News

November 18, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Barbara Sheffield APR, FCPRS
Executive Director
Communications + Public Relations Foundation 416-242-6146
foundation@prmediaconnection.com

 

2010 Ruth Hammond Scholarship Winner Announced

Toronto – Ian Miller of Halifax, Nova Scotia, is the 2010 winner of the Ruth Hammond Scholarship, awarded annually to a public relations student in his/her final year of the Bachelor of Public Relations program at Mount Saint Vincent University (The Mount), Halifax.

With an interest in competitive sport, Miller has participated on Canada’s 2007 Junior World Paddling Championship team in The Czech Republic, Canada’s 2006 Pan American Paddling Championships Team in Mexico City and recently won gold and silver medals at the National Championships in Regina. He has used that experience in coaching at the Mic Mac Amateur Aquatic Club, Dartmouth.

In his first public relations internship, Miller was a communications assistant with the 2009 International Canoe Federation (ICF) Canoe Sprint World championships in Dartmouth, Nova Scotia, where he organized volunteers and worked on the front line with media. His second internship took him to the Canadian Air Transport Security Authority (CATSA), Ottawa, where he was responsible for creating a plan to improve communication between passengers and screening officers, worked on a social media strategy and handled communications for internal events such as the 25th anniversary of Air India Flight 182.

According to Gregory MacDougall, Director of Communications at CATSA, "Ian's contribution was exceptional; he is a creative, dependable and resourceful professional who understands the management process and how to be a team player."

Miller's most recent assignment is with The Calgary Board of Education, where he is responsible for feature writing for the Board's website and assists with media relations and news analysis. He is also involved in planning for the Board's 125th anniversary events.

In addition to academic and professional work, Miller won the International Association of Business Communicators’ (IABC) student portfolio competition in 2009, and is a student member of both the Canadian Public Relations Society (CPRS) and IABC. He has also served as newsletter editor for the Maskwa Aquatic Club, Halifax, from 2004-2007.

Recognized for its academic excellence and creative learning approaches, The Mount offers bachelor’s degrees in arts and science, education and professional studies in addition to a number of graduate degrees and a variety of certificates and diplomas. The university community includes 4,000 women and men from across Canada as well as students from more than 60 countries, who study on campus or through distance learning programs.

The Ruth Hammond Scholarship was established by Ms. Hammond's friends and colleagues in the Canadian Public Relations Society (Toronto) to honour her lifetime commitment to public relations education in Canada. The Scholarship, awarded by Mount Saint Vincent University, acknowledges a student who has completed at least two public relations co-op work terms and who has demonstrated outstanding academic achievement, leadership abilities and dedication to establishing a career in the public relations field.

The Ruth Hammond Scholarship funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, foundation@prmediaconnection.com.

- 30 -

July 13, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Karen Dalton
Executive Director
416-239-7034
kdalton@cprs.ca

The First of Many Firsts for PR Veteran Ruth Hammond APR, FCPRS(H) L.M.
CPRS Recognizes Hammond as the First Honorary Member of the Board of Directors

TORONTO – How do you pay tribute to a woman with an accomplished and impressive public relations career? You give her the first-ever honorary title on the Canadian Public Relations Society’s Board of Directors. Pierrette Leonard APR, FCPRS, CPRS National President, and Karen Dalton APR, CPRS Executive Director, presented Hammond with the title and a certificate on the occasion of her 90th birthday on July 6, 2010. This marks the first time ever that anyone has become an honorary member of the CPRS Board of Directors.

“It is a privilege to present this title to Ruth on behalf of CPRS,” said Leonard. “Ruth was a true trailblazer before it was even fashionable for women to be. She was driven in her quest for gender equity within the profession from a set of core values that have earned her the respect of countless colleagues.”

Hammond’s public relations and communications career spans over 50 years. After pursuing careers in both teaching and journalism, she later formed her own public relations consulting company. Her diverse career included work with Young and Rubicam, Drake International Limited, Ontario College of Art and Vickers and Benson Advertising. Her charitable initiatives included communications work with the Canadian Cancer Society, Ontario Heart & Stroke Foundation, The Lung Association, the YM/WCA of Canada, Girl Guides of Canada and the United Way. Throughout her pursuits, Hammond was an ardent advocate for women’s equal status and position in the industry.

