News


April 11, 2014

Nominees standing for election to the National Board of Directors

On March 15 in accordance with the new CPRS Bylaws approved at last year's Annual General Meeting (AGM), the CPRS Board of Directors, with recommendations from the nominating committee, appointed Sean Kelly APR, FCPRS as national president of the Society and Renee McCloskey, APR as vice-president and treasurer. These appointments will be effective following the AGM on May 25, 2014.

The nominating committee has reviewed the candidate nomination forms submitted by Members to stand for election to the Board of Directors. Nine (9) CPRS National Members have been nominated to fill four (4) Director positions on the National Board.

An election to choose the four Directors will be conducted at the CPRS AGM being held in Banff, Alberta on May 25, 2014. The newly elected Directors will join the Board to serve three-year terms. Four Directors will serve their remaining one-year term and four will serve their remaining two-year term.

The nominees are:

  • Colin Babiuk APR, FCPRS (Edmonton)
  • Kim Blanchette, APR (Calgary)
  • Adam Grossman (Vancouver)
  • Sarah Milner, APR (Victoria)
  • Angela Murray (Halifax)
  • Rashpal Rai, APR (Vancouver)
  • Sandra Thornton APR, FCPRS (Edmonton)
  • Natalie Tomczak (Regina)
  • Kim West APR, FCPRS, ICD.D. (Halifax)
Biographies of the nominees, in alphabetical order, are available on the CPRS website at:
cprs.ca/board/nominees.aspx.

An election ballot will be sent by email to all voting Members at least thirty (30) days prior to the AGM


April 2, 2014

NEWS RELEASE

Natalie Brodych wins 2014 Calgary Legacy Scholarship

Natalie Brodych, Mount Royal University, is the third winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship is awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.

The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two-page essay on a specified topic. The 2014 topic focused on the value of words to the contemporary communicator.

"Education, training and career development are cornerstones of the Canadian Public Relations Society. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession," said Janice Robertson, President of CPRS Calgary.

Brodych addressed words used in a variety of communications media and pointed out that the modern communicator must be brief and to the point, but this does not devalue words. It makes them even more powerful.

"Natalie is an engaged, determined, high achiever who embodies that wonderful combination of independent thinking while demonstrating initiative as a team member,” said Jane Stoneman McNicol, Chair, Public Relations Program at Mount Royal University. "She brings a true strategic approach to every endeavor."

Brodych has been a recipient of the President's Scholarship at Mount Royal and is currently a President's Honour Roll student. In addition to her course work, she has been a marketing intern with Purdys Chocolatier and Tourism Calgary. In 2013, she also served as web designer for Egress Psychological Resources. Volunteer activities have included serving as production assistant for Corkscrew Media for the CITYTV 2013 New Year's broadcast, and Pavillion Co-ordinator for the Spanish Pavillion at Globalfest, where she looked after both visitors and performers.

The Canadian Public Relations Society is a national public relations membership organization with 16 member societies in major cities organized province-wide. It establishes and encourages high levels of professional standards, ethics and studies in public relations.

The Calgary Legacy Scholarship funds and competition are managed by the Communications + Public Relations Foundation on behalf of CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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Link to CNW news release


March 6, 2014

NEWS RELEASE

Col. Chris Hadfield Presented with the 2014
Canadian Public Relations Society (CPRS) President's Award

CALGARY - Canadian Astronaut, bestselling author and social media sensation, Col. Chris Hadfield, is the recipient of the 2014 CPRS President's Award for Outstanding Public Relations and Communications Management. The prestigious public relations honour is awarded to an individual who demonstrates outstanding leadership through communications. Col. Hadfield was presented with the award in Calgary on March 5 by CPRS National President, Richard Truscott, APR.

"I'm thrilled to present Col. Hadfield with the President's Award on behalf of the CPRS Board of Directors. Chris was the face of not only the Canadian space program, but of the world's collaborative mission while he commanded the International Space Station," said Truscott. "Through his remarkable, unique and personal approach, Chris was able to communicate with the people of the world, inspire the next generation of astronauts and scientists, and engage everyone in the conversation about space and Earth."

During his time as the Commander of the International Space Station (ISS), Col. Hadfield captivated the world through the use of his multimedia-rich social media presence. Stunning photographs, viral videos and live feeds with classrooms full of wide-eyed students helped remind global citizens about the world in which they live. The profile of the Canadian Space Agency (CSA) and space exploration overall was raised through the communications efforts of Col. Hadfield.

"I am both honoured and delighted to receive the CPRS President's Award," said Col. Hadfield. "The credit goes to the team at the Canadian Space Agency who worked creatively and tirelessly for over 2 years in preparation and support of C2, Canada's mission to command the International Space Station. The impact on Canada, especially on Canadian youth, as well as the rest of the world, was heart-warming for us all to see — the direct result of good people doing hard work."

CPRS National is delighted to have members of the Canadian Space Agency's Montreal-based communications team deliver a keynote address at the upcoming Canadian Public Relations Conference in Banff, May 25-27, 2014.

"I look forward to hearing from the CSA team first-hand how this creative project was planned and executed," added Truscott.

 

This is the fifth time that the CPRS President's Award for Outstanding Public Relations and Communications Management has been awarded to an individual. Past recipients of the award include: retired General Rick Hillier, Canadian Forces; Kellie Garrett, Senior VP, Strategy, Knowledge & Reputation, Farm Credit Canada; Rick Hansen, Chief Executive Officer, The Rick Hansen Foundation; Clara Hughes, Olympian, humanitarian, motivational speaker.

