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Calendar of Events

October 2016

CPRS Toronto

Free PD Event - Top Hacks for Creating Compelling Video

Oct 20, 2016

Free Event!  Open to members and non-members

Thursday, October 20, 2016. 6 pm to 7:30 pm (networking reception from 6 pm – 6:30 pm, presentation from 6:30 pm – 7:30 pm), Workhaus, 100 Front Street East, 4th Floor (across the street from St. Lawrence Market), Toronto.. Light appetizers, open bar.

Keynote Speakers:

Shelley Middlebrook, President, Fifth Story


Paul Abrams, VP of Marketing, Fifth Story

@5Fifth Story

Top Hacks for Creating Compelling Video

It’s no secret that video has become (and will continue to be) the medium of choice for today’s consumer. The explosion of video content in the past three years has shifted the need for brands to create content that engages within the first 8 seconds and provides true ‘value’ to consumers. Fifth Story, a leader in the world of content marketing, shares best practices and PR hacks for creating engaging video that gets noticed across both earned and paid channels. Attendees will leave the evening with tactics and tips that they can immediately put to use when creating their next video.



CPRS Edmonton

CPRS Edmonton - Communicating in the Crowded Post-Secondary Landscape

Oct 21, 2016

Join CPRS Edmonton for a discussion with three senior level communications professionals representing an array of post-secondary institutions in Edmonton who will be covering the challenges and opportunities of communicating in the crowded post-secondary landscape. This will include such topic areas as marketing and recruitment, managing change and innovation, as well as positioning and differentiating from the competition -- just to name a few.

Get your tickets today!


CPRS Nova Scotia

CPRS Nova Scotia - Blogger Relations 101

Oct 24, 2016

If you're not working with bloggers to promote your product, service or cause, you're missing a huge opportunity. According to Research Now, almost 9 in 10 consumers makes purchases after reading about a product or service on a blog. And, consumers aged 18-34 ranked blogs as the most important source of information to make buying decisions.

Do you know how to get bloggers to write about your product, service or cause? Bloggers & PR experts Renée Downs, Kerra AuCoin Mansfield, and Krista Montelpare from Blog Jam, will lead you through how to find bloggers who might like to work with you, how to pitch them and the dos and don'ts of blogger outreach. In the second half of the workshop, we'll help you apply your newly learned blogger outreach knowledge to devise a blogger relations strategy for your organization that you can easily implement!



SQPRP - Webinaire | Analyse média 101 : Les données au profit de l’organisation

Oct 26, 2016

Nous savons que la surveillance média est indispensable à votre stratégie de communication. Mais une question demeure : que veut dire toute cette information ? Pour bien comprendre vos enjeux, quantifier votre médiatisation et dégager des tendances, vous devez connaître les bases de l’analyse média.

Conférencière : Caroline Roy, Vice-Présidente et associée chez Mesure Media

Lors de ce webinaire, vous apprendrez :

·         Les bases et utilités de l’analyse média

·         Les différentes solutions d’analyse

·         Comment calculer la valeur monétaire des relations publiques

·         L’analyse comme outil de gestion de votre organisation

·         Et plus encore !


Vous êtes déjà familié avec l’analyse média ? Ne manquez pas la 2e partie du webinaire, « Tirer le maximum de vos analyses médiatiques », diffusé le 9 novembre. Suivez ce lien pour vous inscrire