Established jointly by CPRS and CNW Group this award recognizes student excellence in the PR field. Eligible students must be currently enrolled in their final year (or equivalent) of a recognized, full-time PR program, instructed in a Canadian post-secondary institute. Students must be studying at an undergraduate, diploma or certificate level. Proof of enrollment must accompany the entry form. Program coordinators or instructors nominate candidates, submitting a 300-500 word summary of how the nominee met the following criteria:

 

• clear understanding and application of the principles of PR theory
• demonstrates professionalism
• leadership in scholastic activities
• committed to pursuing a career in PR and demonstrates an ability to contribute to the status and acceptance of the profession
• students must be enrolled in the program full-time

Winners receive a scroll and monetary prize offered by CNW Group.