establishment of the $1,000 Calgary Legacy Scholarship to be awarded annually to a student studying public relations/communications in a recognized program at one of Mount Royal University, University of Calgary, or SAIT Polytechnic.

Eligible students from those educational institutes will have completed year one of their studies and be entering second year, demonstrated overall understanding of public relations and communications, its theoretical and practical elements, values and principles. They must hold a student membership in CPRS Calgary.

The first submission deadline for application is February 29, 2012, with a winner determined by a jury of senior public relations professionals in March and announced in April.

Students will be required to submit a curriculum vitae, an application form, letter from their education institute that attests to eligibility and a two-page written submission on a specified topic. Application forms and detailed information is available from the Communications + Public Relations Foundation, by contacting foundation@prmediaconnection.com. The Foundation will manage the Scholarship including the annual competition and establishment of a scholarship jury.

About CPRS
The Canadian Public Relations Society is a national public relations membership organization with 16 member societies based in major cities or organized province-wide. It establishes and encourages high levels of professional standards, ethics and studies in the field of public relations.

About the Communications + Public Relations Foundation
The Communications + Public Relations Foundation is a pan-Canadian organization that unites business, government, academic leaders and public relations practitioners in the advancement of public relations education through scholarships, awards, lectures and funding of research initiatives that promote ethical practice and professionalism in public communications.

During the past two years, The Foundation has made original public relations/communications research grants to two Calgarians— Jeremy Berry, MA, AMRC, APR, assistant professor at Mount Royal University, Calgary, to support his research: An Assessment of Perceived Writing Skills of Entry-Level Public Relations Practitioners in Canada, in co-operation with the Michigan State University; and to public relations practitioner, Colleen Killingsworth, MCM, APR, ABC, FCPRS, a graduate student at McMaster University, Hamilton related to her research focussed on Executive Perspectives on Communication Leadership Competencies and Credentials.

The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide. All donors receive an income tax receipt for their gifts.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.


Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

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August 10, 2011

 

CANADIAN PUBLIC RELATIONS SOCIETY ANNOUNCES
NEWLY ELECTED BOARD OF DIRECTORS

TORONTO – Following the Canadian Public Relations Society's (CPRS) Annual General Meeting on June 5, CPRS board members re-elected Pierrette Leonard APR, FCPRS (Ottawa) as CPRS national president and Richard Truscott, APR (Calgary) as vicepresident and treasurer for second terms. Sean Kelly APR, FCPRS (St. John's) was elected as vice-president and corporate secretary for the first time.

"To be re-elected as national president of CPRS by my fellow members of the Board, and to see their trust placed in me for a second term is a tremendous feeling," said Leonard. "With our collective effort, we will continue to strive for the long-term vision of growth, stability and prosperity for CPRS."

Angela Murray (Halifax), Rashpal Rai (Burnaby), Lawrence J. Stevenson, APR (Toronto) and Sandra Thornton APR, FCPRS (Edmonton) are the four newest members to join the CPRS Board of Directors. Fellow board members include: Martine Dorval APR, FCPRS (Montréal); Robert W. Ellis APR, FCPRS, L.M (Regina); Lucie-Anne Fabien APR, FCPRS (Montréal); Mark Giles, APR (Port Hope) and Reneé McCloskey, APR (Prince George).

The CPRS Board of Directors has decided to invest close to $80,000—or 50 per cent—of the Strategic Initiatives Fund towards an increase in member services for the 2011-12 fiscal year. CPRS continues to attract new members to the association as it maintains membership levels from last year. New members represent 20 per cent of all CPRS memberships.

"One of CPRS' major accomplishments this year was the National Council on Education's new initiative, Pathways to the Profession. This initiative will allow Canadian postsecondary PR programs to be formally recognized by the Canadian Public Relations Society if they follow the educational guidelines provided. It is our hope that this will advance both PR and Communications education and the PR and Communications Management industry in Canada," added Leonard.

To learn more about what the Canadian Public Relations Society has accomplished over the past year, please have a look at the Annual Review online: cprs.ca/governance. For full biographies and additional information about the CPRS Board of Directors, please visit: cprs.ca/board.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 23, 2011

CPRS Reaction to Minister Baird's "PR Stunt" Comments

Hon. John Baird
Minister of Foreign Affairs
Ottawa, Ontario

Email: bairdj@parl.gc.ca

Dear Mr. Baird:

I am writing on behalf of the Canadian Public Relations Society (CPRS), the association representing professional public relations and communications management practitioners across Canada, to express our displeasure with your recent use of the term "PR stunt" which appeared in articles in the Toronto Star.

