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Calendar of Events

 MONTH   YEAR 
April 2017
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CPRS National with CPRS Ottawa-Gatineau

Advanced Writing and Brand Journalism Workshop with Mark Ragan

Apr 03, 2017


Back by popular demand, The Canadian Public Relations Society (CPRS) in partnership with Ragan Communications, Inc. is adding two more one-day workshops in the Canadian crosscountry Professional Development tour.

Mark Ragan, Publisher and CEO of Ragan Communications, Inc. will be leading delegates through a two part workshop on Advanced Writing and Brand Journalism which will include successful Canadian PR experiences and case studies. 


Workshop Agenda

8:00 a.m. - 8:30 a.m. - Registration and Continental Breakfast

8:30 a.m. – 12:00 p.m. – Advanced Writing and Editing

12:00 p.m. – 1 p.m. – Lunch and Networking

1:00 p.m. – 4:30 p.m. – Brand Journalism


Session Descriptions

Advanced Writing & Editing

Important messages get printed, streamed, e-mailed and Tweeted. Whether internal or external your audiences are reading, watching, listening—talking back. Even the bosses have discovered the power of storytelling! Your words, and how you present them, are more important than ever.

During this morning session, you will learn:

  • Follow the Rules of the Road. Embrace these writing principles and spread them throughout your organization.
  • Find good stories. Where are they? Hint: They're not sitting on your desk or in your e-mail. We'll show you how to be the best reporter in your organization.
  • Get your readers' attention. Take your best shot through headlines that grab, leads that pull us in and quotes that convey an engaging human presence.
  • Layer your online content. Summarize your story for the skimmers and scanners, then let readers choose how deep they want to go.
  • Package your print. Use all the tricks to craft a compelling story and keep readers on the page, in publications, brochures and marketing materials.
  • Match words with sound and pictures. Enhance your audio, video, images and infographics with tight and engaging narrative.

Brand Journalism for Communicators

Are you ready for brand journalism?

Brand journalism combines real reporting and lively storytelling (that's the journalism), with your organization's experts and experiences (that's the branding). A few organizations have figured out a new way to tell their stories, using the tried-and-true methods of journalism to engage their audiences and boost their competitive advantage.

In this session, Mark Ragan will share the principles of brand journalism and show you how you can apply them to your own organization.

You'll leave this afternoon session knowing how to:

  • Write and manage content that appeals to today's hectic reader
  • Organize your communication strategy around a standard newsroom
  • Use original and curated content to be the leading publisher in your niche
  • Create content that is so useful that people will be compelled to share it—over and over again
  • Become the #1 destination for customers and potential customers—and get this done on a tiny budget
  • Master the 10 email techniques that increase readership and brand loyalty
  • Integrate social media and content to boost your website traffic
  • Generate leads for your organization by writing must-read white papers for your customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back for more
  • Measure the success of your content strategy

Speaker Bio:

Mark Ragan is the Publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News ServiceStates News ServiceNew York Newsday, the San Diego Union-Tribune and Insight Magazine.



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CPRS National with CPRS Nova Scotia

Advanced Writing and Brand Journalism Workshop with Mark Ragan

Apr 04, 2017


Back by popular demand, The Canadian Public Relations Society (CPRS) in partnership with Ragan Communications, Inc. is adding two more one-day workshops in the Canadian crosscountry Professional Development tour.

Mark Ragan, Publisher and CEO of Ragan Communications, Inc. will be leading delegates through a two part workshop on Advanced Writing and Brand Journalism which will include successful Canadian PR experiences and case studies.

 


Workshop Agenda

8:00 a.m. - 8:30 a.m. - Registration and Continental Breakfast

8:30 a.m. – 12:00 p.m. – Advanced Writing and Editing

12:00 p.m. – 1 p.m. – Lunch and Networking

1:00 p.m. – 4:30 p.m. – Brand Journalism


Session Descriptions

Advanced Writing & Editing

Important messages get printed, streamed, e-mailed and Tweeted. Whether internal or external your audiences are reading, watching, listening—talking back. Even the bosses have discovered the power of storytelling! Your words, and how you present them, are more important than ever.

