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CNW News Release


An Evening of Excellence – 2016 Winners Announced!

Celebrating the Best of Canadian and International Communications
Photo download information for Award Winners:

Website: www.cpimages.com
Username: CPRS
Password: 20CPRS16


Forty-one Awards of Excellence were presented at the 2016 Awards Gala, An Evening of Excellence, during the final evening of the World Public Relations Forum in Toronto, ON. Gold, silver and bronze award winners were unveiled during the event. The 2016 Major Award recipients were announced over the course of the three-day Forum. CPRS National congratulations all Awards of Excellence winners and CPRS Major Awards recipients for their demonstration of public relations and communications excellence.

“We’re thrilled to accept this prestigious, national award and proud to be recognized along with so many esteemed practitioners and peers,” said Matt Robinson, Associate Director of Communications and Intergovernmental Affairs at Niagara Region. “Public relations played a vital role in achieving the Provincial commitment of daily GO Train service to Niagara, which also would not have been possible without the hard work of everyone on our cross-disciplinary team. This award truly helps to illustrate the value of strategic public relations to the organization.”

2016 CPRS Major Awards

Philip A. Novikoff Award
Daniel Tisch APR, FCPRS

Don Rennie Memorial Award
City of Vaughan

 Social Sciences and Humanities Research Council Award of Excellence

 

Mentor of the Year Diamond Jubilee Award
Terri Smolar (posthumously) 

CPRS Lamp of Service
Richard Truscott MBA, APR
 

Award of Attainment

 
Joan Hollobon Award

 

2016 CPRS/CNW Public Relations Student Award of Excellence

 
 
2016 CPRS Awards of Excellence
 

Canadian Marketing Communications Campaign of the Year
GOLD: Environics & Capital-Image: “The Kijiji Second-Hand Economy Index”
SILVER: APEX Public Relations: "Get Ready for Back-to-School with Walmart Canada"
BRONZE: Veritas Communications: “Microsoft Surface Studio” 

Canadian Community Relations Campaign of the Year
GOLD: Edelman Canada: “Kraft Project Play”  
SILVER: Strategic Objectives: “#YouAreWelcome from MNFCN: The Official Host First Nation of TO2015”

Canadian Advocacy and Social Marketing Campaign of the Year
SILVER: CASACOM: "Launching Croque-Livres to promote reading into the communities"
BRONZE: AdFarm PR: “License to Farm”
BRONZE: L'équipe des communications de l'arrondissement de Rosemont-La Petite-Patrie, de la ville de Montréal: “Faites comme chez vous! - Le citoyen au coeur de la campagne de communication”   

Canadian Media Relations Agency Campaign of the Year
GOLD: Argyle Public Relationships:  “Sugary September: Diabetes and the Canadian Election”
SILVER: Strategic Objectives: “2015 White Cashmere Collection” 
BRONZE: NATIONAL Public Relations, Pfizer & the Ontario Lung Association: “Grounded: Pneumonia Vaccine Awareness” 

Canadian Media Relations Non-Agency Campaign of the Year
SILVER: IKEA Canada: “IKEA Halifax Store Announcement”
BRONZE: PortsToronto: “Billy Bishop Airport Pedestrian Tunnel Media Relations Campaign” 

Canadian Issues/Crisis Management Campaign of the Year
SILVER: TransLink: “Building public trust when a crisis of confidence lingers” 
BRONZE: DeBeers Canada: “Snap Lake Mine Closure”

Canadian Government Relations Campaign of the Year
GOLD: Niagara Region: “Securing Daily GO Train Service for Niagara”
SILVER: Sussex Strategy Group: “Demand a Plan”
BRONZE: Ontario Real Estate Association: “Say No to Another Home Owner Tax - Don't Tax My Dream”

Health Care Campaign of the Year
SILVER: Alberta Health Services: "Health Link 811"
BRONZE: Niagara Health System: "Route NHS"
 

Canadian Internal Communications Campaign of the Year
GOLD: Niagara Health System: “Route NHS”
SILVER: Alberta Energy Regulator: “The Hub - Our New Intranet”
BRONZE: Royal Victoria Regional Health Centre: “How to sustain and embed strategy: RVH’s success story”

COMMUNICATION PROJECTS (INTERNAL AND EXTERNAL COMMUNICATIONS)

Best Special Events Projects
GOLD: Northern Ontario School of Medicine: “Be Active with NOSM”
SILVER: Vancouver Coastal Health: “VCH People First Awards”
BRONZE: Veritas Communications: “Stella Artois’ Sensorium”

Best Multi-Media Projects
SILVER: Health Sciences North: “MythFracture”