Members of CPRS adhere to a Code of Professional Standards which does not condone the use of "stunts" as a means of influencing opinion. In the early years of public relations, stunts were disingenuous tactics used to deceive the public and were commonly used in sales and marketing. Today, however, such tactics are unacceptable and are considered by CPRS as grounds for disciplinary action within the membership. Thanks to the hard work, dedication and commitment of CPRS members over the past 63 years, the practice of public relations has evolved to distance itself from language often attributed to it like "spin doctors, PR stunts" etc.

CPRS is a non-partisan organization that represents close to 2000 professional public relations practitioners and communications management across Canada. Our organization does not involve itself in partisan politics in any manner. The actions taken by former Liberal Member Marlene Jennings, which are at the heart of this matter, were taken by her presumably to raise public interest about concerns she has regarding possible inappropriate funding expenditures. Whether these actions are viewed as political, or not, is a matter for others to debate. For members of CPRS, we object strongly to having these actions described as a "PR stunt".

The reference to PR stunts further adds to an unfortunate misperception of public relations as being somehow prone to unethical behaviour. We respectfully ask that you take our views into consideration in the future when describing or characterizing certain actions of the public relations profession. Thank you.

Sincerely,

Karen L. Dalton, APR
Executive Director


July 5, 2011

MEDIA RELATIONS RATING POINTS
REACHES FIVE-YEAR MILESTONE

TORONTO – Five years ago the public relations industry in Canada was adrift when it came to media measurement. The industry was moving away from ad values as a meaningful or even responsible metric, and was considered a poor measure of media coverage or a campaign’s success. Yet, no measurement solution existed in Canada, leaving many professionals with the work of developing their own metrics for each campaign. Clients who may have used several different public relations professionals and agencies over time would receive radically different reports, depending on who designed the metrics. The industry was in need of a standardized solution for reporting of editorial media—the development of Media Relations Rating Points™ (MRP™) was the answer.

Developed by the Canadian Public Relations Society (CPRS) and endorsed by the Canadian chapters of the International Association of Business Communicators (IABC) and the Canadian Council of Public Relations Firms (CCPRF), MRP has become the Canadian standard in media measurement. Data is gathered from the top Canadian media research companies and provides audited reach data regarding Canadian audiences and is made conveniently accessible to subscribers. In the past year MRP has responded to client feedback and has upgraded and improved its offering to provide a more complete and even easier to use service.

"During these first five years, we have continuously strived to provide our subscribers with an easy to use solution for their media evaluation," said Charlene Nadalin, executive vice-president sales and marketing, News Canada (service provider for MRP). "With the recent inclusion of charts and graphs evaluation tools and the iBinder clipping book with standard subscriptions, it's never been easier to demonstrate the return-oninvestment of your media relations."

Subscribers use the service to track tone, key messages, spokesperson quotes and dozens of other variables—giving them easy demonstration of the effectiveness of their media coverage. Free trials and more information are available at www.mrpdata.com.

About Media Relations Rating Points
MRP™ is the Canadian standard for evaluating and reporting editorial media coverage for public relations initiatives originating in Canada. MRP was developed by members of the Canadian Public Relations Society Measurement Committee after consulting with the Public Relations Industry for 3½ years. MRP is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, Canadian Council of Public Relations Firms and News Canada

About MRP™ service provider News Canada
For 30 years News Canada has continued its commitment to providing a strategic and unique public relations service to our clients and feature news content to the media. Through annual surveys, relations with the media, our clients and industry partners, we have successfully been able to keep on top of changes in the industry and adapted our business practices to meet the changing needs of today’s media environment. With the advances in – and the availability of – technology, Canadians choose how and when they will consume media. News Canada gains earned editorial for clients’ content in a variety of formats. This means that throughout the day, as consumers move back and forth between media according to their needs and accessibility, our clients’ content is there.

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June 8, 2011

 

CONESTOGA COLLEGE & LAVAL UNIVERSITY STUDENTS NAMED THE 2011 CPRS/CNW GROUP STUDENT AWARD OF EXCELLENCE WINNERS

SAINT JOHN - The Canadian Public Relations Society (CPRS) recognized Cory Schnurr, Conestoga College student, and Claudia Delaney, Laval University student as the 2011 CPRS/CNW Group Student Award of Excellence winners. The two winners were acknowledged at the CPRS national conference awards gala on June 7 at the Hilton Saint John.

Established jointly by CPRS and CNW Group, the award recognizes student excellence in the public relations field. Eligible students had to be currently enrolled in their final year (or equivalent) of a recognized, full-time PR program, instructed in a Canadian post-secondary institution. Students must have been studying at an undergraduate, diploma or certificate level. Winners receive a certificate and $1,000 cash award from CNW Group.