During this morning session, you will learn:

  • Follow the Rules of the Road. Embrace these writing principles and spread them throughout your organization.
  • Find good stories. Where are they? Hint: They're not sitting on your desk or in your e-mail. We'll show you how to be the best reporter in your organization.
  • Get your readers' attention. Take your best shot through headlines that grab, leads that pull us in and quotes that convey an engaging human presence.
  • Layer your online content. Summarize your story for the skimmers and scanners, then let readers choose how deep they want to go.
  • Package your print. Use all the tricks to craft a compelling story and keep readers on the page, in publications, brochures and marketing materials.
  • Match words with sound and pictures. Enhance your audio, video, images and infographics with tight and engaging narrative.

Brand Journalism for Communicators

Are you ready for brand journalism?

Brand journalism combines real reporting and lively storytelling (that's the journalism), with your organization's experts and experiences (that's the branding). A few organizations have figured out a new way to tell their stories, using the tried-and-true methods of journalism to engage their audiences and boost their competitive advantage.

In this session, Mark Ragan will share the principles of brand journalism and show you how you can apply them to your own organization.

You'll leave this afternoon session knowing how to:

  • Write and manage content that appeals to today's hectic reader
  • Organize your communication strategy around a standard newsroom
  • Use original and curated content to be the leading publisher in your niche
  • Create content that is so useful that people will be compelled to share it—over and over again
  • Become the #1 destination for customers and potential customers—and get this done on a tiny budget
  • Master the 10 email techniques that increase readership and brand loyalty
  • Integrate social media and content to boost your website traffic
  • Generate leads for your organization by writing must-read white papers for your customers
  • Build a subscription list of customers, the media and key influencers and keep them coming back for more
  • Measure the success of your content strategy

Speaker Bio:

Mark Ragan is the Publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News ServiceStates News ServiceNew York Newsday, the San Diego Union-Tribune and Insight Magazine.



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CPRS Calgary

April Fools! #PRFails

Apr 11, 2017


Have you ever made a PR blunder that you thought would surely end your career? Or worked on a project that started out bad and just kept getting worse? As bad as those #PRFails may feel, you can and will survive your cringe-worthy moment. 

Join CPRS National Board President Kim Blanchette, APR, FCPRS, and CPRS Calgary Board President Shawn Davis, APR, as they bravely tell the stories of their most memorable PR Fails and how they learned to overcome the shame and use the experience to improve their work. 

Lunch will be provided!

11:30am - 1:30pm

 Centennial Place (West Tower)

3rd Floor - Bow Glacier Room/Bow River Room

250 5th Street SW,

Calgary, AB 

Register now



12

CPRS Toronto

PR 360 - Student Event

Apr 12, 2017


For Students and Junior Practitioners: On April 12 the CPRS Toronto Student Steering Committee is hosting its last event of the year: PR 360. This event gives you the opportunity to network with PR experts and gain an in-depth perspective into multiple public relations sectors. The event will also give you the opportunity to meet PR professionals in an intimate group setting and build your network. Be sure to bring your enthusiasm, curiosity and questions! Attend three interactive table discussion sessions from one of three groups. GROUP A: Crisis Communications, Government & Finance GROUP B: Global Agency, Consumer/Corporate & Boutique or Mid-size agency GROUP C: Sports & Entertainment, Non-profit & Hospitality When: Wednesday April 12, 2017 Where: Hard Rock Café, 279 Yonge Street, 2nd floor Toronto, ON Cost: Student Members: $28.25 incl. HST* Student Non-Members: $33.90 incl. HST Registration: Thursday March 30 at 10 a.m. for members** Saturday April 1 at 10 a.m. for non-members Registration Here: Follow us on Twitter: @CPRSStudents Facebook Event Page: https://www.facebook.com/events/1244715242316601/ *Space is limited! Student members are able to take advantage of our early bird registration. **Be sure to have your membership number ready. Tickets are non-transferable. Refund requests must be submitted to cprsstudents@gmail.com at least 48 hours before the event.



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Jane Stokes

The 30-Minute Makeover: A Writing Refresher for Branded Articles

Apr 18, 2017


Join this 30-Minute Makeover, a webinar designed to make your branded articles much easier to write. The first 15 minutes zoom in on a short-list of essentials needed in every article, including “do & don`t” quick tips on tone, trust-building, helpfulness, and top-to-bottom engagement – plus an easy way to remember those tips! The next 15 minutes pinpoint fatal writing errors made by everyone at some time or another, especially on headlines, leads, and product mentions. No matter whether your articles are to be distributed in earned, paid, or owned media space, the “power” tips offered in this section will steer you away from the most common writing traps – and since some tips work so quickly, they`ll be marked as “magic”. All questions will be answered following the webinar. 


