CPRS Graphic Standards

• The complete Graphic Standards document, January 2003
• Official logos and artwork
• Examples of local usage from CPRS (Toronto): [1] [2] [3]

General Guidelines

The terms and concepts described in this document are those commonly used in professional graphic design. A design agency or printer will be familiar with this terminology. This standards document is intended to help you create professional quality materials that comply with CPRS national identity standards.

These graphic standards ensure that chapter member society materials are suitable for commercial printing reproduction while maintaining graphic consistency with CPRS corporate standards. For exact specifications of the CPRS corporate identity, please see the sample sheet at the end. Be sure to use only the colours, typefaces and layouts specified below and on the samples provided. By keeping consistent with one graphic format, the CPRS corporate brand and identity are reinforced at all levels. Please keep this consistency in mind when using the corporate identity on any printed or promotional materials. If you have any questions, please contact the CPRS National office.

The CPRS Corporate Identity

The CPRS corporate identity (logo) consists of a graphic image and the full corporate name - in English, French or both - separated by a two (2) point rule.

The CPRS logo is provided in encapsulated postcript (.eps) format. This is a vector-based file. EPS images are non-resolution dependent, which means they will print at the same quality level at any size. EPS images are best for documents that will be output at commercial printing quality. The .eps logo can be converted to .jpg or .gif format for use in e-mail or other electronic media. This can be accomplished easily by the following recommended graphics software packages: Adobe Illustrator, CorelDRAW, Macromedia Freehand. Do not use Adobe Photoshop or a similar pixel-based program as it will convert the .eps from a vector-based image to a pixel image, resulting in a loss of quality.

Please be aware of the constraints of other file formats. Tagged Image File Format (.tif) files can be used for printing output but when the size is altered, you can lose quality. Graphic Interchange Format (.gif) and Joint Photographic Experts Group (.jpg) files are only for usage on the Web, not for output.

Variations of corporate identity

The corporate name can appear independent of the graphic image, following the typestyles and colour selection defined below. The graphic image cannot appear independent of the corporate name in any instance.

Use of colour

Colour is an essential issue that affects output costs as well as graphic standards. The colour defined for the CPRS logo is PMS 485 or, if matched through four colour process, is 0% Cyan, 100% Magenta, 91% Yellow, 0% Black. PMS is an abbreviation for Pantone Matching System. The Pantone Matching System is a standard set of inks in the printing industry. PMS 485 refers to a colour and the ink mixture necessary for producing the colour designated for the CPRS logo.

When outputting any documents, if colour is used, the CPRS logo must be printed in colour as defined in the graphic standards. In computer graphics, colour is highly subjective. Your computer monitor will display colours differently unless it has been precisely calibrated to simulate a specified colour gamut. Colour shifts will occur when you convert files from one file format to another. Different software programs may display colours differently as well. This is why it is important to maintain the standard .eps format. Do not use RGB colour or any other computer generated colour palette. Only spot (PMS485) and process colours are acceptable for offset printing. If outputting to a laser printer, colour results may vary from the defined colour.

Variations of colour selection

If logo prints in colour, background material (i.e. paper, promotional materials, etc.) must be white. If logo prints in black, background material (i.e. paper, promotional materials, etc.) can be any contrasting lighter colour.

If logo prints in white (knocked-out), background material (i.e. paper, promotional materials, etc.) can be any contrasting darker colour.

Use of typestyles

CPRS has established a standard font for printed materials. Authorized typefaces are Helvetica Bold or Arial Bold for the corporate name. For chapter member society names included on any materials, standards are Helvetica Regular or Arial Regular.

1. Logo

Please note relative dimensions between the graphic, the rule and the text. Rule is two (2) point weight and should run the document width (margin to margin), except on the stacked version of the logo where the rule runs the width of the longest line of text.

2. Text

All text is aligned right. If a chapter member society name appears, it is below the corporate name. On the stacked version of the logo, the text breaks are as follows:
    English: following 'Public'
    French: following 'canadienne'

Click on image to see complete logo and text design specifications.