"Claudia has demonstrated her strong commitment to her academic career by ranking among the top five in the University's Department of Information and Communications," said Bernard Dagenais APR, FCPRS, professor, Department of Information and Communications at Laval University and Delaney's nominator for the award. "She has excelled in applying the skills that she learned in the classroom towards various volunteer and job opportunities related to the communications field. I see a very bright future for this enthusiastic and determined individual."

Claudia Delaney highlights:

  • Recipient of the 2011 Academic Excellence Prize from Laval University's Department of Information and Communication awarded at the communications Gala de la relève (Next Generation gala)
  • Recipient of the 2009 St-Hubert Restaurant bursary for university studies from the Madeli- Aide Foundation
  • Recipient of a bursary for excellence on admission in 2008 to the Bachelor program at Laval University
  • Recipient of the Governor-General of Canada's Bronze Medal in 2008

"Cory has demonstrated a passion and spirit for public relations that I have seen in very few students through the years," said Fran Gregory MSc, APR, professor and coordinator, public relations program, Conestoba College. "He exemplifies some of the traits of a true public relations practitioner: determined, focused, strategic and optimistic…I see a great future for this young practitioner, and I will be proud to call him a professional colleague in a few short years."

Cory Schnurr highlights:

  • Launched the first profitable "Music on a Mission" campaign event for PayWhatYouWantOnline
  • Launched an Integrated Marketing Communications campaign for Brixton Music
  • Helped coordinate eight events for the City of Kitchener
  • Strong academic standing within the public relations program
  • Developed four CPRS awards submission for NATIONAL Public Relations

Program coordinators and/or instructors from public relations programs across Canada nominate candidates by submitting a 300-500 word summary about the nominee. The winners of the CPRS/CNW Group Student Award of Excellence are determined after being judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 8, 2011

 

CPRS HONOURS THE "BEST OF THE BEST" AT NATIONAL AWARDS GALA

SAINT JOHN - The Canadian Public Relations Society (CPRS) celebrated and recognized outstanding public relations accomplishments within the profession at the CPRS national conference awards gala on June 8 at the Hilton in Saint John, N.B. CPRS presented a total of 12 Gold Awards of Excellence.

"It was a great honour to present CPRS' Awards of Excellence this evening," said Pierrette Leonard APR, FCPRS, National President, CPRS. "We received many submissions this year and are pleased to award a select few with a Gold Award of Excellence. These award-winning campaigns are excellent examples of well planned and well executed public relations initiatives."

The Awards of Excellence recognize outstanding achievement in a comprehensive public relations project or program. Leading public relations practitioners across the 16 Member Societies performed the judging of the awards. Last night the recipients were presented a Gold Award of Excellence for their award-winning submission.

Gold Awards of Excellence Winners:

  • Communications Management category: NATIONAL Public Relations and Sonic Boom Creative Media - Toronto
  • Marketing Communications category: Weber Shandwick Canada - Toronto
  • Community Relations category: GCI GROUP - Toronto
  • Community Relations category: ATCO Gas & ATCO Electric - Edmonton
  • Media Relations category: Thornley Fallis Communications and Allstate Insurance Company of Canada - Toronto
  • Government Relations category: New Brunswick Real Estate Association and MT&L/NATIONAL Public Relations Ltd. - Saint John
  • Internal Communications category: Fédération des médecins spécialistes du Québec - Montréal
  • Special Events category: Women's College Hospital - Toronto
  • Print Projects category: Ontario Ministry of Environment - Toronto
  • Electronic and Social Media category: Reputations - Vancouver
  • Writing category: Paradigm Public Relations/TD Bank Group - Toronto
  • Writing category: André Valiquette Communication - Montréal

This year's generous sponsors include CNW Group, The Canadian Press Images, MARKETWIRE+sysomos, FPinfomart.ca, NATIONAL Public Relations, Léger Marketing, News Canada, Province of New Brunswick, City of Saint John, Brunswick Pipeline, Hudson Design Group, McMaster University, Moosehead Breweries, SHAW Media, Advocate Printing, Port of Saint John, Gilles Bureau Translation, Frischkorn Audiovisual, Global Maritimes, MARKETING, the Canadian Council of Public Relations Firms and Irving Oil.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 8, 2011

 

FRYMIRE FLEMING NAMED CPRS MENTOR OF THE YEAR
DIAMOND JUBILEE AWARD WINNER FOR 2011

SAINT JOHN - The Canadian Public Relations Society (CPRS) honoured Ange Frymire Fleming, APR, professor, Kwantlen Polytechnic University with the 2011 Mentor of the Year Diamond Jubilee Award. Frymire Fleming was recognized for exemplifying the critical role that mentoring plays in the advancement of the public relations profession. She received a framed certificate and was acknowledged amongst her peers at the CPRS national conference awards gala yesterday, June 7, at the Hilton Saint John.