 

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


March 5, 2014

NEWS RELEASE

CPRS Announces Newly Accredited Public Relations Professionals

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to introduce Canada's newest accredited public relations professionals. Fourteen CPRS members from across Canada successfully completed the requirements for becoming accredited members of the Society in 2013. The newly accredited professionals will be recognized in front of industry peers on the first day of the annual Canadian Public Relations Conference in Banff, AB, May 25-27, 2014.

To become accredited and earn the Accredited Public Relations (APR®) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations and communications management.

"Earning an APR designation is a noteworthy professional achievement," said Nancy Hutton, APR, Presiding Officer of the CPRS National Council on Accreditation. "It demonstrates that the individual is an experienced and knowledgeable public relations practitioner who has met the highest standards within the profession. The accreditation process is both a professional and personal challenge that provides members with an opportunity to display professional excellence and a standard of knowledge. I congratulate all newly accredited members on this accomplishment!"

The APR, the highest global professional standard of excellence in public relations is celebrating 50 years of the credential recognizing professional excellence. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

CPRS Members who received their APR in 2013 are:
 
 
Shelly Burich, APR
Cariboo Regional District
(Williams Lake, BC)
Member of CPRS Northern Lights

Peggy Kulmala, MBA, APR
MJK Communications
(Victoria, BC)
Member of CPRS Vancouver Island

Marlène Casciaro, ARP
Communications Consultant
(Montréal, QC)
Member of SQPRP
  Sarah Milner, MBA, APR
Silanis Technology
(Victoria, BC)
Member of CPRS Vancouver Island
 
Tim Conrad, APR
Aquatera Utilities Inc.
(Grande Prairie, AB)
Member of CPRS Edmonton
  Andrea Montgomery, APR,
Regional Municipality of Halton
(Burlington, ON)
Member of CPRS Hamilton
 
Jenn Goodwin, APR
Providence Care
(Kingston, ON)
Member of CPRS Ottawa-Gatineau
  Tom Ormsby, APR
De Beers Canada Inc.
(Toronto, ON)
Member of CPRS Toronto

Robert Gray, APR
Alliance Pipeline
(Calgary, AB)
Member of CPRS Calgary
  Rashpal Rai, APR
Envirotest Canada
(Burnaby, BC)
Member of CPRS Vancouver
     
Michelle Harris, APR
City of Victoria
(Victoria, BC)
Member of CPRS Vancouver Island
  Jodie M. Sales, APR
RBC Royal Bank
(Milton, ON)
Member of CPRS Hamilton
     
David Hultin, APR
CancerCare Manitoba
(Winnipeg, MB)
Member of CPRS Manitoba

  Christie Smith, APR
City of Vancouver
(Vancouver, BC)
Member of CPRS Vancouver
 
About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 

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Link to CNW news release


March 4, 2014

NEWS RELEASE

Canadian Public Relations Society Expert Centre
Provides a Better Way to Showcase Communications Executives

The largest association of PR professionals in Canada aims to increase engagement with media and conference organizers through the launch of its new online Expert Centre.
 
TORONTO - Event professionals and reporters searching for top communications experts in Canada to be speakers or to contribute comments on current events now have quick online access to a new expert centre launched by the Canadian Public Relations Society (CPRS).

The Canadian Public Relations Society Expert Centre currently provides users an entrée to many of its experts who are members of the CPRS College of Fellows. This online site will feature detailed profiles of select experts searchable across a range of information categories such as key topics, industry experience, and multimedia assets.

"Public relations experts make a positive contribution to the profession, our employers and to the communities we serve," said Karen Dalton APR, CAE, Executive Director of the Canadian Public Relations Society. "Our Expert Centre will enable the CPRS to better connect these professionals to a range of audiences to more effectively advocate for the profession and our professional APR designation.

As a comprehensive online resource, the CPRS Expert Centre will provide event organizers and corporate organizations with access to notable educators, researchers, authors and executives in Public Relations and Communications Management.  The site will be expanded to include additional members of CPRS throughout 2014.

CPRS has partnered with ExpertFile to provide software that provides members with the unique ability to maintain engaging expert profiles which will be published dynamically to the association website. "ExpertFile is a very robust platform for organizations looking to better promote their thought leaders," said Dalton.

"We're pleased to have this opportunity to help the CPRS create a more discoverable and engaging online presence for their members across the country," said Peter Evans, CEO of ExpertFile.

For more information, visit the Canadian Public Relations Society Expert Centre on ExpertFile.

About CPRS

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 
About ExpertFile
ExpertFile is the world's first expert marketing platform built for organizations. With publishing, search optimization (SEO), lead generation and analytics features, coupled with a unique online marketplace, ExpertFile helps experts connect to business prospects, media and conferences. Clients include market leaders such as Cleveland Clinic, Perseus Books Group, Canadian Corporate Counsel Association, Lillibridge Healthcare, and Constant Contact.

 

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Link to CNW news release


Dec. 17, 2013

NEWS RELEASE

Five Public Relations Professionals to be Inducted into CPRS College of Fellows

TORONTO - The Canadian Public Relations Society (CPRS) welcomes five seasoned communications professionals to the Society's College of Fellows. The newly appointed Fellows will be honoured for their professional achievement at the annual College of Fellows Luncheon during the upcoming Canadian Public Relations Conference, ASCEND 2014, May 25-27 in Banff, AB. The 2014 Fellows are:

  • Jane Allison APR, FCPRS - Hamilton, ON
  • Eric Bergman APR, ABC, MC, FCPRS - Toronto, ON
  • Jamie Leong-Huxley MBA, APR, FCPRS, CAAP - Calgary, AB
  • Kathy Malley APR, FCPRS - Moncton, N.B.
  • Carla Shore APR, FCPRS - Vancouver, B.C.