Instructor Biography:
 

Jane Stokes is a journalist and a commercial writer. During the past couple of decades, she has spent much of her time writing and editing branded articles and video scripts with the goal of maximum appeal, all of which she now re-directs into workshops for communicators and students. Jane spent many years writing for a major Toronto daily newspaper, as well as other publications, and is now a columnist and feature writer for Dreamscapes Travel & Lifestyle Magazine. In 2016, she released The Content-Writing Handbook and as a spin-off distributes Bloopers! , a monthly fix-it series.

RSVP to dlabelle@cprs.ca to join!



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CPRS Manitoba

2017 Manitoba Communicator of the Year Awards Gala

Apr 20, 2017


CPRS Manitoba invites you to attend the 10th Annual Manitoba Communicator of the Year (MCOY) Awards

When: Thursday, April 20, 2017
Where: Winnipeg Art Gallery
Cocktail Reception 5:30 p.m. | Dinner and award presentations to Follow

Join us we honour this year’s award winners and celebrate ten years of communications excellence in Manitoba!

CPRS Manitoba is thrilled to congratulate our 2017 MCOY Recipients!

2017 Large Campaign Award Recipient

Laura Curtis, Assiniboine Park Conservancy

2017 Small Campaign Award Recipients

Chris Albi, Jennifer Doerksen & Colleen McVarish, Winnipeg Harvest

2017 Crowning Achievement Award Recipient

Susan Olynik, Manitoba Liquor & Lotteries (retired)

Early Bird tickets available until Wednesday, April 12, 2017*
Members                                $80
Non-Members                        $100
Student Members                  $45
Student Non-Members           $50

Ticket Prices after April 12, 2017*
Members                                $95
Non Members                        $115
Student Members                  $55
Student Non-Members          $60

Purchase your tickets online.
*Prices do not include Eventbrite fees



21

CPRS Edmonton

The Fort McMurray Fires and Crisis Communications

Apr 21, 2017


The 2016 Fort McMurray wildfire—a fire larger than Prince Edward Island—was deemed by the Insurance Bureau of Canada as the largest insured disaster in Canadian history, at an estimated cost of $4.9 billion CDN. Over 90,000 residents were evacuated and over 1,800 structures, from single-family homes to apartment buildings, were destroyed—affecting over 2,400 residences. Well before this assessment, a team of 68 dedicated communication practitioners served within the Regional Emergency Operations Centre for the Regional Municipality of Wood Buffalo (including the City of Fort McMurray) from May 1 to June 30, 2016 with the ultimate objective of keeping everyone in the community safe—an objective that evolved into a working mantra of “Safe, Resilient, Together.”

Participants will:

  • Discuss how technology played a big role in communicating during the crisis.
  • Hear why process is key.
  • Learn how unexpected challenges became opportunities. 

Learn More



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Sheridan McVean, MBA, APR, FCPRS and Chaseten Remillard

Notley and the Beast: An analysis of the crisis communication of Rachel Notley during the 2016 wildfires

Apr 25, 2017


May 1, 2017 marks the first anniversary of the start of the devastating Fort McMurray wildfire known as “the Beast”. The Government of Alberta and the Regional Municipality of Wood Buffalo are generally given high marks for the way they managed this crisis situation.

But what was the personal response of Alberta Premier Rachel Notley and how did she handle the graphic visual images of evacuation during the wildfire and her own communication during the early days of the crisis?

Join Dr. Chaseten Remilard and Sheridan McVean, APR, FCPRS, as they reveal their research into the relationship between images of the fire posted on social media and images and words used by Alberta Premier Rachel Notley during the initial crisis communications response of the Alberta government.

Chaseten and Sheridan analyzed wildfire and evacuation images and messaging using communication theories such as agenda setting, Benoit’s image restoration theory, and Coombs’ situation crisis communication theory to answer the question of how the Alberta Premier managed her communication.

This research will become a chapter in a forthcoming University of Calgary Press book with the working title “Orange Chinook: The Politics of the New Alberta”.

This webinar will be of interest to those involved or interested in crisis communication, responses to natural disasters, and/or government communication.

 

Presenter Biographies: 

Sheridan McVean has more than 30 years of marketing, integrated marketing communications, and public relations experience. As an entrepreneur, he has owned several businesses including an integrated marketing communications firm, a public relations consultancy and a private capital management firm. In addition, he has worked in the Office of the Premier of Alberta, with Hill + Knowlton Strategies, and with the Calgary Homeless Foundation. His clients have included: Cisco Systems, Deloitte, Husky, McCain Foods, Microsoft, Shell, Suncor, WestJet, the governments of Canada and Alberta, numerous non-profit organizations, as well as small and medium sized entrepreneurial businesses.

