Communications And Public Relations Foundation

Who we are

The Communications and Public Relations Foundation is a not-for-profit charitable organization that:

  • is committed to increasing public knowledge and awareness of the role of communications and public relations through support to educational initiatives
  • promotes the advancement of communications and public relations as a vital function in society
  • is dedicated to the public interest

What we do
The Communications and Public Relations Foundation, as a recognized Canadian charity:

  • accepts individual, foundation and corporate contributions towards educational initiatives nationwide and issues tax receipts
  • works with partners to develop and implement educational projects and initiatives to advance the profession
  • encourages the contribution of gifts to remember and honour public relations practitioners through the development and implementation of educational projects

The Past
The Communications and Public Relations Foundation was established in 1979 by senior members of the Canadian Public Relations Society to raise money to support educational initiatives to advance the profession such as:

  • Donation of public relations text books to public libraries
  • Sponsorship of an annual lecture at CPRS national conference
  • Publishing of a public relations reference text book
  • Establishment of the Jack Yocom Profile Collection with CPRS College of Fellows

The Present
Currently, the Foundation manages a number of initiatives established with the involvement of funding partners and is preparing for a national fund-raising campaign to expand its support to educational initiatives across Canada. Offerings include:

Annual Reports
The Foundation publishes an annual report that includes an outline of its activities and its financial statement:

The Communications and Public Relations Foundation is governed by a national board of communications professionals, most of whom are CPRS members. CPRS membership is not required for board eligibility or service. Directors are elected annually at the Foundation's Annual General Meeting, in June.

Chair: Barbara Sheffield, APR; CPRS Fellow, Toronto
Vice-Chair: T.A.G Watson, APR Hamilton
Secretary/Treasurer: Flavian Pinto, CGA

Luc Beauregard, OC, ARP, FSCRP, Montreal
Pauline Buck, APR, Vancouver
Barbara Lindner Coates, Vancouver
Karen Dalton APR, CAE, Toronto
Terry Fallis, Toronto
Elizabeth Hirst, APR, FCPRS, Montreal
Antoine Landry, ARP, FSCRP, Montreal
Gordon McIvor, APR, FCPRS, Toronto
Bart Mindszenthy, APR, FCPRS, Toronto
Maureen Payne, APR, FCPRS, Calgary
Joanne Rider, Toronto
Don Savaria, Regina
Peggy Sheffield, APR, Toronto
Janet Sherman, Toronto
Amy Thurlow, APR, BPR, MA, PhD, Halifax

Director emeritus
Ruth Hammond, APR, ABC, Hon. FCPRS(H)

The future
The Communications and Public Relations Foundation's goal is to support public relations educational initiatives that demonstrate the power and value of public relations and communications. Initiatives in partnership with others may include endowed scholarships, awards, case study projects, symposia, endowment of university chairs and original Canadian communications research projects, among others. Your ideas and suggestions are most welcome.

These initiatives require the donation of gifts toward specific projects or the establishment of funds in memory of practitioners who have been leaders in advancing the profession. Alternatively, funds may be established to honour those who are currently being recognized for significant achievement.

Planned giving gifts are welcomed.

Contact us
To contact the Communications and Public Relations Foundation for more information, or how you can help:

Ms. Barbara Sheffield, APR; CPRS
Communications and Public Relations Foundation
Suite 1515
73 Widdicombe Hill Blvd
Toronto, Ontario
M9R 4B3
Phone: (416) 242-6146
FAX: (416) 242-6146