The Mentor of the Year award, established to celebrate CPRS' 60th Anniversary, recognizes the outstanding effort of an accredited public relations practitioner who consistently and actively mentors public relations practitioners to advance in their careers. The award recipient demonstrates a commitment to speaking to post-secondary students, encouraging internships in the workplace, fostering exemplary relationships in the profession and serving the profession.

"Ange has played an instrumental role in both my professional and personal life," said Shelly Burich, APR, Frymire Fleming's nominator for the award. "Her unwavering commitments to developing future generations of PR practitioners and service to the industry itself have made her a role model that we can all learn from."

The Mentor of the Year Diamond Jubilee Award was one of three Major Awards presented at this year's awards gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers. The awards are judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 8, 2011

 

KILLINGSWORTH HONOURED AS THE 2011 CPRS PHILIP A. NOVIKOFF MEMORIAL AWARD RECIPIENT

SAINT JOHN - The Canadian Public Relations Society (CPRS) selected Colleen Killingsworth MCM, APR, FCPRS, principal, CK Communications and interim associate vice-president of communications at the University of Calgary as the recipient of the 2011 Philip A. Novikoff Memorial Award. Killingsworth was recognized for superior and outstanding service over time as a public relations professional. She received a certificate and cash award amongst her peers at the CPRS national conference awards gala in Saint John, N.B. on June 7.

Established in 1989 in memory of the long-time CPRS member, the late Philip A. Novikoff, the award is given to an accredited CPRS member who has furthered the standing of the public relations profession in Canada. The recipient contributes to the enhancement of CPRS and the betterment of the community. Nominations are made by a current accredited CPRS member and endorsed by three additional current accredited CPRS members.

"Colleen's contribution to CPRS, the public relations profession and the community over the past decade can simply not be overstated," said Richard Truscott, APR one of Killingsworth's nominators for the award. "Her role in leading the development of the new Pathways to the Profession initiative is just the latest example of her tireless leadership, dedication and service. I'm thrilled to have the privilege of nominating Colleen for the Society's highest honour."

Killingsworth's contribution to public relations and to the community includes:

  • Spearheading the Pathways to the Profession initiative
  • Serving on the CPRS National Board from 2000-2009
  • Serving as National President from 2005-2007
  • Being the recipient of the CPRS Lamp of Service Award in 2002 for her leadership on the Accreditation Implementation Task Force and again in 2004 for her leadership on the Governance Task Force

"Her demonstrated performance and devotion to the PR field and to the development of the profession is singularly outstanding," said Robin Alford, APR, Awards Committee judge. "With her passion and drive, she has contributed to the future of our profession in ways that cannot yet be measured…If Colleen is not a worthy recipient, then I do not know who else is."

The Philip A. Novikoff Award was one of three Major Awards presented at this year's awards gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers. The awards are judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 8, 2011

 

KELLY NAMED CPRS DON RENNIE MEMORIAL AWARD WINNER

SAINT JOHN - The Canadian Public Relations Society (CPRS) honoured Sean Kelly APR, FCPRS, Manager of Public Relations, Canada-Newfoundland and Labrador Offshore Petroleum Board (C-NLOPB) with the 2011 Don Rennie Memorial Award. Kelly was recognized for his team's outstanding achievement in developing and executing a strategic approach to government communications on the issue of offshore oil and gas exploration drilling following the Deepwater Horizon tragedy. A framed certificate was presented to Kelly as he was acknowledged during the CPRS national conference awards in Saint John on June 7.

The Don Rennie Memorial Award is open to government communications professionals in federal, provincial or municipal jurisdictions. One of the team members must be a current member of CPRS. The Award is presented annually in memory of Don Rennie.

"I am pleased to accept this award on behalf of the staff at the C-NLOPB who performed exceptionally well in responding to the intense media storm that followed from the Deepwater Horizon tragedy in the Gulf of Mexico," said Kelly. "The level of commitment, dedication and effort that went into communications, while also ensuring that oversight of on-going offshore oil and gas operations remained our top priority, was outstanding."

The Don Rennie Memorial Award was one of three Major Awards presented at this year's awards gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers. The awards are judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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June 3, 2011

 

SAINT JOHN WELCOMES PR PRACTITIONERS FOR ANNUAL CPRS CANADIAN PUBLIC RELATIONS CONFERENCE

SAINT JOHN - Saint John will host around 200 delegates at Canada's premier Public Relations conference next week, from June 5 through 7. The theme of this year's Canadian Public Relations Society conference is the "Power of PR." The last time the conference was in Saint John was 25 years ago.

