Frequently Asked Questions
What is the Global Alliance for Public Relations and Communication Management?
The Alliance is a framework for collaboration with a mission to enhance the public relations profession and its practitioners throughout the world. The Alliance was formally established in Chicago, Illinois, USA, on 25 October, 2000, after a Public Relations World Congress sponsored by the Public Relations Society of America and the International Public Relations Association. More than 20 national and international associations were actively involved in the founding of this historic framework.
Why is the Global Alliance needed?
In this new century, more and more public relations practitioners represent organizations that transcend national boundaries. In addition, everyone is increasingly affected by global trends and issues. For several years, practitioners and the associations who serve them have felt a need to share ideas and best practices, seek common interests and standards, and better understand the unique aspects of each culture in which practitioners operate. As no one association can do, the Global Alliance will provide initiatives to help achieve these goals. Through cooperation, the associations and their member practitioners will be able to strengthen the influence of the public relations industry among our constituents around the world.
What are the benefits of the Global Alliance for individual members of our associations?
This new entity is an alliance of associations; there are no individual members. However, members of participating associations will benefit in a variety of ways. Interested individuals will be able to access information regarding regional or international conferences and seminars, case studies, awards programs, benchmarking research, and other pertinent communication. The Alliance will enhance networking opportunities for professionals and will serve as a vehicle for examining ethical standards, universal accreditation options, and other initiatives to strengthen the profession around the world.
Will our members be required to pay more money for our associations to be involved?
The participating entities have pledged to avoid any additional burden on their members. For the foreseeable future, all initiatives for the Alliance will be supported through external fund raising efforts that solicit donations, grants, sponsorships, usage fees, and other funding possibilities. Only those individuals who are interested in the Alliance and its activities will ever need to support its existence.
Which associations have been involved in founding the Global Alliance?