"It gives me great pleasure, on behalf of the CPRS community, to welcome the five newest Fellows to the CPRS College of Fellows," said Richard Truscott, APR, National President, CPRS. "This year's inductees have joined a growing number of distinguished professionals in the Canadian public relations and communications industry. I congratulate each Fellow on this professional accomplishment."

Since 2000, the College of Fellows has recognized CPRS members who are proven leaders in their communities and the public relations and communications profession. There are currently 92 members in the College of Fellows, including this year's inductees, and 20 Honorary Fellows.

"The members appointed this year exemplify the highest standards of the profession, which we ask of all Fellows. They have demonstrated a strong commitment to the profession as well as to the Canadian Public Relations Society," added Derrick Pieters APR, FCPRS, LM, Presiding Officer, CPRS College of Fellows. "I look forward to personally congratulating each new Fellow at the formal induction ceremony during the College of Fellows Luncheon this May."

In order to attain Fellowship status with CPRS, a public relations professional must be a member with the Society for at least 10 years, have a minimum of 20 years of experience within the profession, and be accredited in public relations (APR). Successful College of Fellows candidates must clearly demonstrate a significant contribution to the public relations profession or to the CPRS community.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 

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Link to CNW news release


July 19, 2013

NEWS RELEASE

Three Canadian post-secondary programs recognized by
CPRS for excellence in public relations education

TORONTO - The pathway to success in the public relations profession starts with education. And now three additional programs at two Canadian post-secondary institutions have the Canadian Public Relations Society's (CPRS) "Seal of Recognition" to prove it. During the Canadian Public Relations Conference, the Society's National Council on Education announced that Kwantlen Polytechnic University (KPU) in Richmond, B.C. and McMaster University in Hamilton, Ontario are the two latest Canadian institutes to receive official recognition from CPRS for the public relations programs they offer.

"Being recognized for our diploma program is another step forward in educating tomorrow's PR practitioners," said Ange Frymire, APR, FCPRS, and acting public relations co-ordinator, who was presented with KPU's award at the CPRS National Conference held in Ottawa June 9-11, 2013. "Our graduates have achieved outstanding successes in the workplaces that began in the halls of KPU."

The process is outlined in Pathways to the Profession™, a comprehensive document outlining how colleges and universities can demonstrate alignment of their courses and experiential learning to the values, knowledge and skills necessary for communications practitioners. Twenty-five per cent of English universities offering eligible public relations and communications management programs now have recognized programs under the Pathways to the Profession™ framework.

McMaster University's Honours Bachelor of Professional Communication (BPC) and Master of Communications Management (MCM) programs were both recognized by CPRS. "Having our two programs recognized by CPRS through the Pathways program was an important step toward achieving credibility for our students. Recognition means that employers can be confident that our students are being educated to the highest academic and professional standards. Pathways recognition means that employers can be confident that our graduates are market-ready upon graduation," said Alex Sevigny, APR, PhD, associate professor, McMaster University.

KPU and McMaster join Mount Saint Vincent University (Halifax), Conestoga College (Kitchener) and the University of Victoria (Victoria), as the only post-secondary public relations programs in the country officially recognized by the Canadian Public Relations Society.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 25, 2013

NEWS RELEASE

 

Sheffield awarded Lamp of Service for commitment to Canadian Public Relations Society

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) named Barbara Sheffield APR, FCPRS LM, Vice-President, PR/Media Connection, the winner of the 2013 CPRS Lamp of Service. Sheffield was recognized for her dedicated service to CPRS and the public relations profession over some 40 years. She was presented with a framed certificate following the Diana and Charles Tisdall Lecture on June 10 in Gatineau, QC.

"My thanks to those I have worked with over the years for this wonderful recognition. I have always said that it is one thing to hold a membership in an organization and quite another to be a member. Contribution of time and talent should be on every member's agenda and I encourage all members to become engaged in demonstrating professionalism to advance the profession," said Sheffield.

Sheffield has been actively involved with the Society ever since she became a member in 1975. She has served on numerous committees and councils at the local Society (Toronto) level as well as the national level, such as Presiding Officer of the National Education Committee and National Council on Accreditation as well as serving as CPRS National President — the first woman to hold this position — in 1990-91. In addition, she was responsible for establishing a task force that resulted in the creation of the CPRS College of Fellows. In 2002 she was awarded the prestigious CPRS Philip A. Novikoff Memorial Award. Today Sheffield can be found serving the Communications + Public Relations Foundation as executive director, a position she's held since 2010.

"When Barbara Sheffield puts her mind to achieving, changing or starting something, chances are very good that she'll succeed," said Bart Mindszenthy APR, FCPRS LM, past presiding officer, CPRS College of Fellows. "I cannot think of any other CPRS member who has been committed to advancing the profession and has kept this topic front and centre for public relations practitioners."

The CPRS Lamp of Service is awarded to a CPRS member whose personal activities and/or leadership and dedication have resulted in the advancement of the Society. It was one of several noteworthy CPRS awards presented this year. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 24, 2013

NEWS RELEASE

 

Amanda Molloy Named 2013 CPRS/CNW Group Student Award of Excellence Winner

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) and CNW Group proudly name Amanda Molloy as the 2013 CPRS/CNW Group Student Award of Excellence winner. Molloy was recognized during the 2013 CPRS National Awards Gala on June 11 in Gatineau, QC. Molloy was not in attendance but did address the crowd of 200 with her acceptance speech via video.

"It's such an honour to receive this award," said Molloy. "I'm so happy to be receiving it. I just wanted to send a big thank you to the Canadian Public Relations Society, CNW Group and my mentors and professors at Memorial University and the University of Victoria."

A driven individual, Molloy has demonstrated a strong commitment to her career by completing her last semester at Memorial University while also completing a distance learning public relations course through the University of Victoria, all while working a part-time job to help fund her studies.