Over the three-day conference, professional development sessions will be enhanced by guest speakers, networking opportunities, the CPRS Annual General Meeting and annual Awards of Excellence gala. Delegates from across Canada are descending, and the idea and information exchange will be tremendous. As will the social events! A broad range of topics will be discussed, but social media and technology will play a leading role. The world we inhabit has been changed first by e-mail, then by IM (instant messaging) and now by texting and tweeting. Keynote speakers Dave Carroll, internationally acclaimed internet sensation behind the song "United Breaks Guitars" and Mitch Joel, a marketing and personal branding expert, called by some the "Rock Star of Digital Marketing" will both demonstrate the power of technology.

Dave Carroll and his band, Sons of Maxwell, are well known musicians. However, a broken guitar, an unapologetic United Airlines and an astute entertainer created a sensation when Dave's video went viral several years ago, clearly illustrating the power and impact of this "social media." Dave's experience has become a social media case study; he turned the spotlight on an airline in a very different and public way. Carroll will be performing with his band during the conference, but primarily he will address PR practitioners.

As Saint John PR veteran and member of the College of Fellows Joel Levesque says, "A lone consumer with a single tweet or social media post can now influence the behaviour of thousands. For that reason alone, more than any other time in the history of mass communications, organizations need the insight, guidance and steady leadership of professional communicators."

There will also be discussions about the business aspects. Peggie Pelosi, Founder and CEO of Orenda Connections, will examine Corporate Social Responsibility (CSR) for organizations and for clients and consultants; Sean Wise, of CBC's Dragon's Den and author of "How to Be a Business Superhero" will look at roles we - consultants and employees - play in the work place; and Eric (Ric) Young of E-Y-E | The Social Projects StudioTM will examine behaviour.

Many of our members and their agencies undertake causes including poverty reduction, protecting endangered whales, Children's Wish and many more. These beneficiaries depend on the expertise of public relations professionals to ensure messages reach intended audiences accurately and in a way that brings results. Open and transparent communications are considered "best practices."

Local communications consultant Chris Williams characterizes PR as a strategic management function that seeks to maintain mutually beneficial relationships with an organization and its publics.

"We draw from a multi-disciplinary base and we often become an organization's conscience," Williams said, based on his 25 years of industry experience. "It's more than writing news releases or tweeting clever observations."

Ethics is also an important standard, and Leonard J. Brooks Jr. of the Rotman School of Management at the University of Toronto will tackle the topic for practitioners. All CPRS members follow a common code of ethics which is even more important in an increasingly transparent world.

"We follow the code personally, and it plays an internal role in our organizations. We make every attempt to include program content on ethics for practitioners at our annual conference," said Pierrette Leonard, national president, CPRS. "We know that reputation takes many years to build, but we can watch it evaporate in an instant without a conscious eye toward individual and corporate behaviour.

The Power of PR conference will take place at the Saint John Trade and Convention Centre with evening events at the Hatheway Pavilion, Rockwood Park and the Long Wharf cruise tent on the waterfront. The annual conference is held in alternating cities across Canada and will be held in Victoria, B.C. in 2012. Founded in 1948, the CPRS has over 1,800 members in 16 member societies across Canada. As the conference Chairperson, I am delighted to welcome delegates to Saint John and I am proud that our city is home to many of Canada's PR superheroes.

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June 2, 2011

 

Canadian chosen to lead Global Alliance for PR & Communication Management
CPRS Fellow Daniel Tisch to chair global industry board, advocating 'public relations in the public interest'

TORONTO - A senior Canadian public relations professional has been elected chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world's major industry associations.

Daniel Tisch, APR, FCPRS, who has represented the Canadian Public Relations Society on the board of the Global Alliance since 2008, was elected the organization's new volunteer leader at its recent annual meeting in Lisbon, Portugal.

"There's never been a greater global need for public relations in the public interest - to help bring about economic recovery, political freedom, technological advancement and social justice," Tisch said. "Through the Global Alliance, Canadian public relations practitioners and academics can help to raise standards, exchange knowledge, strengthen our professional community, and be global advocates for our profession."

CPRS was one of the founders of the Global Alliance a decade ago, and has consistently contributed its knowledge and expertise as the GA has grown to include associations all over the world, representing approximately 160,000 professionals on six continents.

"We congratulate Dan on his election as chair of the Global Alliance, which is in the best tradition of Canadian leadership in public relations and communication management," said Pierrette Leonard, APR, FCPRS, President of the Canadian Public Relations Society. "We're proud that a CPRS membership is a passport to participation in the global public relations community, thus making both communities even stronger."

