| 8 - 8:30 a.m. |
Registration/Breakfast |
8:30 - 9:15 a.m.
GENERAL SESSION
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Client Panel
The Impact of Influence
Moderator: Susan Reisler, Vice-President, Media Profile
Panel Members: Lubor Keliar, Director of Communications, Red Bull Canada; Andrew Pelletier, Vice-President of Corporate Affairs & Sustainability, Walmart Canada Corp.; Krista Scaldwell, Vice-President Government Relations, Communications and External Affairs, Johnson & Johnson Inc. |
9:30 - 10:30 a.m.
Concurrent Sessions
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1A. Client Relationships: It's All About Love
Speaker: François Taschereau, Executive Vice-President, Weber Shandwick Canada & General Manager, Montreal
Speaker: Barry Snetsinger, Owner, Barry Inc.
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10:45 - 11:45 a.m.
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Creativity: Big Ideas That Will Knock Your Socks Off!
Speaker: Marilyn Barefoot, President, Barefoot Brainstorming |
noon - 1:30 p.m.
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Lunch and Keynote Presentation
UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten, President, Un-Marketing |
1:45 - 2:45 p.m.
Concurrent Sessions |
2A. The Science of Motivation
Speaker: Louisa Jewell, President, Positive Matters
2B. The Media Steeplechase: The art of the "tough talk" Interview
Speaker: Ken Evans, Senior Vice-President, APEX
|
3 - 4 p.m.
Concurrent Sessions |
3A. Demystifying Social Media Measurement
Speaker: Boyd Neil, Senior Vice-President, National Practice Leader, Social Media & Digital Communications, Hill & Knowlton Strategies
Speaker: Dan Tisch, President, Argyle Communications
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