November 18, 2015
Link to CNW news release

Ashley Haraburda Wins the David Milliken Media Communications Award

TORONTO - Ashley Haraburda, a fourth year Bachelor of Public Relations (BPR) student at Humber College, Toronto, is the winner of the second $1,000 David Milliken Media Communications Award. Established by CNW to celebrate senior vice-president Milliken's thirty years' service to the company, the Award recognizes his commitment to the important relationship between journalism and public relations. Milliken served as chair of the BPR development committee at Humber.

"It is an honour to present this award to Ashley, an exceptional student who has demonstrated a thorough understanding of best practices in media relations," said Nicole Guillot, CNW president and CEO.

Haraburda completed her internship with the Canadian Hearing Society (CHS) where she worked on communications and events. She focused her 750-word submission to the award competition on educating journalists about the appropriate way to refer to the Deaf and hard of hearing. She applied what she learned to the development of a social media strategy promoting campaigns using a number of social media channels. She highlighted, through a special event that connected guests through social media, technologies that have broken down barriers to re-connect Deaf and hard of hearing individuals with the world around them.

The jury, comprising both journalists and senior public relations practitioners, was impressed with the depth of Haraburda's understanding of her role in facilitating media stories that demonstrated not only respect for her community but also education around important issues.

According to Marie-Lauren Gregoire, Communications Manager at the Canadian Hearing Society, "A very professional communicator, Ashley was able to guide our organization's growth on social media and multiple channels. It is increasingly important for us to increase participation and audience engagement on social media."

Dr. Gordon McIvor, Chair of the award jury this year, said that "While all of the submissions were of high quality, Haraburda's was creative, well written and clearly demonstrated her understanding of the important relationship that must be established between PR professionals and members of the media, including influencers on social media sites."

In addition to her 2015 CHS intern placement, Haraburda also served in 2014 as a public relations co-ordinator with CDS Studios, Toronto, where she developed strategic social media plans from ideation through execution to measurement.

The David Milliken Media Communications Award funds are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.

About the CPRF
The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession. It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest. For more information, visit the Foundation web site:

For further information please contact:
Barbara Sheffield, APR, FCPRS
Executive Director
Phone: 416 242-6146

June 29, 2015
Link to CNW news release

Communications + Public Relations Foundation Announces New Board Members

The Communications + Public Relations Foundation (CPRF), Canada’s leading charitable organization that unites business, academic and public relations leaders in the advancement of public relations education and research, has elected its new board members and officers for the 2015/2016 term. The CPRF will be governed by:


  • Chair - Robert Paddon, APR, MA, MBA; Executive Vice President Strategic Planning and Stakeholder Relations, Translink, Vancouver
  • 1st Vice-Chair - Marlene Klassen, APR, FLMI; Assistant Vice President, Great-West Life, Winnipeg
  • 2nd Vice-Chair – Yanik Deschênes, LLB, ARP, Independent Public Relations Consultant, Montreal
  • Secretary-Treasurer, Laura Balbinot, CPA, CMA, B.Com, Financial Management Accountant, Toronto


  • Nancy Arab, APR, ABC, FCPRS, Vice President, NATIONAL Public Relations, Calgary
  • Robert Batherson, BPR, Sr. Vice-President, Colour, Halifax
  • Lydia Boyko, APR, PhD, Professor, Bachelor of Public Relations program, School of Media Studies and Information Technology, Humber College Institute of Technology & Advanced Learning, Toronto
  • Steve Crombie, Vice President, Corporate & Stakeholder Governance, Insurance Corporation of British Columbia, North Vancouver
  • Ken Evans, Managing Partner, APEX Public Relations Inc., Toronto
  • Bruce MacLellan, MA, APR, FCPRS, CEO and Chair, Environics Communications Inc., Toronto
  • David Milliken, Retired Vice President, CNW Group, Toronto
  • Andrew Molson, BA, MSc., Chairman, RES PUBLICA, Montreal
  • Blair Peberdy, BA, APR, FCPRS, Associate, Corporate Practice, Weber Shandwick, Toronto
  • Mark Seland, APR, Government & Public Affairs Advisor, Calgary
  • Jean-Claude Torchia, President and CEO, Torchia Communications, Montreal

In addition, the Foundation has established an Advisory Council to the Board to be chaired by Gordon K. McIvor, PhD, APR, FCPRS, Cambridge, independent public relations consultant, and current President of the Empire Club of Canada.