"Ms. Molloy has unfailingly shown that she not only has a clear understanding of the application of the principles of public relations theory in class, but in its application outside of the classroom as well," wrote Erwin Warkentin, PhD, associate professor, communications studies, Memorial University and Molloy's nominator for the award. "She has done this through the volunteer work with the Communications Society at Memorial and as student chair of CPRS Newfoundland and Labrador."

Established jointly by CPRS and CNW Group, the award recognizes student excellence in the public relations (PR) field. Program co-ordinators or instructors from public relations programs across Canada nominate candidates by submitting a 300-500 word summary about the nominee. Eligible students had to be currently enrolled in their final year (or equivalent) of a recognized, full-time PR program, instructed in a Canadian post-secondary institution. Students must have been studying at an undergraduate, diploma or certificate level. Winners receive a certificate and $1,000 cash award from CNW Group. CPRS will provide Molloy with a complimentary Affiliate Membership. The Affiliate Membership is a new category designed specifically for new practitioners entering the profession following the completion of post-secondary public relations studies.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 20, 2013

NEWS RELEASE

 

The Canadian Public Relations Society honours Daniel Tisch and Jean Valin with the 2013 Award of Attainment

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) recognized Daniel Tisch APR, FCPRS and Jean Valin APR, FCPRS LM with the 2013 CPRS Award of Attainment during the 2013 CPRS National Awards Gala on June 11. Tisch and Valin were acknowledged for outstanding achievement and service in the public relations industry including their work with the Global Alliance for Public Relations and Communications Management and its Melbourne Mandate.

"Winning this award for a co-creation involving more than one thousand public relations professionals from around the world is a great honour. The Melbourne Mandate was a terrific opportunity to create a powerful global advocacy platform. Working with Dan Tisch on this was a privilege; we make a great team together," said Valin.

The CPRS Award of Attainment is presented to CPRS members whose personal activities and leadership have gone beyond the call of duty. The work conducted must also have contributed to the status and acceptance of the public relations function as a whole.

"It's been a privilege to lead the Global Alliance for the last two years, and to join professionals and academics from around the world in building a global consensus on the value of communication to organizations - and to society," said Tisch, President of Argyle Communications and Chair of the Global Alliance for Public Relations and Communication Management. "Thinking of our professional journey calls to mind an African proverb: if you want to go fast, go alone; if you want to go far, go together."

The two worked together to produce a new mandate statement with regards to the role and value of public relations within communicative organizations, and in society at large. This work was done through a transparent process which involved extensive research and consultation. The Melbourne Mandate earned the approval of delegates after an open session during the World Public Relations Forum in November 2012.

The Award of Attainment was one of several noteworthy awards presented at this year's gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers. Daniel Tisch and his team at Argyle Communications also received the CPRS Don Rennie Memorial Award for excellence in government communications.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 20, 2013

NEWS RELEASE

 

Malley receives CPRS Outstanding Achievement Award

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) honoured Kathy Malley, APR, Vice-President, Malley Industries Inc., with the 2013 Outstanding Achievement Award. Malley was recognized for her advocacy and commitment to the Society's professional Accreditation program. Her efforts resulted in the betterment of CPRS and the enhancement of its image in the eyes of other Canadians in the profession. She received a framed certificate and was acknowledged amongst her peers at the CPRS 2013 National Awards Gala on June 11 in Gatineau, QC.

"Having been in the public relations industry for decades and a member of CPRS for almost 30 years, I am rarely at a loss for words but I was on the evening of the 2013 CPRS National Awards," said Malley. "I had no idea that I was being acknowledged in such a significant manner and was deeply humbled and moved to receive the Outstanding Achievement Award. I sincerely wish to thank my colleagues for acknowledging my work and dedication. I will always treasure this honour."

Malley has made advocating for the Society's professional designation, Accredited in Public Relations (APR), her personal and professional mission for many years. She has served the accreditation process through a number of roles, including accreditation chair for New Brunswick, exam grader, exam invigilator, exam development contributor, member of the National Council on Accreditation, and more recently as Accreditation Chief Examiner.

"Kathy's contribution to the professional standards of public relations in Canada is significant. As a result of her efforts — her leadership role as Chief Examiner, her individual contributions as mentor and coach, and collaboration with staff and other members of the Accreditation Council — CPRS has an accreditation program that is second to none in North America," said Sarah K. Jones APR, FCPRS and Barbara Sheffield APR, FCPRS LM, Malley's nominators, in a joint statement.

The Outstanding Achievement Award recognizes the long-term dedication of a CPRS member and pays tribute to a single, but nonetheless significant effort. It was one of six Major Awards presented at this year's awards gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 19, 2013

NEWS RELEASE

 

Pieters honoured as 2013 CPRS Philip A. Novikoff Memorial Award recipient

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) named Derrick Pieters APR, FCPRS LM, Director of Communications, Prairie Region, Department of Justice Canada, as the recipient of the 2013 Philip A. Novikoff Memorial Award. Pieters was recognized for superior and outstanding service over time as a public relations professional. He received a certificate and cash award amongst his peers at the CPRS 2013 National Awards Gala on June 11 in Gatineau, QC.

"I see this award not only as a testimony to my achievements, but as an acknowledgement that I have been able to function according to the code of ethics and professional standards of the Canadian Public Relations Society - something that is the responsibility of all its members," said Pieters during his acceptance speech at the gala.

Established in 1989 in memory of the longtime CPRS member, the late Philip A. Novikoff, the award is given to an accredited CPRS member who has furthered the standing of the public relations profession in Canada. The recipient contributes to the enhancement of CPRS and the betterment of the community.