“I cannot think of anyone else more deserving of this honour than Ruth,” said Dalton. “Her public relations and communications career is remarkable and inspiring for any Canadian practitioner. I admire her drive for women’s prominence in the Society and the example she set for many women afterward.”

The following is a short list of Hammond’s accomplishments:

  • In 1956, Hammond joins CPRS, one of the first women public relations consultants to participate in the Society’s activities
  • President, Canadian Women’s Press Club, 1966-67
  • First woman to receive the APR designation, 1968
  • Director, CPRS Toronto, 1969-1974
  • Award of Attainment, CPRS, 1979
  • Director, Toronto Press Club, 1980-1994
  • Life Member, CPRS Toronto, 1989-present
  • First female recipient of the Philip A. Novikoff Memorial Award, CPRS, 1995
  • Director, Belmont House Foundation, 1998-2002
  • First Honorary Doctorate recipient, Mount Saint Vincent University, 1998
  • First female honorary member of the College of Fellows, CPRS, 2001
June 25, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Karen Dalton
Executive Director
416-239-7034
kdalton@cprs.ca

Highlights from the 2010 Canadian Public Relations Conference in Regina
Over 250 public relations and communications professionals from across Canada gathered together to learn, mingle and celebrate.

TORONTO – The Canadian Public Relations Society (CPRS) hosted the three-day Canadian Public Relations Conference in Regina from June 13-15. The conference, titled State of the Art, featured the CPRS’ annual general meeting, provided 26 professional development sessions and concluded with the Awards of Excellence gala and dinner.

“The conference is an opportunity for public relations professionals to share their unique experiences and expertise for the betterment of the profession in Canada,” said Karen Dalton APR, Executive Director, CPRS. “Thank you to the conference committee, the National staff and our volunteers whose dedication and commitment made this year’s successful conference possible.”

This year’s remarkable keynote speakers included: Peter Mansbridge, Anchor of CBC’s The National, who captivated the audience with a compelling discussion about “What is a Canadian?”; Richard Bartrem, Vice-President of Communications and Community Relations at WestJet, who shared unique stories that helped make the airline stand apart from its competition and Jon Iwata, Senior Vice-President of Marketing and Communications at IBM, who stressed the importance of reputation and brand.

Other keynote speakers were The Honourable Lynda Haverstock, C.M., S.O.M., Ph.D., LL.D, President and CEO of Tourism Saskatchewan; Sheila Bird, Executive Director of Public Affairs for the RCMP; Jillian de Beer, Owner of de Beer Marketing and Communications; Bert Crowfoot, Founder and CEO of the Aboriginal Multi-Media Society (AMMSA); Sarah K. Jones APR, FCPRS, Partner at Kennedy Jones and Sweeney, Inc.; Patricia Parsons APR, FCPRS, Professor at Mount Saint Vincent University; Murray Mandryk, Political Columnist at the Regina Leader-Post and Blair Peberdy APR, Vice-President of Marketing, Communications and Public Affairs at Toronto Hydro. Their sessions covered a variety of topics from corporate branding to social media to ethics and transparency.

Each year, CPRS hosts a national conference opened to public relations and communications professionals from all levels. Last year, the conference was in Vancouver. Next year, the Canadian Public Relations Conference will be held in Saint John, New Brunswick from June 5-7, 2011 at the Hilton Hotel.

This year’s generous sponsors include CNW Group, Marketwire, Farm Credit Canada, The Canadian Press Images, NATIONAL, City of Regina, SaskEnergy, Partnership Group, McMaster University Michael G. DeGroote School of Business, Bravo Tango, Frischkorn Audiovisual, Gilles Bureau, SGI, Communications + Public Relations Foundation, Crown Investments Corporation of Saskatchewan, SaskPower, University of Regina, Marketing, SaskTel, Prairie Advertising and Savaria Public Relations Inc.

June 22, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Karen Dalton
Executive Director
416-239-7034
kdalton@cprs.ca

CPRS ANNOUNCES THE 2010-2011 BOARD OF DIRECTORS
CPRS Board Elects Pierrette Leonard APR, FCPRS as National President and Welcomes Two New Board Members

TORONTO – The Canadian Public Relations Society (CPRS) announced the names of the 2010-2011 Board of Directors, on June 13, at the Annual General Meeting in Regina, Sask. Pierrette Leonard APR, FCPRS was elected as National President for the 2010-2011 term and became the Society’s 10th woman president. In addition, two newly-elected directors, Mark Giles APR and Reneé McCloskey APR, joined the 12-member board to serve three-year terms.