Tisch is President and CEO of Argyle Communications, one of Canada's premier independent public relations firms. Earlier in his career, he held various senior communications and policy roles in the Canadian government. Tisch has lectured on public relations at Queen's School of Business since 1996. He has a long history of volunteer leadership, also currently serving as Co-Chair of Social Venture Partners Toronto, a governor of North York General Hospital and a member of the Queen's University Board of Trustees.

In his new role in the Global Alliance, he leads a board that includes senior public relations practitioners, academics and association leaders from Australia, Brazil, Finland, Germany, Italy, New Zealand, Singapore, South Africa, Switerland, the United Kingdom and the USA.

The Global Alliance for Public Relations and Communication Management (www.globalalliancepr.org), established in 2000, is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The GA is the convenor of the bi-annual World Public Relations Forum, to be held next in Melbourne, Australia, from November 19-21, 2012.

The Canadian Public Relations Society Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. CPRS National organizes an annual Canadian Public Relations Conference, which is to be held next in Saint John, N.B. from June 5-7, 2011.

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May 24, 2011

 

Bailey Barbary is Brock University's 2011 Lou Cahill Scholarship Winner

Toronto – Bailey Barbary, Toronto, Ontario, is the 2011 winner of the Lou Cahill Scholarship in Communications awarded by Brock University, St. Catharines. The Scholarship is awarded to a communications student in the final year of study for academic excellence, community involvement and participation in charitable activities.

The Scholarship was established by Enterprise Canada, Toronto, to honour Lou Cahill, the founder of Enterprise Canada—Canada’s longest-operating public relations firm. An icon of the Canadian public relations industry, Lou Cahill died in November 2008 at the age of 94. He held an honorary doctoral degree from Brock.

"We are delighted that Bailey Barbary has received the Lou Cahill Scholarship in Communications," said Barbara Fox, OEB Enterprise President and Chief Executive Officer. "Lou Cahill would have been proud of her community involvement and commitment to charitable service."

Sharon Broderick, lecturer in the Faculty of Business at Brock, agrees that Bailey continues the tradition of scholarship and volunteerism that is integral to the award.

"Her social awareness coupled with a desire to apply her talents in helping others is demonstrated by her involvement in Brock Radio, Brock TV and numerous charitable causes beyond the University campus," said Broderick. "She is a gracious, modest and accomplished young woman."

Barbary has been a Breast Cancer Awareness Event organizer and a participant fundraiser for the Weekend to End Women’s Cancer as well as an event liaison with the Terry O'Malley Lecture series at the University. Through these commitments she has acquired valuable insight into the importance of volunteer activity and has applied the skills she has learned in her studies: social media, direct mail, event organization, promotion, marketing and public education, as well as design.

Her marketing work for BrockTV.ca included creation of promotion strategies to generate interest and sustain awareness as well as promoting online content and viewer involvement using a variety of promotion tools including social networking.

In 2010, she was Public Outreach and Information Assistant at the Regional Municipality of Niagara in Thorold. There she built and managed relationships with organizations, event sponsors and the public to achieve stated goals in addition to handling media, special event and promotional assignments. She became involved in developing policies and procedures manuals to assist incoming staff and co-ordinated a summer issue of the Region’s newsletter.

According to Deanna Barrow, her supervisor at the Region, "Bailey consistently went above and beyond her duties as a co-op student, taking a leadership role in various projects. Her attention to detail and creative vision in numerous communications initiatives proved invaluable to our team, and her passion for success was a huge value-added to our division."

The Lou Cahill Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

Applications for the annual Lou Cahill Scholarship in Communications, valued at $1,250 for eligible graduating students from the Department of Communications, Popular Culture and Film at Brock University are available from the University's Student Awards and Financial Aid Office. Scholarship winners have an opportunity to participate in a four-month internship with Enterprise Canada following graduation.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.

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May 11, 2011

Leicester (Lee) Glenn Sage, APR
1930-2011

The Canadian Public Relations Society mourns the death of one of its own. Leicester (Lee) Sage passed away on March 20, 2011 of complications stemming from leukemia. Sage was born in Regina, Saskatchewan on December 16, 1930. He started his career in radio after winning a contest at a local radio station. After holding a number of positions at radio stations across the Prairies, Sage settled down with his family in Winnipeg, Manitoba as news director for CKRC. He went on to work as a radio coordinator for the Information Services branch of the Manitoba Government.

Sage made the transition to the communications industry and worked for the Manitoba Teachers’ Society as a communications officer. He joined the Canadian Public Relations Society in the late 1970s and was a member for more than 15 years. Sage was heavily involved in CPRS, acting as CPRS Manitoba’s President in 1980-81. In 1990, he received CPRS National’s Award of Attainment for his contribution to public relations over the years.