"His polished personal behaviour, sense of decorum, linguistic mastery and articulateness have made him an excellent ambassador for the profession and a source of inspiration for all PR practitioners in Canada," said Daniel Granger APR, FCPRS, president of ACJ Communication and one of Pieters' nominators. "With remarkable skill, he combines the refinement of a diplomat with the leadership qualities and conviction of a man of action."

Pieters has almost 50 years of experience in the industry gained through the variety of roles he held over the course of his career. He has been a member of CPRS since the mid-'70s and has been actively involved with the Society at both the national and local levels, including his current role as Presiding Officer of the CPRS College of Fellows.

The Philip A. Novikoff Memorial Award was one of six Major Awards presented this year. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 19, 2013

NEWS RELEASE

 

Argyle Communications named CPRS Don Rennie Memorial Award winner

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) named Argyle Communications as the recipient of the 2013 Don Rennie Memorial Award. Argyle's president, Daniel Tisch APR, FCPRS, accepted a framed certificate and cash award on behalf of the award-winning agency during the CPRS National Awards Gala in Gatineau, QC on June 11.

Argyle Communications was recognized for its communications strategy developed for the Ontario Ministry of Training, Colleges & Universities. This strategy, through the use of an innovative approach, helped engage students in a discussion about Ontario tuition.

"Argyle Communications believes passionately in public relations for the public interest, and that's why it's a great honour to accept Canada's highest award in public sector communication," said Daniel Tisch, APR, FCPRS, President of Argyle Communications.

The Award is presented annually in memory of Don Rennie, a CPRS member who helped change the face of government communications in Canada through his pivotal role in developing and introducing a new communications policy that would span all departments of the Federal Government.

The Don Rennie Memorial Award was one of six Major Awards presented this year. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 19, 2013

NEWS RELEASE

 

Canadian Communicators Shine at 2013 CPRS National Awards Gala

OTTAWA-GATINEAU - The Canadian Public Relations Society (CPRS) recognized excellence at the 2013 CPRS National Awards Gala in Gatineau, QC. CPRS presented a total of 36 Awards of Excellence to the best public relations and communications management teams from across Canada. The 36 awards include 12 gold, 13 silver and 11 bronze.

"We've been told by our members that a valued benefit of CPRS membership is the opportunity for peer recognition," said National Awards Presiding Officer Robyn Quinn, APR, FCPRS. "Each year we receive entries that reflect how much our own public relations roles are evolving and each year we see evidence of how our members deliver strategic and successful public relations projects and campaigns across the country. Our annual awards celebration demonstrates true peer recognition for work well done."

The Awards of Excellence recognize outstanding achievement in a comprehensive public relations project or program. Judging was performed by expert panels of leading public relations practitioners from across the country. The names of the winners were announced in May and recipients were presented with gold, silver and bronze awards at the awards gala on June 11.

"SAIT Polytechnic is very honoured to receive a Gold Award of Excellence from the Canadian Public Relations Society," said Melanie Simmons, public relations specialist, SAIT Polytechnic. SAIT received the gold award in the non-agency media relations category for the official opening of its Trades and Technology Complex in Calgary.

"We saw an increase in Calgarians' awareness of the complex and an increase in public perceptions of SAIT being connected to the community. We're pleased with the success of the launch and grateful to media outlets for telling the SAIT story so effectively," added Simmons.

The 2013 Awards of Excellence winners are:

Gold:

  • Marketing Communications: CASACOM - Montréal, QC
  • Marketing Communications: Massy Forget Langlois relations publiques - Montréal, QC
  • Community Relations: Argyle Communications - Toronto, ON
  • Canadian Advocacy and Social Marketing: Work Zone Safety Alliance with WorkSafeBC - Richmond, BC
  • Media Relations (Agency): GolinHarris Canada - Toronto, ON
  • Media Relations (Non-Agency): SAIT Polytechnic - Calgary, AB
  • Issues/Crisis Management: De Beers Canada - Toronto, ON
  • Government Relations: Town of Okotoks - Okotoks, AB
  • Special Events: Citizen Optimum L.P. - Toronto, ON
  • Multi-Media: Toronto Hydro Corporation - Toronto, ON
  • Print: ATCO Gas - Edmonton, AB
  • Electronic and Social Media: Paradigm Public Relations - Toronto, ON
  • Writing: Paradigm Public Relations - Toronto, ON

Silver:

  • Marketing Communications: Thornley Fallis Communications - Toronto, ON
  • Community Relations: ATCO Gas - Edmonton, AB
  • Canadian Advocacy and Social Marketing: NATIONAL Public Relations Ltd. -Halifax, NS
  • Media Relations (Agency): Argyle Communications - Toronto, ON
  • Media Relations (Non-Agency): BC Emergency Health Services - Victoria, BC
  • Issues/Crisis Management: ACJ Communications and Kennedy Jones & Sweeney Inc. - Ajax/Oakville, ON/Montreal, QC
  • Government Relations: Brown & Cohen - Toronto, ON
  • Internal Communications: McGill University Health Centre (MUHC) - Montréal, QC
  • Special Events: Toronto Port Authority - Toronto, ON
  • Multi-Media: Thornley Fallis Communications - Toronto, ON
  • Print: Toronto Hydro Corporation - Toronto, ON
  • Electronic and Social Media: Edelman Canada - Toronto, ON
  • Writing: Canadian Patient Safety Institute - Edmonton, AB

Bronze:

  • Marketing Communications: Paradigm Public Relations - Toronto, ON
  • Community Relations: Hamilton Health Sciences - Hamilton, ON
  • Canadian Advocacy and Social Marketing: Town of Oakville - Oakville, ON
  • Media Relations (Agency): CASACOM - Montréal, QC
  • Media Relations (Non-Agency): Rogers Media - Toronto, ON
  • Internal Communications: Toronto Hydro Corporation - Toronto, ON
  • Special Events: NATIONAL Public Relations Ltd. - Toronto, ON
  • Multi-Media: Babble On Communications Inc. - Toronto, ON
  • Print: Massy Forget Langlois relations publiques - Montréal, QC
  • Electronic and Social Media: Edelman Canada - Toronto, ON
  • Writing: Fédération des médecins spécialistes du Québec (FMSQ) - Montréal, QC

This year's title sponsor of the awards gala was CNW Group and the opening champagne reception was sponsored by NATIONAL Public Relations.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


June 6, 2013

NEWS RELEASE

 

Saron Fanel: Brock University’s 2013 Lou Cahill Scholarship Winner

TORONTO - Saron Fanel, London, Ontario is the 2013 winner of the Lou Cahill Scholarship in Communications awarded by Brock University, St. Catharines. The Scholarship is awarded to a communications student in the final year of study for academic excellence, community involvement and participation in charitable activities.

The Scholarship was established to honour Lou Cahill, the founder of Enterprise Canada, the country’s longest-operating public relations firm. An icon of the Canadian public relations industry, Lou Cahill died in November 2008 at the age of 94. He held an honorary doctoral degree from Brock.

"We are delighted that Saron has received the Lou Cahill Scholarship in Communications", said Barbara Fox, Enterprise Canada President and Chief Executive Officer. “Lou Cahill would have been proud of her community involvement and commitment to volunteer service."

During her third year of study, she participated in an exchange program at the University of North Carolina at Greensboro, where she was on the Dean's list for outstanding academics.

Fanel has been a volunteer with ROOTS: African Caribbean Society, where, she learned and shared an appreciation for the cultures expressed by African and Caribbean students at Brock by discovering, celebrating and building awareness about their rich heritage. In addition, she volunteered with the Brock University Student Alumni Association building relationships between students and alumni supporting interaction and a successful student transition. She helped with events such as Move in Day, Career Expo, Health Fair and the Touch of Home program to allow students to feel at home and learn more about living at Brock.

"Saron has been an active leader within the St.Catharines community. Through her involvement with Brock University's Students' Union, she showed a dedication and passion that was admired by both staff and fellow students. Her success in both academics and community involvement can be attributed to her consistent ability to go above and beyond," said Karlie Fitzgerald, Marketing Co-Ordinator, Brock University Student Union.

Fanel has also been involved with Free the Children Action Group, Brock Chapter, to work on projects that eliminate child poverty and exploitation and to empower and inspire youth to make positive change in the world. She raised awareness on campus of the issue and was involved in organizing a 5 km run where all proceeds went to a village in Kenya.

The Lou Cahill Scholarship is managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

Applications for the annual Lou Cahill Scholarship in Communications, valued at $1,250 for eligible graduating students from the Department of Communications, Popular Culture and Film at Brock University are available from the University’s Student Awards and Financial Aid Office.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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June 6, 2013

NEWS RELEASE

 

AWARD-WINNING AUTHOR AND PR VETERAN TO ADDRESS NATIONAL COMMUNICATIONS PROFESSIONALS
Terry Fallis will speak with Canadian Public Relations Society members about essential skills of successful professionals

OTTAWA - Despite rapid changes impacting the industry, public-relations professionals will continue to need essential skills to ensure a successful career. This is one of the key messages bestselling Canadian author and veteran public-relations consultant, Terry Fallis, will deliver to the annual gathering of Canada’s public-relations practitioners.

Mr. Fallis, whose book, Best Laid Plans, was named the essential Canadian novel of the decade by CBC Canada Reads, will deliver the annual Diana and Charles Tisdall Lecture in Communications at the Canadian Public Relations Society (CPRS) national conference in Ottawa, June 10, 2013. The theme of his lecture is 25 Years of Storytelling: Perspectives on the short trip from PR to Novels.

The Tisdall lecture is considered a highlight of the CPRS conference. It is presented in partnership with the Communications + Public Relations Foundation. Past speakers represent a who’s who of Canadian communications professionals and business leaders who traditionally share insights and provocative reflections about the value of communications.

In his address, Mr. Fallis will share his perspective on the changing world of public relations, how his PR career helped him break through as a novelist, the future of the PR profession, and his views on what continue to be the bedrock skills of the successful PR professional.

Following a successful career as a political advisor, Mr. Fallis became a respected government affairs and communications consultant with the international PR firm, Hill and Knowlton. In 1995, he co-founded Thornley Fallis where he has counselled corporate and government clients on various fronts including crisis communications, media relations, issues management, and stakeholder relations.

In 2007, he became an author and published his first book Best Laid Plans which won the 2008 Stephen Leacock Medal for Humour. He followed that with two more, High Road, and most recently Up and Down in 2012. In November 2011, CBC-Television announced that Best Laid Plans is in development as a six-part TV miniseries.

Established by the Tisdall family through the Communications + Public Relations Foundation, and in partnership with the Canadian Public Relations Society, the Diana and Charles Tisdall Lecture in Communications aims to demonstrate the societal power and value of public relations and communications thinking.

Charles Tisdall was a recognized leader in public relations in Canada and the United States having established Tisdall Clark in the early 1950s. He died in 2007. During his career, he was named one of the world’s 40 outstanding public-relations professionals by Public Relations News.

The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession. It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest.

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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May 15, 2013

NEWS RELEASE

 

CPRS National Announces 2013 Awards of Excellence Winners

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to announce 26 organizations - each one successful in their bid for one of 37 Awards of Excellence. CPRS National received a record high of 138 submissions in thirteen communication categories. Winners are recognized for outstanding public relations programs. Gold, silver and bronze recipients will be revealed during the National Awards Gala at the Canadian Public Relations Conference in Gatineau, QC on June 11, 2013.