“It is a huge honour to serve the Society as National President. Since joining CPRS nearly 20 years ago, I have been involved from the ground up and understand fully the sacred trust that comes with holding any position at any level in the Society,” says the new president.

Leonard, an Ottawa/Gatineau Society Member, is Senior Advisor for National Partners in the Ottawa office of the Canadian Patient Safety Institute. Giles, another Ottawa/Gatineau Member, is Senior Communications Advisor with the Privy Council Office/Public Safety Canada. McCloskey, a Northern Lights Society Member, is Manager of External Communications with the Regional District of Fraser Fort George.

The 2010-2011 executive officers are:

President – Pierrette Leonard APR, FCPRS, Senior Advisor – National Partners, Canadian Patient Safety Institute (Ottawa/Gatineau)
Vice-President/Treasurer – Richard Truscott APR, Director of Provincial Affairs, Canadian Federation of Independent Business (Calgary)
Vice-President/Corporate Secretary – Martine Dorval APR, FCPRS, Consultant (Montréal)

Director members include:

Robert W. Ellis APR, FCPRS – Saskatchewan Ministry of Energy and resources (Regina)
Lucie-Anne Fabien APR, FCPRS – Ville de Montréal (Montréal)
Mark Giles APR – Privy Council Office/Public Safety Canada (Ottawa/Gatineau)
Sean Kelly APR, FCPRS – Canada – Newfoundland and Labrador Offshore Petroleum (St. John’s)
Reneé McCloskey APR – Regional District of Fraser Fort George (Prince George)
Lynn McGregor APR – World Search Alliance (Toronto)
Derrick Pieters APR, FCPRS – Department of Justice Canada (Edmonton)
Anita Wasiuta APR – BC Transit (Victoria)
Christina Winsor APR – Communications New Brunswick (Fredericton)

Ex-officio members include:

Karen Dalton APR – Canadian Public Relations Society Executive Director
Dr. Terence Flynn APR, FCPRS – DeGroote School of Business – McMaster University (Hamilton) CPRS Past President

June 16, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Karen Dalton
Executive Director
416-239-7034
kdalton@cprs.ca

CPRS HONOURS THE "BEST OF THE BEST" AT NATIONAL AWARDS GALA

Regina, Sask. - The Canadian Public Relations Society (CPRS) celebrated and recognized outstanding public relations accomplishments within the profession at the CPRS national conference awards gala on June 15 at the Delta Regina in Regina, Sask. CPRS presented a total of 42 awards this year: 37 Awards of Excellence, one Special Award and four Major Awards.

"For a public relations practitioner, the Awards of Excellence can elevate your career, help you stand out amongst your peers and put your stamp on the public relations profession," said Dr. Terry Flynn APR, FCPRS, Past National President, CPRS. "The awards gala honours these recipients and brings together the ‘best of the best' public relations professionals. This night is our chance to celebrate and recognize one another's efforts."

The Awards of Excellence recognize outstanding achievement in a comprehensive public relations project or program. Judging was performed by an expert panel of 43 leading public relations practitioners across the 16 Member Societies. The names of the winners were announced in May and last night the recipients were presented with Gold, Silver and Bronze awards. Gold winners produced submissions scoring above 85 per cent. Silver winners produced submissions with the second highest scoring above 75 per cent. Bronze winners produced submissions with the third highest scoring about 75 per cent. If an entry does not score 75 per cent or higher in a category, no award will be given.

The Major Awards recognize exceptional involvement in the public relations profession. Unlike the Awards of Excellence, where you submit your own work, Major Award candidates were nominated by peers. The Major Awards are judged by the Awards Committee Presiding Officers in consultation with the National President.

This year's generous sponsors include CNW Group, MARKETWIRE, FPinfomart.ca, NATIONAL, Leger Marketing, News Canada, and Cision.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website: www.cprs.ca.

