Job Posting Details
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Tim Hortons
Manager, Social Media
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Job Description
Manager, Social Media
“It already makes your day, why not let it make your career”
Reporting to the Director, Public Affairs, this position is responsible for helping lead social media at Tim Hortons. Primarily, the position will help lead the company’s online communications and social media strategy for brand marketing, communications and corporate reputation efforts. The successful candidate will help lead online awareness and reputation, engagement and response strategies, content development and monitoring and reporting.
Key Responsibilities:
- Responsible for helping develop and manage overall strategy for organization’s brand marketing, communications and corporate reputation in social media.
- Assess existing social channels and determine expansion of other social media platforms.
- Assess social media opportunities and needs by marketing or corporate communications business units and geography.
- Help assess and create proprietary social media executions that are platform agnostic.
- Take leadership role as key strategist and partner at Tim Hortons with third-party vendors related to social.
- Take leadership role as key strategist and partner at Tim Hortons with owned social media platforms reps (Facebook, Twitter, YouTube, others).
- Help establish and build online relationships with key influencers (i.e blogger relations) through proactive online strategies and execution.
- Lead fan/follower acquisition and engagement strategy on owned platforms: Facebook, Twitter, YouTube and future platforms.
- Liaise with brand/digital team to ensure synergy and collaboration to maximize online and offline results.
- Assess partnerships/event/advertising opportunities related to social media.
- Determine and manage organization’s online analytic, research and reporting needs.
- Directs social media specialist to develop regular, comprehensive reports capturing all of the above.
- Assists public affairs team with online activities as required.
- Initiates and executes other assigned projects on an ongoing basis for the continued improvement of the business and department.
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Qualifications
- A University degree, college diploma or equivalent in communications, public relations, journalism or a related subject area.
- 7-10 years of experience in marketing, digital communications, public relations, journalism or related field.
- 2-5 years of professional experience leading social media strategy, programs and campaigns, including a thorough knowledge and demonstration of skills in the leading online platforms.
- Demonstrated professional experience in successful online communications and/or social media goal setting, strategy and execution.
- Demonstrated experience growing online fan/follower bases, engagement and loyalty.
- Demonstrated knowledge of media monitoring, research and analysis, online measurement and report generation.
- Demonstrated understanding of the culture, tone and language of the web.
- Superior ability to execute against multiple tasks and programs under deadline pressure.
- Exceptional communications skills: writing, editing, interpersonal, presentation.
- Bilingualism is an asset.
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How to Apply
Tim Hortons is an equal opportunity employer.
Please note: Only applications submitted on-line will be considered.
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