Chaseten Remillard is a communications scholar interested in questions of social and environmental justice. With expertise in visual and professional communications, Remillard’s research includes topics as varied as homelessness, Canadian artist Bill Reid, hockey art, the Alberta Oil Sands, and shark films. Despite this eclecticism, he consistently interrogates how images gain and transmit meaning and how these meanings serve to reinforce particular “ways of seeing” ourselves and the world around us. Currently, Remillard is completing a book on the visual communication of homelessness in the Canadian press. He is happily married to his wife Tanya and is a proud father of three.

RSVP to dlabelle@cprs.ca to join!



26

CPRS Vancouver

No Good Deed Live: Solving Real World PR Challenges

Apr 26, 2017


DATE AND TIME

Wednesday, April 26th, 2017
5:00 PM - 7:15 PM PDT

LOCATION

Metropolitan Hotel
645 Howe St 
Vancouver, BC V6C 2Y9

DESCRIPTION

Based on CPRS Vancouver’s popular blog Column, “No Good Deed LIVE” will feature three PR experts weighing in on real life dilemmas from industry professionals. Francine Gaudet APR, FCPRS, Victor Vrsnik, APR FCPRS and Ange Frymire Fleming APR, FCPRS will offer advice on how they would handle complex PR situations and navigate difficult circumstances that may arise, all while conforming to industry accepted best practices. Facilitator and APR, FCPRS Deborah Folka will lead the event, allowing for creative debate and questions from the audience. Come join the discussion!

About Facilitator Deborah Folka APR, FCPRS:

  • Deborah is the editor of the ethics column, No Good Deed on the CPRS Vancouver Blog. She is also a senior accredited public relations professional with over 25 years of experience in strategic communications planning, issues management and crisis communications planning, prevention and management. In addition to working in-house for a variety of public, private and not-for-profit organizations, she has run one of the most successful independent PR consultancies in Western Canada for over 20 years. 

About the Panelists:

  • Ange Frymire Flemming APR, FCPRS, MBA:

Ange has been entrenched in communications since 1986. In 1992, she founded Vocal Point Communications, specializing in crisis communications, community engagement, media relations and marketing. An accredited CPRS Fellow, she is also a professor in the Applied Communications department at KPU (Kwantlen Polytechnic University). From 1995-2009, she taught multiple courses at BCIT and was the lead PTS (Part-time Studies) instructor for “PR” and “Media Relations” (online and face-to-face). Over the past two decades, she has mentored students committed to learning, living and engaging in PR careers, as well as practitioners preparing for their APRs and Fellowships.

  • Francine L. Gaudet APR, FCPRS, LM:

Francine is a senior public relations and communications consultant with more than 40 years experience in the health care industry, post secondary education, regulation and other areas of the public sector. Her work includes providing counsel and advice on matters relating to communications planning, relationship building and brand development/management. She is past president of both the Nova Scotia and Vancouver CPRS Chapters. 

  • Victor Vrsnik APR, FCPRS:

An accredited and award-winning communicator, Victor has taken on many posts with the CPRS. He’s been an APR and PRK exam grader, an Awards of Excellence judge, a mentor, and a CPRS-Vancouver Treasurer. He currently sits on the CPRS national Communications Committee. In 2015, Victor was inducted into the CPRS College of Fellows. He holds a Master of Communications Management degree from McMaster University. Crisscrossing the country from legislature to legislature, Victor oversees stakeholder engagement, policy development, issues management and reputation management for 7-Eleven Canada. Off-duty, Victor moonlights as a teaching assistant for the McMaster MCM program.

Agenda:

5:00-5:30 Registration and networking

5:30-6:05 Introductions and Ethical Dilemma # 1 with Q&A

6:05-6:30 Ethical Dilemma # 2 with Q&A

6:30-7:00 Ethical Dilemma # 3 with Q&A

7:00-7:15 Wrap-up and additional networking

Early Bird Rates
Register before April 5th and receive 10% off regular rates

$40 for members

$18 for student members

$22 for student non-members

$54 for non-members

Regular Rates

$45 for members

$20 for student members

$25 for student non-members

$60 for non-members

Registration closes April 23rd
 



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