Awards of Excellence

Communications Programs - External Communications

Communications Management

Programs with budgets between $50,000 - $150,000

GOLD
The Regional Municipality of Halton: "Communicating Pandemic H1N1 Influenza Immunization Clinics" (Oakville)
SILVER
Groupe Aeroplan/ Fleishman-Hillard Canada: "Groupe Aeroplan: Acquisition of Carlson Marketing" (Toronto)
BRONZE
Interior Health Authority/PRMedia Strategic Communications: "Building Patient Care in the Okanagan" (Kelowna)

Programs with budgets over $150,000

GOLD
Avocados from Mexico/Faye Clack Communications: "Communication Tools Touting the Benefits of Avocados from Mexico" (Mississauga)
SILVER
Toronto 2015 Pan/Parapan American Games Bid Corporation/Devon Group: "Toronto 2015 Pan / Parapan American Games Bid" (Toronto)

Marketing Communications

GOLD
Avocados from Mexico/Faye Clack Communications: "Avocados from Mexico: Come to life with Miss Ava Cado" (Mississauga)
SILVER
The Regional Municipality of Halton: "Halton Region Physician Recruitment Campaign: The Best of Both Worlds" (Oakville)

Community Relations

SILVER
Mackenzie Investments/Environics Communications Inc.: "Canada's Top Teen Philanthropist" (Toronto)

Advocacy and Social Marketing

GOLD
White Ribbon Campaign/Environics Communications Inc.: "White Ribbon Campaign Challenges Men to Walk a Mile in Her Shoes" (Toronto)
SILVER
LoyaltyOne Inc./Environics Communications Inc.: "LoyaltyOne - A Commitment to our Planet" (Toronto)

Media Relations

Media relations campaign -government

GOLD
Toronto Hydro-Electric System Limited: "Toronto Hydro Trades School for Media" (Toronto)

Media relations campaign -conducted by an agency for a client

GOLD
Avocados from Mexico/Faye Clack Communications: ""Holy Guacamole!" Media Drive Ontarians to Try Avocados from Mexico" (Toronto)
SILVER
Canada Dry Mott's/Veritas Communications Inc.: "O'Clamato Claiming the Title of Canada's National Cocktail" (Toronto)
BRONZE
Aviva Canada/Fleishman-Hillard Canada: "Aviva Community Fund" (Toronto)
Nestlé Canada/Argyle Communications: "Nestlé: Our Fav*rites" (Toronto)

Media relations campaign -conducted by a private sector corporation

SILVER
American Express Canada: "American Express Canada" (Markham)

Issues/Crisis Management

GOLD
American Peanut Council/Argyle Communications: "Peanuts in Crisis: An industry responds to North America's largest food recall" (Toronto)
SILVER
Toronto Hydro-Electric System Limited: "Get Smart Toronto" (Toronto)
BRONZE
Fédération des médecins spécialistes du Québec: "Euthanasie: Mourir dans la dignité" (Montréal)

Government Relations

SILVER
Toronto Leaside Girls Hockey Association/ Argyle Communications: "Fairness for Girls' Hockey in Toronto" (Toronto)
BRONZE
British Columbia Medical Association: "Time to Hang Up - The BC Medical Association's Campaign to ban cell phone use while driving in British Columbia" (Vancouver)

Internal Communications

GOLD
Ubisoft Montréal: "Assemblée Annuelle 2009: Informer, mobiliser, inspirer" (Montréal)
SILVER
Barrick Gold Corporation: "Discover Barrick" (Toronto)

Communications Projects - Internal and External Communications

Special Events (External)

GOLD
Avocados from Mexico/Faye Clack Communications: "Mexican Fiesta Promotes Avocados" (Toronto)
SILVER
Toronto Hydro-Electric System Limited: ""Straight from the Fridge" - A Toronto Hydro Pop Up Gallery" (Toronto)

Multi-Media Projects (Internal)

SILVER
The Nova Scotia Liquor Corporation: "Plight of the Reaper" (Halifax)

Print Projects (Internal)

SILVER
Barrick Gold Corporation: "Barrick News Improvement Project" (Toronto)
BRONZE
SaskPower: "HiLines Fall 2009" (Regina)

Print Projects (External)

GOLD
SaskPower and Brown Communications Group: "SaskPower Career Fair Recruitment Brochures" (Regina)
SILVER
McMaster University, Faculty of Health Sciences: "MD Thank You Cards" (Hamilton)
BRONZE
The Nova Scotia Liquor Corporation: "NSLC Annual Report 2008/2009: The Faces of the Nova Scotia Liquor Corporation" (Halifax)

Electronic and Social Media (Internal)

SILVER
Saskatchewan Gaming Corporation: "Employee Communication. It's our game." (Regina)

Electronic and Social Media (External)