"For more than three and a half decades, the Communications + Public Relations Foundation has played an important role supporting our industry through original academic research and supporting the endeavors of young people, through scholarships and awards, as they prepare to enter the profession", said Robert Paddon. "Now more than ever, as technology is changing our world and our practice, we need to understand what is driving change.  I am looking forward to engaging in a new dialogue with the people in our practice and ensuring that the research we support is of value to the next generation of communications professionals."

The Foundation supports the funding of a variety of scholarships, awards, and prizes for undergraduate public relations students at colleges and universities across Canada as well as supporting an annual lecture in partnership with the Canadian Public Relations Society at its national conference.  The Foundation also grants funds to the conduct of original communications and public relations research by academics and graduate students, and currently is funding a project conducted by Mount Saint Vincent University, Halifax, around measurement and evaluation of social media tools, to be completed in late 2015.

Major corporate donors include Environics Communications Inc., Great West Life Assurance Company, NATIONAL Public Relations, CP Rail, Tim Hortons, Imperial Tobacco Canada, APEX Public Relations, TD Financial, Weber Shandwick, Argyle Communications, J.D. Irving Ltd, Cameco Corporation, Morin relations publiques, Leger Marketing, Teck Resources Ltd, CN, Desjardins, Molson Coors Canada, among others.  In addition, the Foundation is funded by the gifts of public relations practitioners across Canada.

About the CPRF
The Communications + Public Relations Foundation is a not-for-profit charitable organization that is committed to increasing public knowledge and awareness of the role of communications and public relations by providing support to educational initiatives that advance the profession. It promotes an advancement of communications and public relations as a vital function in society and is dedicated to the public interest. For more information, visit the Foundation web site:

For further information please contact:
Barbara Sheffield, APR, FCPRS
Executive Director
Phone: 416 242-6146

The Canadian Public Relations Society Elects New National President

The Canadian Public Relations Society (CPRS) is pleased to announce that Renee McCloskey, APR, Manager of External Relations, Regional District of Fraser-Fort George (Prince George, B.C.), became national president of CPRS during the Society’s 2015 Annual General Meeting in Montreal, QC on May 31.

Kim Blanchette, APR, Vice-President, Public Affairs, Alberta Energy Regulator (Calgary, AB) steps into the vice-president and treasurer position.

Newly elected to the CPRS Board of Directors this year are Louis Moubarak, APR (Montreal, QC), Alexandre Sevigny, PhD, APR (Hamilton, ON) and Natalie Tomczak (Regina, SK). Carol Panasiuk, APR, FCPRS LM (Toronto, ON) was re-elected to the Board to serve a second three-year term.

Returning members of the board include: Dana Dean, APR, FCPRS (Toronto, ON), Robert W. Ellis APR, FCPRS, L.M (Regina, SK), Everett Martin (Montreal, QC), Sarah Milner, MBA, APR (Victoria, B.C.), Angela Murray (Halifax, N.S.) and Rashpal Rai, APR (Burnaby, B.C.).

Stepping down from the Board after two consecutive three-year terms are past president Sean Kelly, MA, APR, FCPRS (St. John’s, NL) and former national president Richard Truscott, MBA, APR (Calgary, AB). Leaving the CPRS Board after one three-year term is Joanne H. Fortin, APR, FCPRS (Montreal, QC).

For full biographies and additional information about the CPRS Board of Directors, please visit:

2015 CPRS Major Awards

Philip A. Novikoff Award:
Terence (Terry) Flynn, PhD, APR, FCPRS

Don Rennie Memorial Award
City of Guelph - Michelle Rickard

Mentor of the Year Diamond Jubilee Award
Charlene Gaudet, APR

Award of Attainment
Janet E. MacMillan, APR, FCPRS LM,

Shield of Public Service
Anita Wasiuta, APR

President's Award
Dr. Joanne Liu

Lamp of Service
Bill Carney

2015 CPRS Awards of Excellence

(News Release May 4, 2015)
Public Relations and Communications Management Industry Recognizes Canadian Achievement with 2015 CPRS National Awards of Excellence

Canadian Marketing Communications Campaign of the Year
GOLD: Paradigm Public Relations: "Join the Panty Party and retire those granny panties for good"
SILVER: Citizen Relations: "ASPIRIN 81mg Acute MI Campaign"
& Paradigm Public Relations: "Schick Hydro "Becoming My Dad"
BRONZE: City of Vancouver: "2014 Vancouver Municipal Election"
& DDB Public Relations: "CIL Décor Experts on the Road"

