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August 2016
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Sussex Strategy Group, Silver winner, Government Relations Campaign of the Year, 2016 Awards of Excellence

Webinar: Demand a Plan - Sussex Strategy Group

Aug 30, 2016


Background:In the lead up to the 2015 Canadian Federal Election, Sussex Adrenaline partnered with the Canadian Medical Association to position seniors care as a critical ballot box issue. In a close three-way race, an election in which candidates of all stripes were looking for any edge with voters, our goal was not only to raise awareness around seniors issues in Canada, but to create an actionable campaign that would pressure party leaders and candidates to adopt the CMA’s recommendations to improve seniors care as a core component of their electoral platform. To do so, we identified 27 swing ridings, electoral battlegrounds where we knew a single issue could impact the overall outcome. We developed a comprehensive campaign microsite integrated with proprietary advocacy software that allowed supporters to send a letter to their MP and Party Leaders with a single click. And using advanced digital interest and geographic micro-targeting, enlisted nearly 30,000 Canadians in our target ridings to call on party leaders to include a National Seniors Strategy as part of their campaign platforms.  

What Participants Can Learn: This webinar will focus on the impact of micro-targeted digital supporter acquisition in the public affairs space. Participants will learn how an advanced understanding digital analytics and targeting, combined with a range of online tools, can help build advocacy movements with the clout to affect real-world change.

Only 100 spaces available. RSVP by emailing dlabelle@cprs.ca.

 
 



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