CPRS honours the “best of the best” at National Awards Gala
Vancouver, BC, June 09, 2009 - The National Canadian Public Relations Society (CPRS) celebrated and recognized outstanding work among its peers at the Annual National Conference Gala dinner on June 09 at the Westin Bayshore in Vancouver.
CPRS presented a total of 45 awards this year: 37 Awards of Excellence, 2 Special Awards and 6 Major Awards.
The Awards of Excellence recognize outstanding achievement in a comprehensive public relations project or program. Judging was performed by an expert panel of leading public relations practitioners. The Major Awards are judged by the Awards Committee Presiding Officers in consultation with the National President.
This year’s generous sponsors were CNW Group, MARKETWIRE, FPinfomart,ca, NATIONAL, Leger Marketing, News Canada, Cision.
About CPRS
The Canadian Public Relations Society is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of 16 Member Societies based in major cities or organized province-wide. Website: www.cprs.ca.
Awards of Excellence
Communications Management:
GOLD
Henry Stevens APR, NATIONAL Public Relations: “Toughnecks.” (Calgary)
SILVER
Greg Power, Cossette Communication Inc./Optimum PR.: “Metro Ontario Inc. Banner Conversion.” (Toronto)
Marketing Communications:
GOLD
Carol Panasiuk APR, Cohn & Wolfe: “Crock-On: Revitalizing the Crock-Pot brand.” (Toronto)
SILVER
Sharon Stevens APR, FCPRS, Communication Solutions Inc.: “’It’s Better Here’ Physician Recruitment Campaign.” (Kamloops)
BRONZE
Marion MacKenzie APR, GCI Group: “3M Command “Save the Walls” University Campus Tour.” (Toronto)
Community Relations:
GOLD
Olivia S. Yu, Environics Communications Inc.: “Canada’s Top Teen Philanthropist.” (Toronto)
BRONZE
Denise Carpenter APR, EPCOR Utilities Inc.: “Bissell Centre Work Boot Program.” (Edmonton)
Advocacy and Social Marketing:
SILVER
Carleen Carroll APR, Regional Municipality of Halton: “More Blue and Green for a
Better Planet.” (Oakville)
BRONZE
Lisa Kimmel, Edelman Public Relations: “FilterForGood: A mutual social responsibility initiative.” (Toronto)
BRONZE
Jeffrey C. Martin APR, FCPRS, c/o Pier 8 Group: “Think and Drive – Niagara Region Road Safety Awareness Campaign.”(Burlington)
Media Relations:
Campaign – conducted by an agency for a client
GOLD
Bruce MacLellan APR, FCPRS, Environics Communications Inc..: “Pronamel 2008: Be Acid Aware!” (Toronto)
SILVER
Alison George, Argyle Communications: “Recipe for Success: Edible Holiday Gifts from the Peanut Bureau of Canada.” (Toronto)
BRONZE
Pat McNamara APR, FCPRS, APEX Public Relations: “Nintendo Wii Fit Media ‘Wiilations’.” (Toronto) Campaign – conducted by a private sector corporation
SILVER
Thelma Hatzis, Toronto Hydro-Electric System Ltd: “Take a Load off Toronto.” (Toronto)
Issues/Crisis Management:
BRONZE
Thelma Hatzis, Toronto Hydro-Electric System Ltd: “Keep Cool.” (Toronto)
SILVER
Thelma Hatzis, Toronto Hydro-Electric System Ltd: “Take a Load off Toronto.” (Toronto)
Government Relations:
GOLD
Nadia Hinds APR, MT&L Public Relations Ltd.: “Building Community Support for Nova Scotia’s Largest Wind Energy Project.” (Halifax)
SILVER
Nicole Pelletier ARP, Fédération des médecins spécialistes du Québec: “Pour un meilleur CHUM.” (Montréal)