GOLD
Toronto Hydro-Electric System Limited: "Toronto Hydro Earth Hour 2009: How Low Can We Go T.O.?" (Toronto)
SILVER
Covenant House Vancouver: "On the House" (Vancouver)
BRONZE
Avocados from Mexico/Faye Clack Communications: "Avocados from Mexico: Spreading the Word" (Toronto)

Writing (External)

GOLD
TD Bank Financial Group/Paradigm Public Relations: "TD RRSP Boot Camp" (Toronto)
SILVER
TD Bank Financial Group/Paradigm Public Relations: "Lucky in money, lucky in love? What your relationship says about your finances" (Toronto)

SPECIAL AWARDS

CPRS/ CNW Student Award of Excellence
Jolinne Kearns, Humber College

MAJOR AWARDS

CPRS Award of Attainment
Jean Valin APR, FCPRS

Outstanding Achievement Award
John Kageorge

Philip A. Novikoff Memorial Award
Blair Peberdy, APR

Mentor of the Year Diamond Jubilee Award
Kevin Brown, APR

CN - Emery LeBlanc Award

  • Under 75 members
    Vancouver Island
  • Over 75 Members
    Vancouver

 

CPRS President's Award for Outstanding Public Relations and Communications Management
Kellie Garret, ABC

May 12, 2010
NEWS RELEASE

Attention: Assignment Desk
MEDIA CONTACT
Karen Dalton
Executive Director
416-239-7034
kdalton@cprs.ca

CPRS NATIONAL OFFICE ANNOUNCES THE 2010 AWARDS OF EXCELLENCE WINNERS

TORONTO – CPRS National announce the names of the 37 winners of the 2010 Awards of Excellence. This year, CPRS National received 134 submissions in 13 communication categories. Winners are recognized for their excellence in overall public relations programs within the profession. Gold, silver and bronze recipients will be revealed at the CPRS Annual Conference Gala dinner on June 15, 2010 in Regina, Sask.

“The Award of Excellence winners represent the “best of the best” of public relations in Canada,” says Ginny Jones, APR, co-chair of the 2010 awards committee. “These awards not only raise the profile of the finalists, but the PR profession as a whole. The finalists and their different campaigns set the industry standard.”

The CPRS National Awards of Excellence recognize outstanding public relations campaigns, internal and external programs and tactics. Each category designates a gold, silver and bronze winner. Gold winners receive a glass sculpture and a gold plaqued certificate of recognition. Silver and bronze winners are awarded a plaqued certificate of recognition.

All CPRS national members in good standing are eligible and encouraged to submit an entry. Each submission must have been planned, produced and completed within a period of two years, including the evaluation and/or completion of the project. The communication programs category has seven different sub-categories. The communication projects category has five different sub-categories. This year, the communication projects awards will be presented in both internal and external communications.

“The benefit of submitting an entry is to learn and all submissions, winning or not, include judge’s feedback and provide additional insights for future projects,” says Pierre Pontbriand, APR, FCPRS, 2010 jury coordinator. “It is always valuable to have a campaign assessed by your peers, and for jury members, it is interesting to see how the level of quality of the submissions has evolved over time.”

An expert panel of 43 jury coordinators and judges from the 16 member societies evaluated the submissions. Judges reserve the right to withhold an award in a category should they determine no submission qualifies as “excellent”. Sixty-six per cent of this year’s submissions came from the Greater Toronto Area, which is reflected in the total number of winners.

This year’s generous sponsors include CNW Group, MARKETWIRE, FPinfomart.ca, NATIONAL, Leger Marketing, News Canada, and Cision.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website: www.cprs.ca.

2010 Awards of Excellence Winners

COMMUNICATION PROGRAMS
(EXTERNAL COMMUNICATIONS)

Communications Management:

Devon Group: “Toronto 2015 Pan / Parapan American Games Bid”
Faye Clack Communications Inc.: “Communication Tools Touting the Benefits of Avocados from Mexico”
Fleishman-Hillard Canada: “Groupe Aeroplan: Acquisition of Carlson Marketing”
PR Media Strategic Communications: “Building Patient Care in the Okanagan”
The Regional Municipality of Halton: “Communicating Pandemic H1N1 Influenza Immunization Clinics”

Marketing Communications:

Faye Clack Communications Inc.: “Avocados from Mexico: Come to life with Miss Ava Cado”
The Regional Municipality of Halton: “Halton Region Physician Recruitment Campaign: The Best of Both Worlds”

