Rob Gray, ABC, APR /Lead Strategic Corporate Communications,
Alliance Pipeline, who completed accreditation in 2013, has this to say about his experience:

"After more than a decade in the profession, my accreditation journey began as a quest to 'get the letters'. However, I quickly discovered that the accreditation process is a challenging and worthwhile experience that provides an opportunity to hone one's craft, in alignment with recognized best practices. Accreditation has made me a better communicator, reinvigorated my passion for the profession, and has sparked a keen interest to advance on a path of continual learning.
It was also a tremendous opportunity to connect with some great practitioners."
 

APRs Speak Up!

Interested in Accreditation?

How do I know that I am ready?

To pursue the accreditation process you must satisfy the following requirements:

  • Be a member in good standing with the Society
  • Be employed full-time in a public relations position for at least five years
  • Spend at least half your professional time involved in public relations

But, you need more than that to be successful. Take a look at the Self-Assessment Tool to see how you stack up to what the graders are looking for.

The APR is a respected measure of professional experience and competence in the field of public relations. Once earned, it will distinguish you as a leader in the industry who is committed to the highest standards. 

*click to enlarge 

Accredited in Public Relations (APR) Digital Badge - Learn more about the Digital Badge


Accreditation - What does it mean?

APR Designation: Accreditation is a voluntary certification program for public relations professionals that is administered by the Canadian Public Relations Society and identifies practitioners who have depth of experience and competence in the professional practice of public relations.

Experienced and strategic practitioners: The program involves a rigorous evaluation of the skills and competencies needed to practice public relations at a senior executive level and establishes standards for professional practice. It measures experience and strategic thinking, not specific academic knowledge; however, it is necessary to have a foundation of knowledge of public relations theory and policy issues to achieve accreditation.

Ethical practice: A successful candidate will also need to demonstrate an understanding of the ethical practice of public relations and comprehension of the standards enshrined in the CPRS Code of Professional Standards.

Accreditation - Why is it important?

Earning the APR designation demonstrates professionalism and is tangible evidence to the public that you have demonstrated a high level of knowledge, skills and abilities in the area of public relations. It is for this reason that many organizations and corporations specifically seek public relations professionals with the APR designation.

Members of the public can consult the list of practitioners who are Accredited in Public Relations and will note that those APRs who have undertaken professional development activities within the past five years to keep up-to-date in the field are found under the current Maintained APR list.


Important dates

December 1, 2016: Application and payment due

December 30, 2016: Work sample overview and résumé due

April 1, 2017: Work sample submission due. Note: To qualify as eligible, a work sample campaign or project has to have been completed and evaluated within three years prior to the application for the accreditation program.

October 20, 2017: Oral and written exams



What is Accreditation Maintenance?

Accredited members are encouraged to participate in the CPRS Accreditation Maintenance program. The voluntary accreditation maintenance program is designed to strengthen the value of the APR designation for the benefit of practitioners, employers and the general public by providing tangible evidence of continuous professional development.

If you have any questions, please do not hesitate to contact the National Office: accreditation@cprs.ca

 

Accreditation Handbook
Click to access detailed information about the process and requirements.

2016-17 Accreditation Chairs

Members Only Section:
(Login Required)

2016 Candidates: Exam grading is now taking place. You will receive your results by email on or before December 24.


CPRS Accreditation Sponsor:

Torchia Communications