"This year we launched our streamlined online award entry and judging process and we expected to see a jump in the number of entrants but this is very exciting," said Robyn Quinn APR, FCPRS, Presiding Officer of the National Awards. "The CPRS Awards are highly regarded throughout the Canadian public relations community, we wanted to make the experience easier for our members to submit their work for recognition."

The CPRS National Awards of Excellence recognize and celebrate exceptional public relations campaigns, internal and external programs and tactics.

"We have winners from coast to coast and from every imaginable sector," added Quinn. "All areas of public relations are well represented by the 2013 finalists. I look forward to celebrating with all of the winners in Gatineau." The CPRS National Conference and National Awards Gala are generously sponsored by CNW Group, a PR Newswire Company, and the official newswire of the Canadian Public Relations Society.

CPRS National members in good standing are eligible and encouraged to submit entries. Each submission must have been planned, produced and completed within a period of two years, including the evaluation of the project. The communication programs category has seven different sub-categories. The communication projects category has five different sub-categories. An expert panel of volunteer jury co-ordinators and judges from CPRS Societies across Canada evaluated the submissions.

Winners for the 2013 Awards of Excellence include:

  • ACJ Communications and Kennedy Jones & Sweeney Inc. - Ajax/Oakville, ON/Montreal, QC
  • Argyle Communications - Toronto, ON
  • ATCO Gas - Edmonton, AB
  • Babble On Communications Inc. - Toronto, ON
  • BC Emergency Health Services - Victoria, BC
  • Brown & Cohen - Toronto, ON
  • Canadian Patient Safety Institute - Edmonton, AB
  • CASACOM - Montréal, QC
  • Citizen Optimum L.P. - Toronto, ON
  • De Beers Canada - Toronto, ON
  • Edelman Canada - Toronto, ON
  • Fédération des médecins spécialistes du Québec (FMSQ) - Montréal, QC
  • GolinHarris Canada - Toronto, ON
  • Hamilton Health Sciences - Hamilton, ON
  • Massy Forget Langlois relations publiques - Montréal, QC
  • McGill University Health Centre (MUHC)
  • - Montréal, QC
  • NATIONAL Public Relations Ltd. - Toronto, ON/Halifax, NS
  • Paradigm Public Relations - Toronto, ON
  • Rogers Media - Toronto, ON
  • SAIT Polytechnic - Calgary, AB
  • Thornley Fallis Communications - Toronto, ON
  • Toronto Hydro Corporation - Toronto, ON
  • Toronto Port Authority - Toronto, ON
  • Town of Oakville - Oakville, ON
  • Town of Okotoks - Okotoks, AB
  • Work Zone Safety Alliance with WorkSafeBC - Richmond, BC

View the 2013 winners per category here. For more information on award winners, the awards program or to arrange an interview, please contact the National Office.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


April 4, 2013

NEWS RELEASE

 

Ryan Ferguson wins 2013 Calgary Legacy Scholarship

TORONTO - Ryan Ferguson, Mount Royal University, is the second winner of the Calgary Legacy Scholarship awarded by the Canadian Public Relations Society (CPRS) Calgary in partnership with the Communications + Public Relations Foundation. This $1,000 scholarship is awarded annually to a second year student studying public relations/communications in a recognized program in one of Mount Royal University, University of Calgary or SAIT.

The winner must demonstrate an overall understanding of public relations and communications, its theoretical and practical elements, including values and principles through submission of a two-page essay on a specified topic. The 2013 topic focused on a two-way symmetrical communication model considered to be the ideal approach for effective and strategic public relations.

Ferguson focused on the benefits of this approach to both parties—those who send and those who receive—pointing out that this model gives the audience more empowerment, creates a sense of community, and develops trust between the organization and its audience. He addressed the use of social media, mass emails, town halls, surveys, forms and advertising campaigns.

"Education, training and career development are cornerstones of our organization. This scholarship is another way that CPRS can support future public relations practitioners as they prepare to enter the profession," said Janice Robertson, President of CPRS Calgary.

In 2012, Ferguson received two honours—he was appointed to the Dean's Honour Role for significant academic achievement and received the Jason Lang Scholarship for exceptional academic achievement, both from Mount Royal University.

In addition to his course work, Ferguson is committed to community where he has taken on a number of projects in Calgary—volunteering with the Stephen Ames Golf tournament and the Spruce Meadows World Equestrian Centre as well as with Shaw Communications and the CUPS, One World Child Development Centre.

"Ryan is a determined and very creative individual", said Janet Hamnett, Assistant Professor, public relations program at Mount Royal University. "His work reflects strategic thinking that will serve him well as he prepares for a career in public relations."

In addition to the scholarship, the winner receives a complimentary membership in CPRS (Calgary) and a complimentary registration for a CPRS (Calgary) event.

The Canadian Public Relations Society is a national public relations membership organization with 16 member societies in major cities organized province-wide. It establishes and encourages high levels of professional standards, ethics and studies in public relations.

The Calgary Legacy Scholarship funds and competition are managed by the Communications + Public Relations Foundation on behalf of CPRS (Calgary). The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Executive Director, Communications + Public Relations Foundation, at foundation@prmediaconnection.com.

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March 8, 2013

NEWS RELEASE

 

CPRS Announces Newly Accredited Public Relations Professionals

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to announce that 21 public relations professionals from across Canada successfully completed the requirements for becoming accredited members of CPRS in 2012. This brings the total number of accredited members to 480, representing 28 per cent of the CPRS Membership.