Best Electronic and Social Media Projects
GOLD: Paradigm Public Relations: “Be Carefree. Everyday.”
SILVER: Health Sciences North: “The Hub Intranet”
BRONZE: City of Hamilton: “#HamontFT”

Best Writing Projects
GOLD: Massy Forget Langlois Public Relations: “Rapport annuel aux employés – Lassonde”
SILVER: Alberta Energy Regulator: “Conversations that Matter”
BRONZE: La Fédération des médecins spécialistes du Québec: “Hors série - 50e anniversaire de la FMSQ” 

Best Internal Publications
SILVER: Massy Forget Langlois Public Relations: “Rapport annuel aux employés – Lassonde”
 
Best External Publications
GOLD: Island Health: “Island Health Magazine”
SILVER: Canadian Patient Safety Institute: “Hands in Healthcare”
BRONZE: L'Union des producteurs agricoles: “Campagne télévisuelle 2015 POUVOIR NOURRIR POUVOIR GRANDIR”
BRONZE: High Road: “COME AS YOU ARE RECRUITMENT CAMPAIGN”
 
Best Annual Report
GOLD: Citizen Relations & IKEA Canada: “IKEA Canada: 2015 Annual Canadian Summary Report”
SILVER: Focus Communications: “City of Edmonton Youth Council 2014 Annual Report”
BRONZE: Alberta Energy Regulator: “AER 2014-15 Annual Report”

 



May 18, 2016
Link to CNW news release
Pour la version en français, cliquez ici.

CPRS National Announces 2016 Awards of Excellence Winners

TORONTO - The Canadian Public Relations Society (CPRS), is pleased to announce the recipients of 41 Awards of Excellence in this year’s awards program. Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns. CPRS National received a record-high number of submissions in 16 communications categories. Gold, silver and bronze recipients will be revealed during An Evening of Excellence at the World Public Relations Forum in Toronto, ON on May 31, 2016.

"Members of CPRS, and many of their peers across Canada, recognize the value of receiving a CPRS Award of Excellence," said Pierrette Leonard APR, FCPRS, LM, Presiding Officer of the CPRS Awards of Excellence. "Winners successfully demonstrate a commitment to public relations and communications management best practices."

This year's Awards Gala, An Evening of Excellence, will also include international award winners from the Global Alliance for Public Relations and Communication Management’s COMM PRIX Awards.

"With the combination of the CPRS Awards of Excellence and international recognition through the Global Alliance's COMM PRIX Awards, the evening promises to be a stellar night for our profession throughout Canada and around the world," added Leonard.

Representatives from the winning organizations will be recognized at the Westin Harbour Castle hotel during the Gala dinner before more than 500 public relations industry professionals.

Winning organizations for the 2016 Awards of Excellence include:

  • AdFarm PR & SaskCanola
  • Alberta Energy Regulator
  • Alberta Health Services
  • APEX Public Relations
  • Argyle Public Relationships & Canadian Diabetes Association
  • Canadian Patient Safety Institute
  • CASACOM & Fondation Lucie et André Chagnon
  • Citizen Relations & IKEA Canada
  • City of Hamilton
  • DeBeers Canada
  • Edelman Canada & Kraft Canada
  • Environics & Capital-Image
  • Focus Communications & City of Edmonton
  • Health Sciences North
  • High Road
  • IKEA Canada
  • Island Health
  • L'équipe des communications de l'arrondissement de Rosemont-La Petite-Patrie, de la ville de Montréal
  • L'Union des producteurs agricoles
  • La Fédération des médecins spécialistes du Québec
  • Lassonde Industries/CGCOM/Massy Forget Langlois Public Relations
  • Mississaugas of the New Credit First Nation, Strategic Objectives, Public Relations Agency and XTM, Marketing Agency
  • NATIONAL Public Relations, Pfizer Canada Inc. & Ontario Lung Association
  • Niagara Health
  • Niagara Region Corporate Communications
  • Northern Ontario School of Medicine (NOSM)
  • Ontario Real Estate Association
  • Paradigm PR & Edgewell Personal Care
  • PortsToronto
  • Royal Victoria Regional Health Centre
  • Strategic Objectives & Kruger Products
  • Sussex Strategy Group & Canadian Medical Association
  • TransLink
  • Vancouver Coastal Health
  • Veritas Communications & Labatt Breweries of Canada
  • Veritas Communications & Microsoft Canada

Shortlisted PR programs and academic case studies in the COMM PRIX Awards:

  • Bayer Australia and New Zealand
  • Bluegrass Consulting (in partnership with C|T Group, Burson Marsteller, QCCN & PPR)
  • Cannings Purple
  • European Training Foundation
  • HMC Communications/Child Matters
  • Kenya Commercial Bank (KCB) MRT
  • Nanyang Technological University
  • ProCom – Finnish Association of Communication Professionals
  • SMRT
  • Spark PR & Activate, New Zealand
  • The Eugene D. Fanning Center for Business Communication, University of Notre Dame

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

 

May 5, 2016
Link to CNW news release

Toronto Welcomes the World for the Ninth World PR Forum

The who's who of Communications and PR professionals from around the world will gather in Canada's most multicultural city to discuss Communication Across Cultures.