Community Relations:

Environics Communications Inc.: “Canada's Top Teen Philanthropist”

Advocacy and Social Marketing:

Environics Communications Inc.: “LoyaltyOne - A Commitment to our Planet”
Environics Communications Inc.: “White Ribbon Campaign Challenges Men to Walk a Mile in Her Shoes”

Media Relations:

American Express Canada: “American Express Canada”
Argyle Communications: “Nestlé: Our Fav*rites”
Faye Clack Communications Inc.: "Holy Guacamole!" Media Drive Ontarians to Try Avocados from Mexico”
Fleishman-Hillard Canada: “Aviva Community Fund”
Toronto Hydro: “Toronto Hydro Trades School for Media”
Veritas Communications Inc.: “O'Clamato Claiming the Title of Canada's National Cocktail”

Issues/Crisis Management:

Argyle Communications: “Peanuts in Crisis: An industry responds to North America's largest food recall”
Fédération des médecins spécialistes du Québec: “Euthanasie: Mourir dans la dignité”
Toronto Hydro: “Get Smart Toronto”

Government Relations:

Argyle Communications: “Fairness for Girls' Hockey in Toronto”
British Columbia Medical Association: “Time to Hang Up - The BC Medical Association's Campaign to ban cell phone use while driving in British Columbia”

Internal Communications:

Barrick Gold Corporation: “Discover Barrick”
Ubisoft Montréal: “Assemblée Annuelle 2009: Informer, mobiliser, inspirer”

COMMUNICATION PROJECTS
(INTERNAL AND EXTERNAL COMMUNICATIONS)

Special Events:

Faye Clack Communications Inc.: “Mexican Fiesta Promotes Avocados”
Toronto Hydro: “"Straight from the Fridge" - A Toronto Hydro Pop Up Gallery”

Multi-Media Projects:

The Nova Scotia Liquor Corporation: “Plight of the Reaper”

Print Projects:

Barrick Gold Corporation: “Barrick News Improvement Project”
McMaster University, Faculty of Health Sciences: “MD Thank You Cards”
SaskPower: “HiLines Fall 2009”
SaskPower: “SaskPower Career Fair Recruitment Brochures”
The Nova Scotia Liquor Corporation: “NSLC Annual Report 2008/2009: The Faces of the Nova Scotia Liquor Corporation”

Electronic and Social Media:

Faye Clack Communications Inc.: “Avocados from Mexico: Spreading the Word”
Covenant House Vancouver: “On the House”
Saskatchewan Gaming Corporation: “Employee Communication. It's our game”
Toronto Hydro: “Toronto Hydro Earth Hour 2009: How Low Can We Go T.O.?”

Writing:

Paradigm Public Relations Inc.: “Lucky in money, lucky in love? What your relationship says about your finances”
Paradigm Public Relations Inc.: “TD RRSP Boot Camp”

April 15, 2010

Agreement between the public relations and marketing communications Chair (UQAM) and the Canadian Public Relations Society

Montreal, Quebec - The UQAM Public Relation and Communication Marketing Chair (CRPCM) signed an agreement today with The Canadian Public Relations Society (CPRS), where CPRS will provide financial assistance and participate on an advisory committee to contribute to the first Major Study on Generally Accepted Practices (GAP) in the communications industry in Canada, which will get underway this month .

This research will enable better understanding on how communications activities are organized in Canadian companies and organizations. The study will be conducted every year for three years in order to track changes in the industry’s business practices, with a view to benchmark best national practices. By surveying communications managers and directors throughout the country, the Chair hopes to obtain a realistic account of the role played by communications and the place it occupies in Canadian society.

The first year’s results will be presented at the CPRS National Conference in Saint John, New Brunswick, in June 2011. “Furthering our understanding on public relations/communications in Canada is critical to the advancement of our profession,” says Dr. Terry Flynn, President, CPRS. “We look forward to the results of this important research project.”

“It is a great asset for this important study to have the only Canadian public relations professional association participating,” says Bernard Motulsky, Chairholder, UQAM.

UQAM’s public relations and marketing communications Chair

The University of Quebec in Montreal (UQAM) Public Relations and Marketing Communications Chair is a reference and networking centre for all those who are curious about their profession and the issues that influence its evolution. The Chair contributes to the evolution of knowledge, to student education and to the public debate surrounding all questions pertaining to the practice of communications and its role in society.

