CPRS supports call for ethical public communications
More from the CPRS
Friday, Jan 27 2017

The Canadian Public Relations Society (CPRS) is adding its voice to the global community of communications professionals calling for a renewed focus on ethical public relations.

Recent events in the U.S. have positioned “alternative facts" as a potential function of high-level public and media relations. In response, the Public Relations Society of America (PRSA) has issued a statement condemning the idea of "alternative facts" and objecting to "any effort to deliberately misrepresent information" by public relations practitioners.

CPRS fully endorses PRSA’s defense of ethical public relations alongside Europe's Chartered Institute for Public Relations (CIPR) and other organizations working globally to uphold the highest standards of professional communications.

In Canada, the CPRS Code of Professional Standards sets expectations for public relations and communications practitioners. Among its several relevant principles is the following:

"A member shall practice the highest standards of honesty, accuracy, integrity and truth, and shall not knowingly disseminate false or misleading information."

Further to that is the need for respectful and professional relationships with all stakeholders, regardless of viewpoint. To that end, the Code says:

"A member shall deal fairly and honestly with the communications media and the public." 

The position of CPRS is clear: Ethical, honest, and respectful methods of communication are crucial for public relations to achieve mutual understanding, realize organizational goals, and serve the public interest.

Kim Blanchette, APR, FCPRS
National Board President
Canadian Public Relations Society 

Sarah Hanel, APR
Canadian Public Relations Society


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Bernie Poitras, APR
Thursday, Feb 16 2017

Well done CPRS. This is a timely announcement and shows leadership on behalf of our profession. 

Ron Hill
Wednesday, Feb 15 2017

Well said... truth is integrity.

Heather Pullen
Wednesday, Feb 8 2017

Well said, all (and especially Edsel!)

With digital media enabling everyone to select the "news" we consume based on how well the source agrees with our own biases, true facts will get lost or overlooked. PR's role is to not only present actual facts, but help curate the din of alternative facts that threaten to drown out the truth.

Tara Sprigg
Wednesday, Feb 8 2017

Thank you.

Edsel Bonnell, C.M.,LL.D.,APR, FCPRS(H), LM
Wednesday, Feb 8 2017

Please add my own aging "BRAVO!" to the timely actions of PRSA, CIPR, and our own CPRS in this era of hostility toward communicators. Having spent 60 years of my life actively expressing and championing the foundational values of "honesty, accuracy, integrity and truth" in PR, teaching this gospel to others, and battling our critics and nay-sayers, I am more proud than ever today to be a Life Member of our Society.   

Liliana Busnello
Wednesday, Feb 8 2017


Stephanie Gillis-Paulgaard
Wednesday, Feb 8 2017

This is exactly why I have always disliked the use of the word 'spin' and its association to what we do as PR professionals.

Heath Applebaum
Monday, Feb 6 2017

I completely agree.

The world needs communicators with integrity more than ever.

We need to lead by example, because actions do speak infinitely louder than words alone.

Christiane Beaulieu
Monday, Jan 30 2017

Bravo! We do have to speak in front of such stupidity!

Erin Morgan Coulson
Monday, Jan 30 2017

Pleased to see this after reading PRSA's statement. Keep it up!

Elizabeth Hirst
Monday, Jan 30 2017

Bravo! CPRS.  We all need to speak out publicly at times like these. Proud to be a member.

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