"Becoming Accredited in Public Relations is a significant milestone in the career of a communications professional. It proves a deep commitment to the profession and is a symbol of leadership within the public relations community," said Nancy Hutton, APR, Presiding Officer of the National Council on Accreditation. "From a personal perspective this process provided a unique opportunity to self-assess and validate my own knowledge and skills as a practitioner. The CPRS Accreditation process was definitely a worthwhile venture for me personally and provided many benefits to my corporation."

The APR is the highest global professional standard of excellence in public relations. Employers and clients hiring public relations practitioners with an APR are getting leaders in public relations that are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

Public relations professionals who received their APR in 2012 are:

  • Kelly Anderson, APR - City of Hamilton (CPRS Hamilton)
  • Naz Araghian, APR - energi PR (CPRS Toronto)
  • Lillian Badzioch, APR - Hamilton Health Sciences (CPRS Hamilton)
  • Mona Bartsoff, APR - FortisAlberta Inc. (CPRS Calgary)
  • Bob Deans, APR - Shalom Village (CPRS Hamilton)
  • Hugo Delorme, APR - NATIONAL Public Relations (SQPRP)
  • Susan Evans, APR - Susan Evans Communications (CPRS Vancouver Island)
  • Barb Floden, APR - City of Vancouver (CPRS Vancouver)
  • Jennifer Fox, APR - Thornley Fallis Communications (CPRS Toronto)
  • Carly Griffin, APR (CPRS Hamilton)
  • Daniel Hurley, APR - Vancouver Island University (CPRS Vancouver Island)
  • Lorne Kletke, APR - Manitoba Lotteries (CPRS Manitoba)
  • Cam McAlpine, APR - PRMedia (CPRS Northern Lights)
  • Andrew Pelletier, APR - Walmart Canada Corp. (CPRS Toronto)
  • Alexandre Sévigny, APR - McMaster University (CPRS Hamilton)
  • Tara Shand, APR - City of Red Deer (CPRS Calgary)
  • Chris Shauf, APR - Creative Fire (Saskatoon, SK)
  • Emma Shea, APR - Communica Public Affairs (CPRS Vancouver)
  • Erica Silver, APR - Sony Music Entertainment Canada Inc. (CPRS Toronto)
  • Brigitte Stock, APR - StockMedia (SQPRP)
  • Roxanne Torbiak, APR - Hamilton Health Sciences (CPRS Hamilton)

To become accredited and earn the Accredited Public Relations (APR) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


February 14, 2013

NEWS RELEASE

 

PR Industry Set To Sharpen Skills Of Young Professionals
Canadian Council Of Public Relations Firms (CCPRF) To Host 3rd Annual Boot Camp on Friday, March 1, 2013

TORONTO - The PR landscape is undergoing unparalleled change, and young professionals need to be on top of their game to lead the way forward.  That's why the Canadian Council of Public Relations Firms (CCPRF), in partnership with the Canadian Public Relations Society (CPRS), is hosting a third annual Boot Camp - a full day of learning, discussion, networking and exciting forward-thinking speakers for agency communicators on Friday, March 1 in Toronto.

"It's important to provide young PR professionals with opportunities to hear from leading experts and expand their minds during a time of change in our industry," said David Gordon, Chair of the CCPRF.  "With an outstanding keynote address and nine professional development sessions, we are giving budding practitioners a rich experience that will inspire them and unlock new ways of thinking."

A highlight of the Boot Camp is keynote speaker, Jeremy Gutsche. Gutsche is founder of the world's leading trend-spotting website, Trendhunter.com, which highlights what's new in the marketing, design and technology fields. With his familiarity in corporate strategy and Web 2.0, he authored the award-winning book, Exploiting Chaos. Gutsche will speak about creating innovative ideas, stimulating creativity and unlocking potential in business during times of change.

Other topics include personal branding, strategic thinking, building relationships and social media. Sessions will be led by the owners/operators of Canada's top PR firms, as well as outside experts, including bloggers and marketers.

The CCPRF Boot Camp is intended for PR agency professionals with three to five years consulting experience, but is open to any PR/communications practitioners interested in sharpening their skill set. There are still a few spaces available. Early Bird Registration ends Friday, Feb. 15.

 

About CCPRF
The Canadian Council of Public Relations Firms, the only trade organization for public relations in Canada, represents close to 25 multinational and independently owned consultancies with the majority of their revenue generated from the business of public relations.  The goal of the Council is to promote the professionalism and development of public relations consulting and provide thought leadership in areas that influence industry growth.  For more information, visit www.ccprf.ca.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations and communications. Members work to maintain the highest standards and share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

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Link to CNW news release


CPRS Remembers David McAsey

David McAsey APR, FCPRS(H) L.M
November 18, 1935 - February 6, 2013

 

David McAsey will be long remembered for his active role in the Canadian Public Relations Society and his community. Two short years after joining the Society in Montreal in 1965, McAsey would become a member of the CPRS National Council. He was also one of the first practitioners to be accredited in public relations after receiving his APR in 1971 — a year after the program was launched.

McAsey relocated to Alberta and held the position of president of CPRS Calgary between 1976 and 1977. He continued his leadership role within CPRS as National President from 1980 to 1981. Over the past decade McAsey was involved with CPRS Accreditation, acting as an exam grader and then serving as a regional examiner until 2011.

His volunteerism extended beyond the CPRS community as several Alberta associations and organizations benefited from his public relations expertise. McAsey also found the time to help the St. Vincent de Paul Society and Calgary Drop-In Centre.

McAsey was an honorary member of the CPRS College of Fellows and a Life Member of the Society. In 2011 he was presented with the CPRS Areté Award of Attainment in Alberta for his four decades of service to the public relations community.

David McAsey—husband, brother, father and grandfather—will be remembered for his selfless dedication to his work and community.