Canadian Community Relations Campaign of the Year
GOLD: Ford of Canada / NATIONAL Public Relations: "Ford Driving Skills for Life"
SILVER: City of Guelph: "Jubilee Park Master Plan"
BRONZE: North Strategic: "Jumpstart Charities Red Ball Campaign"

Canadian Advocacy and Social Marketing Campaign of the Year
GOLD: Argyle Communications: "A Breath of Fresh Air – Cystic Fibrosis Awareness Month 2014"
SILVER: Manifest Communications: "Dare2Give"
BRONZE: Ontario Teachers' Pension Plan: "Defined Benefit Pension Evolution Thought Leadership Program"

Canadian Media Relations Agency Campaign of the Year
SILVER: Edelman: "AMD #2BetterThan1 Campaign"
BRONZE: Edelman: "Symantec Canada Honey Stick Project"

Canadian Media Relations Non- Agency Campaign of the Year
GOLD: Society of Composers, Authors and Music Publishers of Canada: "SOCAN – Jingle all the Way to the Cash Register: Impact of Holiday Music on the Shopping Experience"

Canadian Issues/Crisis Management Campaign of the Year
GOLD: ATCO Gas: "Carbon Monoxide Awareness Campaign & Week"
SILVER: NATIONAL Public Relations: "Obed Mountain Mine Crisis Response"

Canadian Government Relations Campaign of the Year
SILVER: North Strategic: "Active at School"

Canadian Internal Communications Campaign of the Year
GOLD: Ontario Teachers' Pension Plan: "Engaging Teacher’s Employees in Mission, Vision and Values Development"
SILVER: Agence métropolitaine de transport (AMT): "Faire du Train de l'Est un succès"
BRONZE: City of Vaughan: "City of Vaughan Internal Communications Strategy"


Best Special Events Projects
GOLD: Northern Health: "Northern Health Preparedness for the 2015 Canada Winter Games Project"
SILVER: University of Calgary: "Celebration of Life"
BRONZE: Ford of Canada/ NATIONAL Public Relations: "Mustang 50th Anniversary Celebration"

Best Multi-Media Projects
GOLD: Citizen Relations: "WestJet and Ronald McDonald House Charities Canada 'Father's Day Surprise'"

Best Print Projects
GOLD: Canadian Patient Safety Institute: "Hands in Healthcare magazine"
SILVER: Alberta Energy Regulator: "Alberta Energy Regulator Annual Report"
BRONZE: Canadian Patient Safety Institute: "Canadian Patient Safety Institute Annual Overview"
& Manulife: "Manulife Securities’ Horizons magazine: connecting independent advisors from coast to coast"

Best Electronic and Social Media Projects
GOLD: Keurig Canada /NATIONAL Public Relations: "Keurig 2.0 Launch - Digital Strategy"
SILVER: Service de police de la Ville de Gatineau: "SEXTORSION : de la séduction à l’extorsion!"
BRONZE: 2015 Canada Winter Games: "2015 Canada Winter Games Website"
& North Strategic: "Sport Chek #MyNorth"

Best Writing Projects
SILVER: Fédération des médecins spécialistes du Québec: "Le Mémento"
BRONZE: Fédération des médecins spécialistes du Québec: "Commotions cérébrales"

2015 CPRS/CNW Public Relations Student Award of Excellence Winner

Katie Stewart Named 2015 CPRS/CNW Public Relations Student Award of Excellence Winner

Feb. 25, 2015
Link to CNW news release

Fourteen Public Relations Professionals Attain Industry Accreditation

TORONTO - The Canadian Public Relations Society Inc. (CPRS) is pleased to introduce Canada's newest accredited in public relations (APR) professionals. Fourteen CPRS members from across Canada successfully completed the requirements to become accredited members of the Society in 2014. The newly accredited professionals will be recognized in front of industry peers on the first day of the annual Canadian Public Relations Conference in Montreal, Quebec May 31- June 2, 2015.

To become accredited and earn the Accredited in Public Relations (APR) designation, a candidate must engage in specialized studies, pass rigorous written and oral examinations, and submit a detailed work sample. To qualify for the accreditation process, a candidate must have earned a solid reputation of integrity and high ethical standards while completing a minimum of five years of full-time employment in public relations and communications management.