TORONTO - The Canadian Public Relations Society (CPRS), in collaboration with the Global Alliance for Public Relations and Communication Management (GA), will bring the ninth World Public Relations Forum to Toronto May 29-31, for its North American debut, where hundreds of international delegates will meet to discuss the value and importance of effective Communication Across Cultures.

This signature event of the Global Alliance has been a driving force of change in the industry since its inception in 2001 and serves as a significant opportunity for participants to network and exchange knowledge with top public relations practitioners from around the world.

Members of the media are invited to participate in the WPRF and will have the opportunity to interview Forum speakers in a dedicated media room.

A Quality Program with Exceptional Speakers
For the 2016 World PR Forum, the CPRS and GA have assembled an outstanding group of speakers, including seven special guests who will present keynote speeches:

  • Mohamed Fahmy, Journalist, Author and Adjunct Professor, University of British Columbia – Canada
  • Dr. Julie Lyn Hall, Head of Health, International Federation of Red Cross and Red Crescent Societies – Switzerland
  • Jim Macnamara, PhD, FAMEC, FAMI, CPM, Professor of Public Communication, University of Technology Sydney - Australia
  • Janet Morgan, MCIPR, Independent Consultant, formerly Director, Global Content Strategy and Planning, GlaxoSmithKline – United Kingdom
  • David Shing, Digital Prophet, AOL – United States
  • Marianne D. Sison, PhD, Sr. Lecturer, School of Media and Communications, RMIT University Melbourne – Australia
  • Paulo Henrique Soares, Director, Corporate Communications, Vale S.A. – Brazil

The three-day program will also include:

  • More than 20 parallel workshop and panel sessions covering a variety of topics surrounding the Forum's theme – Communication Across Cultures;
  • The Diana and Charles Tisdall CEO Panel, featuring the Canadian CEOs of McDonald's, Ford Motor Company and the Toronto International Film Festival discussing challenges and rewards associated with being part of larger international brands;
  • Six research panels composed of practitioners and academics sharing findings from major international studies in the field of communications;
  • A panel representing indigenous communities from around the world, discussing the importance of inclusion and understanding of marginalized peoples when engaging international audiences.

To see the Forum's complete program, view the full downloadable schedule now.

Meet Your WPRF Master of Ceremonies
This year's WPRF MC will be Canadian television personality, and proud CPRS Member, Catherine Clark. A respected Canadian broadcaster and long-time fixture on national television, Clark is the perfect choice to host the Forum.

Three Evening Events Celebrating our Delegates and Host City
The WPRF Breaks the Ice. Delegates will bump elbows at Toronto's iconic Hockey Hall of Fame, while perusing the world's largest collection of hockey memorabilia, including the Stanley Cup.

Embarking on #NewRelationShips. Delegates will swap dress shoes for deck shoes and celebrate #NewRelationShips at the Royal Canadian Yacht Club's Island Clubhouse, located on the Toronto Islands.

An Evening of Excellence, Celebrating the Best of Canadian and International Communications. Closing out the Forum the industry will celebrate in style at a black-tie gala dinner honouring the recipients of both the GA's COMM PRIX and CPRS Awards of Excellence.

Thank You to our Partners for Their Generous Support:

  • Marketwired, now part of Nasdaq – Gold Partner: Embarking on #NewRelationShips
  • Argyle Public Relationships™ – Silver Partner: Evening of Excellence Awards Gala
  • The Canadian Press – Silver Partner: Conference Photography Services and Tuesday Breakfast Keynote, Paulo Henrique Soares
  • CNW Group – Silver Partner: Workshop Sessions
  • The Eureka.cc – Silver Partner: Tuesday Luncheon Keynote, Dr. Julie Lyn Hall
  • Fifth Story – Silver Partner: Sunday Opening Keynote, David Shing
  • The McMaster-Syracuse Master of Communications Management (MCM)
  • Program – Silver Partner: Diana and Charles Tisdall CEO Panel
  • MediaMiser – Silver Partner: Monday Breakfast Keynote, Janet Morgan
  • NATIONAL Public Relations – Silver Partner: Monday Luncheon Keynote, Mohamed Fahmy
  • Meltwater – Bronze Partner: Health Breaks
  • TORCHIA Communications – Bronze Partner
  • The Institute of Public Relations – Research Stream Partner
  • Andrew Cloutier Design
About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

About the Global Alliance
The Global Alliance for PR and Communication Management is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and academics around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

 

Feb. 26, 2016

Joan Hollobon Award for Health Care Media

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to announce this year's Call for Entries for The Joan Hollobon Award.