BRONZE
Nicole Pelletier ARP, Fédération des médecins spécialistes du Québec: “Dénonciation du projet de loi C-484.” (Montréal)
Internal Communications:
GOLD
Heather Pullen APR, Hamilton Health Sciences: “Improving Patient Care Through Accreditation: Quality to the Core.” (Hamilton)
SILVER
Grant Bastedo APR, Information Services Corporation: “Safe to Say Employee Communication Strategy.” (Regina)
BRONZE
Josette Martel ARP and Annie Dallaire, Héma-Québec: “L’éthique … au quotidien!” (Saint-Laurent)
BRONZE
Michelle Wright, Conserve Nova Scotia: “Rethink – greener choices at work.” (Halifax)
Special Events:
GOLD
Thelma Hatzis, Toronto Hydro-Electric System Ltd: “Take a Load off Toronto.” (Toronto)
SILVER
Bruce MacLellan APR, FCPRS, Environics Communications Inc.: “The passion behind pawsway: Launching Canada’s First Pet Discovery Centre.” (Toronto)
BRONZE
Pierre Tessier, OPTIMUM relations publiques: “Inauguration de l’usine pilote de traitement des brasques usées de Rio Tinto Alcan.” (Montréal)
Audio-Visual Projects:
SILVER
Karen White, Conserve Nova Scotia.: “Home Energy Upgrades: How-To Video.” (Halifax)
Print Projects:
GOLD
Patricia Webb, Translink – Greater Vancouver Transportation: “Transport 2040.” (Burnaby)
SILVER
Annie Dallaire and Josette Martel APR, Héma-Québec: “ Les Mots d’Héma … quand le journal interne devient participatif!” (Saint-Laurent)
BRONZE
Janet Harvey, Alberta Heritage: “Redesigning AHFMR’s Research News.” (Edmonton)
Electronic & Interactive:
GOLD
Tracey Bochner APR, Paradigm Public Relations Inc.: “A savvy way to talk about travel insurance: the creation of Savvy Traveller.ca.” (Toronto)
SILVER
Jim Kingdon, Changemakers Marketing Communications: “Spot the hazard interactive website.” (Winnipeg)
BRONZE
Sophie Lussier, Transat: “Mundo, l’intranet de Transat A.T. inc.” (Montréal)
Social Media:
GOLD
Diane Bégin, NAIT: “ Microblogging a celebrity chef media blitz.” (Edmonton)
SILVER
Rebecca Eras, Brookline Public Relations, Inc.: “Servus – ‘Young & Free’.” (Calgary)
Writing:
GOLD
Pat McNamara APR, FCPRS, APEX Public Relations: “Address to the Calgary Chamber of Commerce.” (Toronto)
SILVER
Carleen Carroll APR, Regional Municipality of Halton: “Trust: Positioning Halton Region as a trustworthy brand.” (Oakville)
SPECIAL AWARDS
Don Rennie Memorial Award for Excellence in Government Public Relations
Building Communities Together – Shelly Burich of Cariboo Regional District (Williams Lake) and Matt Wood of City of Quesnel (Quesnel)
CPRS/ CNW Student Award of Excellence
Steve St. Louis – Red River College (Winnipeg)
MAJOR AWARDS
CPRS Award of Attainment
William (Bill) Carney (Regina)
Philip A. Novikoff Memorial Award Edsel Bonnell C.M., APR, FCPRS(H) L.M (St John’s)
CPRS Shield of Public Service
Bart Mindszenthy APR, FCPRS L.M (Toronto)
CPRS Lamp of Service
Sean Kelly APR, FCPRS , Karen McCarthy, Edsel Bonnell C.M., APR, FCPRS(H) L.M, Richard Sparkes APR, FCPRS (St John’s), Sarah K. Jones APR, FCPRS (Ajax)
CPRS Lectern Award
CPRS Calgary
Membership Achievement Award
Up to 75 Members – CPRS Regina
Over 75 Members – CPRS Calgary
For further information, please contact the CPRS National Office
Tel: 416-239-7034
Fax: 416-239-1076
admin@cprs.ca