The Canadian Public Relations Society

The Canadian Public Relations Society (CPRS) is the only Canadian professional association representing more than 1,800 public relations practitioners in 16 Member Societies across Canada who commit to following a Code of Professional Standards. The Society offers a program of professional accreditation in public relations (APR), professional development and education programs affiliated with various colleges and universities, a job registry, networking opportunities, annual national conference, a directory of all members and a forum for information sharing.

For information, please contact:
Bernard Motulsky, Chair CRPCM
Tel. : 514 898-9454
motulsky.bernard@uqam.ca (CRPCM)
Karen Dalton APR, CAE Executive Director, CPRS
Tel. : 416-239-7034
kdalton@cprs.ca (CPRS)

March 24, 2010

CPRS welcomes nine new members and one honorary member appointed to College of Fellows

TORONTO, ON - The College of Fellows of the Canadian Public Relations Society announces that nine new members have been admitted. They are:

Al Czarnecki, APR (Toronto)
Grace Diffey, APR (Hamilton)
Mark Hunter LaVigne, APR (Aurora)
Tony Iavarone, APR (Brantford)
Sandy Manners, APR (Hamilton)
Daniel Tisch, APR (Toronto)
Bruce Stock, APR (Brantford)
Geraldine Vance, APR (Vancouver)
Kim West, APR (Halifax)

They were appointed on the recommendation of College’s Selection Committee.

In welcoming the new members, College of Fellows Presiding Officer Bart Mindszenthy APR, FCPRS said: “We are delighted to welcome nine new Fellows into a College that truly demands its members have exemplary professional qualities and have made truly meaningful contributions to the practice and body of knowledge in public relations.”

To qualify for Fellowship status, members must have been public relations practitioners for 20 years, CPRS members for 10 years and must have obtained Accredited Public Relations (APR) practitioner certification. They must also be recognized as having brought a significant contribution to the practice of public relations and to the Canadian Public Relations Society.

In addition, Carl Radimer APR (Winnipeg) was appointed as Honorary Fellow.

There are currently 73 members in the College of Fellows, including this year’s appointments, and 23 Honorary Fellows.

For more information, please contact:
Karen Dalton APR, CAE, Executive Director
Canadian Public Relations Society
4195 Dundas St. West, Suite 346
Toronto, ON M8X 1Y4
Tel:416-239-7034 or kdalton@cprs.ca

March 22, 2010

CPRS announces newly Accredited Public Relations Professionals

Toronto, ON - The Canadian Public Relations Society Inc. (CPRS) is pleased to announce that 17 public relations professionals from across Canada successfully completed the requirements for becoming accredited Members of CPRS in 2009. This brings the total number of accredited Members to 476, representing 28% of the CPRS Membership.

The APR is the highest global professional standard of excellence in public relations. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

Public relations professionals who received their APR in 2009 are:

Jim Armour APR - Ottawa, ON
Natalie Bovair APR - Toronto, ON
Sylvie Castonguay APR - Montréal, QC
Graham Currie APR - Victoria, BC
Mark Dottori APR - Stouffville, ON
Brenda Jones APR - Burnaby, BC
Julie Lepsetz APR - Montréal, QC
Melissa Macdonald APR - St. Catharines, ON
Kimberly Mason APR - Vancouver, BC
Jeff Meerman APR - Vancouver, BC
Holli Moncrieff APR - Winnipeg, MB
Elizabeth Netto APR - Oakville, ON
Lindsay Peterson APR - Toronto, ON
Alyson Queen APR - Halifax, NS
Jeffrey Rohrer APR - Toronto, ON
Carolyn Van der Veen APR - Saint John, NB
Andrew Wagar APR - Toronto, ON

To become accredited and earn the Accredited Public Relations (APR) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To even qualify to take the CPRS accreditation examination, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in the field of public relations.

The Canadian Public Relations Society (CPRS) is the only Canadian professional association representing almost 1,800 public relations practitioners in 16 Member Societies across Canada who commit to following a Code of Professional Standards. The Society offers a program of professional accreditation in public relations (APR), professional development and education programs affiliated with various colleges and universities, a job registry, networking opportunities, annual National Conference, a directory of all Members and a forum for information sharing.

For more information contact Karen Dalton APR, CAE, Executive Director, CPRS at 416-239-7034 or kdalton@cprs.ca.