The Hollobon Award is presented annually to recognize media work that has contributed significantly to the public's understanding of health care. The award is given to one journalist, in either the print and broadcast media, for work completed since January 1, 2015. The deadline for submissions is Monday, March 7, 2016.

For full details about the award criteria and submission process, call (416) 239-7034, email admin@cprs.ca or visit http://www.cprs.ca/awards/Hollobon_Award.aspx.

About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.
 

Jan. 27, 2016
Link to CNW news release

 

Twenty-one PR Professionals Achieve Accredited in Public Relations (APR) Designation from Canadian Public Relations Society

TORONTO - The Canadian Public Relations Society (CPRS) is pleased to introduce Canada's newest accredited public relations professionals! Twenty-one CPRS members from across Canada successfully completed the requirements to become accredited in public relations (APR) members of the Society in 2015. The newly accredited professionals will be recognized in front of industry peers and an international audience on the first day of the World PR Forum in Toronto, Ontario May 29-31, 2016.

The accredited in public relations (APR) designation is a voluntary certification program for public relations professionals. It identifies practitioners who have depth of experience and competence in the professional practice of public relations. The program involves a rigorous evaluation of the skills needed to practice public relations and measures experience and strategic thinking. CPRS members must also demonstrate an understanding of the ethical practice of public relations and adhere to the CPRS Code of Professional Standards.

"The APR designation is a mark of professional achievement and the individuals who receive the APR have validated their expertise and knowledge with their peers," said Celia Sollows, APR, Presiding Officer of the CPRS National Council on Accreditation. "We are proud to have these great communicators join the growing ranks of accredited professionals who demonstrate a commitment to the ethical and expert practice of public relations in Canada."

The APR, the highest global professional standard of excellence in public relations, has been recognized around the world for more than 50 years. Once earned, the APR designation distinguishes professionals as leaders in the industry who are committed to the highest professional standards.

Join us in congratulating the CPRS Members who received their APR designation in 2015:


*Click to enlarge image

 

Clay Adams, APR
Vancouver Coastal Health Authority 
(Vancouver, BC)
CPRS Vancouver

Elizabeth Anne Bak, APR
Equion Marketing Ltd.
(Mississauga, ON)
CPRS Toronto
Tracy Bell, APR
Ambulance New Brunswick
(Moncton, NB)
CPRS New Brunswick
Eloi Courchesne, APR
Eloi Courchesne, Commun. et relations publiques
(Montréal, QC)
SQPRP / Québec

Chris Forrest, APR
Adfarm               
(Calgary, AB)
CPRS Calgary
Ariane Gauthier, APR
NATIONAL Public Relations
(Montréal, QC)
SQPRP / Québec
Stacey Hunter, APR
Halton Region
(Hamilton, ON)
CPRS Hamilton

Kimberlee Jones, APR
KJM Marketing
(Calgary, AB)
CPRS Calgary
Nikki Luscombe, APR
TVO
(Toronto, ON)
CPRS Toronto
Andrea MacLean, APR
Bruyère Foundation
(Ottawa, ON)
CPRS Ottawa-Gatineau

Patricia MacNeil, APR
Provincial Health Services Authority
(Vancouver, BC)
CPRS Vancouver
Kyle Marr, APR
City of Calgary
(Calgary, AB)
CPRS Calgary
Anne McInerney, APR
Revolution Strategy
(Saint John, NB)
CPRS New Brunswick
Hélène Perrault, APR
Hydro-Québec Équipement et services partagés
(Montréal, QC)
SQPRP / Québec
Vel Snoukphonh, APR
Hamilton Health Sciences
(Ancaster, ON)
CPRS Hamilton
Tara Sprigg, APR
City of Guelph
(Guelph, ON)
CPRS Hamilton
Myrna Stark Leader, APR
City of Regina
(Regina, SK)
CPRS Regina
Christine Szustaczek, APR
Sheridan College
(Oakville, ON)
CPRS Hamilton
Carrie Trembinski, APR
Revera Inc.
(Burlington, ON)
CPRS Hamilton
Dan VanKeeken, APR
The King's University
(Edmonton, AB)
CPRS Edmonton (President)
Sarah Zimmerman, APR
Northwest Community College
(Terrace, BC)
CPRS Northern Lights
 
About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.