Benefits & Services

Western Coal Corp., headquartered in Vancouver, BC, produces high quality metallurgical and thermal coal from mines in northeast BC (Canada) and West Virginia (USA). The Company has the capacity to produce 7 million tonnes per year with a 20+ year coal reserve base. Western also owns 55% of Energybuild (AIM:EBG) which produces anthracite and thermal coal from mines in Wales (UK).

Western Coal’s objectives are to:

• Produce and sell over 7 million tonnes per year of high quality metallurgical coal to the top steelmakers around the world
• Allocate resources prudently and efficiently for the development of its coal properties, to achieve maximum value for the Company's shareholders
• Demonstrate to regulators, First Nations, local communities and other stakeholders that the Company will safely conduct its operations in an environmentally and socially responsible manner 

POSITION SCOPE:
Reporting to the Director of Investor Relations, the Corporate Communications Manager will oversee the execution of all corporate communications channels, both traditional and new (social) media, to ensure the effective delivery of all internal and external communications in a manner that is consistent with the strategic objectives of the corporation and ensures maximum value.

RESPONSIBILITIES:
Internal & External Media Communications

• Writes and develops electronic, print and web based communications, actively seeking out key business activities to share across the organization; Manages and maintains content/design on Western Coal’s intranet and internet
• Develops effective relationships with service providers, including media and public relations agencies, vendors and suppliers to ensure delivery of quality, cost effective and timely services across the corporation
• Helps to ensure proper and consistent positioning of the corporation with internal and external constituencies with an emphasis on proactive media relations and media strategy
• Ensures message, brand and reputation consistency across publications/written communications 

General Corporate Communications

• Ensures the development, implementation and monitoring of policies, procedures, standards and practices relating to the execution of all internal and external communications strategies, plans and programs
• Develops and implements an internal communications plan including regular release of internal newsletter(s), Intranet content, etc.
• Develops corporate bulletins and other significant corporate publications
• As appropriate, helps raise the corporation’s profile and the company’s presence as an industry leader
• Continually measures the effectiveness of each communications channel and recommends opportunities for improvement
• Researches and stays current on emerging trends, best practices and opportunities in the field of communications with the goal of improving the execution of communications

Investor/Stakeholder Communications

• Participates in the development of corporate communications strategies as these relates to the delivery of communications by providing insights and other relevant input.
• Advises and counsels senior management on all aspects of corporate communications
• Drives and supports communications from management to employees, ensuring feedback from employees is brought to the management team
• Anticipates emerging issues and ensures the company communicates effectively to a variety of stakeholders
• Provides visibility of employees’ / business / marketing success stories to stakeholders, bringing to attention those success stories that are worth being promoted

Strategy

• Participates in the development of corporate communications strategies as these relates to the delivery of communications by providing insights and other relevant input. 
• Leads the development and execution of the corporation’s social media strategy, ensuring alignment with the overall communications strategy and that it responds to corporate needs

• Minimum of 5 years experience in communications and media relations, preferably in a publicly visible company in a complex, regulated industry
• Accomplished business writer, familiar with corporate communication and website development
• Outstanding verbal and written communication skill
• Solid project management skills with ability to manage multiple projects simultaneously and work independently with initiative
• Good understanding of the link between strategic business objectives and communications planning
• Understands fundamentals that make communications credible: anticipation, urgency, accuracy, details and follow-through, action, feedback
• Ability to liaise with people at all levels of the organization (from top management to mine site employees)
• Experience working directly with senior management and external stakeholders to develop key messages and communication strategies
• Extensive knowledge of media, both electronic and print, coupled with experience developing profile opportunities and managing media enquiries
• Demonstrated success in issue management.

LEADERSHIP CHARACTERISTICS:

Getting Work Done Through Others
Manages people well; gets the most and best out of the people he/she Works with; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives useful feedback; delegates; keeps people informed;

Focusing on Action and Outcomes
Attacks everything with drive and energy with an eye on achieving results; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

Being Organizationally Savvy
Maneuvers well to get things done; maze bright; knows where to go to get what he/she needs; politically aware and agile; knows what the right thing to do is; presents views and arguments well.

Communicating Effectively
Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across.

Relating Skills
Warm, friendly, and interpersonally agile; easy to approach and talk to; relates well to all kinds of people; makes a pleasant first impression and builds solid relationships.

Managing Diverse Relationships
Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.

Being Open and Receptive
At ease and relaxed; easy to talk to and get to know; listens attentively; is an open book; has a positive sense of humor; deals calmly with stress and gives people a chance to catch up.

EDUCATION:
Bachelors or Masters Degree in Communication, Journalism or Public Relations is preferred

COMPENSATION:
A competitive compensation and benefits package will be provided.

To apply for this position, visit our website at www.futurestep.com and apply for Opportunity Code SP 68798 or call Rosanna Lyman at 1-604-609-5145.

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