After his retirement, Sage remained active in the PR profession by becoming an instructor in the PR program at the University of Winnipeg. He also did consulting work and media training workshops.

Sage was known for his volunteer work in various fields. He was a Sunday school superintendent, scout master, United Way volunteer, President of the Canadian Red Cross (Manitoba) and board member for the Independent Living Resource Centre, Villa Rosa and Eric Wells Foundation. Sage received the Canada Volunteer Award for his contributions.

On behalf of all its members, the Canadian Public Relations Society would like to extend its condolences to the friends and family of Lee Sage.


May 10, 2011

STRONG CPRS SHOWING AT CORPORATE COMMUNICATIONS CASE STUDY COMPETITION

The Arthur W. Page Society recently announced the winners of its ninth-annual case study competition. Among this year’s recipients were two past presidents of the Canadian Public Relations Society.

Past CPRS National President, Colleen Killingsworth APR, FCPRS, was awarded with First Prize – Business School category for her submitted case study on the Calgary Stampede and Animal-Welfare Activists.

McMaster University’s DeGroote School of Business was represented well with first, second and third place winnings. Former CPRS National President, Dr. Terry Flynn APR, FCPRS, was a faculty advisor for all three winning submissions.

The corporate communications case study competition is sponsored by the Arthur W. Page Society and the Institute for Public Relations. The competition is designed to illustrate and promote the practical applications of corporate communications as a critical management function.

For more information on the case study competition, please click here.


April 11, 2011

Media Release

Global Alliance to hold 2011 AGM, regional conference in Lisbon
May 24 conference to focus on ‘Communicating in times of crisis and change’

11 April 2011, Lugano, Switzerland -- The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major public relations associations, today announced that it will hold its 2011 annual general meeting and a regional conference on crisis and change communications in Lisbon, Portugal, on May 23th and 24th, respectively.

The one-day conference, which is open to all public relations and communication management professionals, will be organized by the Portuguese Association for Corporate Communication (APCE). The event will include speakers from various Global Alliance member countries.

"Europe – and the world – have been through a time of great turbulence, which creates both challenge and opportunity for public relations professionals, and that makes this conference very timely," said John Paluszek, Chair of the Global Alliance.

"We are excited to hold this important conference in Portugal, in collaboration with APCE, one of the Global Alliance’s most active members," said Daniel Tisch, Chair-elect of the Global Alliance. "It’s part of the Global Alliance’s commitment to hold regional events on key issues of concern to communicators - and to society."

The Global Alliance annual meeting and election of officers will take place in Lisbon on Monday May 23rd at 2:00 pm, with a roundtable dialogue on international public relations issues to follow at 4:00 pm. The APCE conference will take place from 9:00 am to 6:00 pm on Tuesday May 24th at the Lusitania Auditorium in central Lisbon. Registration is only EUR 100 for Global Alliance members, and EUR 200 for guests. For more information, please contact apce@apce.pt.

The Global Alliance for Public Relations and Communication Management (www.globalalliancepr.org), established in 2000, is the confederation of the world’s major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

The Portuguese Association for Corporate Communication (APCE) represents corporate communication and PR officers and managers in Portugal and abroad. It is a discussion and reflection forum, open to all those involved in communication sciences, whether in the corporate or academic domains. APCE’s associates include corporate communicators, teachers and researchers.

Contacts:

Daniel Tisch, APR, FCPRS
Global Alliance Chair-elect
+01.416.968.7311, extension 223
dtisch@argylecommunications.com

Nina Volles
General Secretary, Global Alliance Center, c/o USI Università della Svizzera italiana
+41 (0) 58 666 46 02
nina.volles@lu.unisi.ch


February 18, 2011

News Canada Celebrates 30th Anniversary
News Canada is pleased to celebrate 30 years of providing media services to the public relations industry.

Toronto, ON, February 18, 2011—News Canada marks a major milestone this year as we celebrate 30 years of providing the public relations industry with content distribution and earned editorial solutions. News Canada started out with one service - article distribution. The company has since grown to a full media production and distribution company delivering content across the country and guaranteed results to clients.

It was in 2000, that News Canada took flight with the launch of the Television Broadcast service, followed by Radio service in 2001 and Online Video service in 2005. News Canada became a leader in providing turnkey media services designed to complement and deliver public relations strategies.

With the addition of Media Relations Ratings Points™ (MRP™) to News Canada's line of services in 2006, News Canada has helped lead the way to a standardized method for media evaluation. MRP™ is now the Canadian standard for evaluating and reporting editorial media coverage. MRP™ was developed by members of the Canadian Public Relations Society Measurement Committee (CPRSMC) after intensive consulting with the Public Relations Industry. MRP™ is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, and Canadian Council of Public Relations Firms.

