Job Description
Royal Roads University delivers prestigious applied and professional programs specifically designed to advance professionals in the workplace. Our graduate and undergraduate programs are delivered online, face-to-face on campus, and through innovative virtual learning sessions. In national surveys, students consistently rank Royal Roads University as number one in active and collaborative learning and number one in academic challenge. This is key to the Royal Roads University brand.
This is an exciting, challenging period of growth for our university. As we move forward, we are seeking an experienced, strategic thinker to lead the university in refining and shaping its brand; and in developing marketing and recruitment strategies to meet aggressive enrollment targets. Working closely with the Vice-President Marketing, Recruitment and Business Development, the Director of Branding, Marketing and Recruitment will lead the creation and implementation of a broad range of strategic marketing initiatives that clearly differentiate the Royal Roads University brand in an increasingly competitive, post secondary education market.
Critical to this role will be your strong branding, marketing and communications skills expertise, and a proven track record in building and maintaining strategic alliances internally and externally. In addition, you will have a track record of successful and innovative approaches to utilizing the Internet as a medium to maximize marketing outreach (i.e. looking beyond social media networks). Working with a highly engaged and talented team, you will provide strategic leadership to the marketing and recruitment teams within your dynamic portfolio.
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Qualifications
Our ideal candidate will possess an optimal combination of the following:
- 10+ years of marketing experience honed within the public and/or private post secondary education sectors
- Master’s degree in a relevant field (i.e. marketing, or business administration with a marketing specialization) and/or an equivalent combination of education and experience
- Highly skilled in generating national and international brand awareness
- Proven brand management expertise
- Demonstrated strategic understanding of new marketing trends and technology
- Proven experience in strategic integration of web presence elements including: social media; e-marketing campaigns; and on-line prospect engagement
- Specialized skills in the utilization of key metrics and analytics to advance the technological marketing knowledge, skill and practice within the university
- Leadership experience with overseeing collateral production, advertising campaigns, trade shows and their related components
- Demonstrated success in achieving a focused brand strategy that integrates all stakeholders within an academic and technical community
- Experience managing teams of a relevant size and scope (>15)
- Ability to lead cross-functional teams to deliver desired business objectives
- Strategic and critical thinking abilities
- Budget management experience (>$2M)
- Demonstrated commitment to collaboration
- Professional and trustworthy
- Responsible, competent, versatile and results-oriented
- International marketing experience an asset
- Multilingual an asset
This is a regular full-time position, evaluated at a Grade 6 and the salary will be commensurate with qualifications and experience. RRU is also pleased to offer a comprehensive benefits package.
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How to Apply
To apply please forward your cover letter and curriculum vitae (preferably in electronic format) to:
E-mail: rru-career-opportunities@royalroads.ca
Competition # 10-008-M0099
or
Human Resources - Career Opportunities
Royal Roads University
2005 Sooke Road
Victoria, B.C. V9B 5Y2
Fax: (250) 391-2570 Tel: (250) 391-2511
The competition will begin on March 2, 2010 and will close on March 19, 2010; however, the competition will remain open until a successful candidate is found.
While Royal Roads University values all applications we receive, only those candidates short-listed for further consideration will be contacted. RRU is an equal opportunity employer, committed to the principle of equity in employment. All qualified candidates are encouraged to apply, however, Canadians and permanent residents will be given priority consideration.
Please note that two of our heritage buildings, including Hatley Castle, have some areas that are not easily accessible to persons who use wheelchairs. Please call 391-2511 for information and assistance if you are dropping off your application in person.
If you are sending your application via e-mail, please ensure that your electronic file is saved in MS Word or Adobe pdf.
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