"Fourteen members of CPRS achieved an important professional milestone in the public relations field by becoming the newest accredited professionals in Canada," said Nancy Hutton, APR, Presiding Officer of the CPRS National Council on Accreditation. "On behalf of CPRS and all members of the Society, I applaud our newest APRs for making such a significant commitment to themselves and to the profession! Earning the Accreditation designation proves that these 14 practitioners have met the highest standards within the public relations profession. I look forward to recognizing them on stage at the National Conference in Montreal."

The APR, the highest global professional standard of excellence in public relations, has been recognized around the world for more than 50 years. Employers and clients hiring public relations practitioners with an APR can be confident they are getting leaders in public relations who are recognized in and outside of the profession for their knowledge, experience, expertise and ethics.

CPRS Members who received their APR designation in 2014 are:

Daryl Barnhart, APR
Niagara Region
(Thorold, ON)
Member of CPRS Hamilton
Deborah Bowers, APR
(Winnipeg, MB)
Member of CPRS Manitoba
Ashley Brown, APR
ABCD - Ashley Brown Communications + Design
(Toronto, ON)
Member of CPRS Toronto
Pereina Choudhury, APR
Faye Clack Communications Inc.
(Toronto, ON)
Member of CPRS Toronto
Katia Collette, APR
Education Quality and Accountability Office
(Toronto, ON)
Member of CPRS Toronto
(formerly of SQPRP)
Heather Follis, APR
City of Victoria
(Victoria, BC)
Member of CPRS Vancouver Island
Mark Ingram, APR
Ministry of Aboriginal Affairs
(Toronto, ON)
Member of CPRS Toronto
Janine Ivings, APR
Town of Oakville
(Oakville, ON)
Member of CPRS Hamilton
Miriam Lauzon, APR
Capital Image, Inc.
(Montréal, QC)
Member of SQPRP / Québec
Mike Lupien, APR
Unrestricted Public Relations
(Edmonton, AB)
Member of CPRS Edmonton
Petronilla Ndebele, APR
Waterloo Wellington Local
Health Integration Network
(Kitchener, ON)
Member of CPRS National
Marc Poisson, APR
Le Cabinet de relations publiques
(Montréal, QC)
Member of SQPRP / Québec
Jaclyn Spurrell, APR
Alberta Blue Cross
(Edmonton, AB)
Member of CPRS Edmonton
Kari Veno, APR
Milton Public Library
(Milton, ON)
Member of CPRS National
About CPRS Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 14 Member Societies based in major cities or organized province-wide.

Feb. 11, 2015

Celebration of Life: Bob Deans, APR

Dear Communicators,

It is with great sadness and a heavy heart that I inform you of the passing of my wonderful CPRS Hamilton Co-President, Bob Deans. Bob passed away peacefully on Tuesday, January 27, 2015 after a six and a half year battle with Idiopathic Pulmonary Fibrosis.

Bob was a man of extraordinary kindness and decency. He was a wonderful person to work with as co-president, and continues to be an inspiration on how to act in both life and business. Bob's battle with Idiopathic Pulmonary Fibrosis never held him back or slowed him down. In 2014 Bob became the co-president of CPRS Hamilton; he was a very devoted board member and a regular attendee at Society events. Bob's signature charismatic sense of joy and kindness elevated and humanized every meeting and event he participated in, ensuring that everybody always felt they belonged. Bob always had kind and encouraging words and sage advice for everyone he met - especially junior practitioners and students.

Bob was a generous mentor to many, myself included. He gave a great deal to our community, as well as the entire community of Canadian of public relations and communication professionals. I think everyone who met Bob knew the amount of happiness and fulfillment CPRS Hamilton brought to him, and the solace he took in giving back. Bob had a lifelong commitment to professional development and education, earning his APR designation and actively participating on the CPRS Hamilton Board while living with Idiopathic Pulmonary Fibrosis. We are very grateful for the fact that he gave so much of the short time he had left to the profession he loved and believed in so strongly.

Truly, with Bob's passing, a great light has been left our community; however, that light has not been extinguished. The light of Bob's example will shine on in our hearts and memories.

Please find the details for his celebration of life below.

Alex Sévigny, PhD, APR
Co-President (with Bob Deans),
CPRS Hamilton

A Celebration of Life, "Bob Style" will be held on Sunday, February 15, 2015, from 1-4 p.m., at the Grand Olympia, 660 Barton St., Stoney Creek, ON. In lieu of flowers, we know Bob would appreciate donations to Emily's university education so she can continue to make him proud. Please email for details OR to Shalom Village where the most kind and compassionate people provide care for our parents and loved ones.