"Our success is due, in great part, to our clients. It is their willingness to share their challenges and collaborate on strategies that make us a better service provider." says Ruth Douglas, president and CEO of News Canada. "The other factor in our 30 year achievement is our team of dedicated staff. It is their attention to the needs of clients and their focus on finding solutions for today's public relations challenges that drive the company forward."

About News Canada

or 30 years News Canada has continued its commitment to providing a strategic and unique public relations service to our clients and feature news content to the media. Through annual surveys, relations with the media, our clients and industry partners, we have successfully been able to keep on top of changes in the industry and adapted our business practices to fit changing needs, particularly in today's media environment. With the advances in - and the availability of - technology, Canadians choose how and when they will consume media. News Canada makes our clients' content available in a variety of formats. This means that throughout the day, as consumers move back and forth between media according to their needs and accessibility, our clients' content is there.


January 28, 2011

 

CPRS announces newly Accredited Public Relations Professionals

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to announce that 21 public relations professionals from across Canada successfully completed the requirements for becoming accredited Members of CPRS in 2010. This brings the total number of accredited Members to 497, representing 28 per cent of the CPRS Membership.

"On behalf of the National Council on Accreditation, I would like congratulate the newly accredited members of CPRS," said Richard Sparkes APR, FCPRS, Presiding Officer of the National Council on Accreditation. "Achieving Accreditation demonstrates a commitment to the practice of public relations and communications. It creates a level of standards for the profession and adds to its credibility."

The APR is the highest global professional standard of excellence in public relations. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

Public relations professionals who received their APR in 2010 are:

  • Thérèse Beaulieu APR - Ottawa, ON
  • Diane Bégin APR - Edmonton, AB
  • Cecilia Bloxom APR - Edmonton, AB
  • Liliana Busnello APR - Milton, ON
  • Yanik Deschênes APR - Montréal, QC
  • Joanne Fortin APR - Montréal, QC
  • Kathleen Garrett APR - Toronto, ON
  • John Kageorge APR - White Rock, BC
  • Danielle Kelly APR - Toronto, ON
  • Tim Kydd APR - Regina, SK
  • Patti Lauzon APR - Windsor, ON
  • Jilda Lazer APR - Toronto, ON
  • Sharon Little APR - Oakville, ON
  • Nancy MacMillan APR - Toronto, ON
  • Diane Riddell APR - Ottawa, ON
  • Aimée Savard APR - Toronto, ON
  • Kristen Scheel APR - Ottawa, ON
  • Gisèle Shaw APR - Oakville, ON
  • Sharon Shore APR - Vancouver, BC
  • Samantha Thompson APR - Oakville, ON
  • Victor Vrsnik APR - Vancouver, BC

To become accredited and earn the Accredited Public Relations (APR) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To even qualify to take the CPRS accreditation examination, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in the field of public relations.

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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January 26, 2011

 

The Canadian Public Relations Society (CPRS) Welcomes Five New Members to the College of Fellows

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to announce five new members to the College of Fellows. The newly appointed Fellows will be honoured at the College of Fellows Luncheon during the Canadian Public Relations Conference, which will be held from June 5-7 in Saint John, News Brunswick. The 2011 Fellows are:

  • Charlene Gaudet APR, Ottawa-Gatineau
  • Judi Gunter APR, Calgary
  • Joanne Mysak APR, Saskatoon
  • Sandra Thornton APR, Edmonton
  • James Toccacelli APR, Toronto

"The Board of Directors heartily embraces the new Fellows," said Pierrette Leonard APR, FCPRS, National President, CPRS. "These members have made significant contributions to the public relations and communications profession over the years and this is our opportunity to thank them."

Established in 2000, the College of Fellows recognizes CPRS members who are proven leaders in public relations and communications and in their communities. There are currently 72 members in the College of Fellows, including this year's appointments, and 21 Honorary Fellows. Fellows are appointed on the recommendation of the College's Selection Committee.

"We are delighted to welcome the new Fellows into the College, which demands its members to have exemplary professional qualities," added Bart Mindszenthy APR, FCPRS, Presiding Officer, CPRS College of Fellows. "The Fellows will join their peers who work to advance the state of public relations and communications in Canada through exceptional leadership in the field."

To qualify for Fellowship status, a member must have 20 years experience practicing public relations/communications, be a CPRS member for at least 10 years, and obtained their accreditation in public relations (APR). The member must also be recognized as having brought a significant contribution to the profession and to the Canadian Public Relations Society.

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide. For more information, visit our website: cprs.ca.

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