Message from the CPRS President


A New Year
January 15, 2015

First I want to extend a heartfelt thanks to all of you for your support and participation in CPRS activities over the past year.  CPRS continues to be a strong and effective professional association because of your hard work, dedication and commitment.

Looking back on 2014, I am encouraged by how well CPRS responds nationally and locally to challenges and opportunities. CPRS volunteer leaders across the country are committed to sharing information and ideas on how to improve benefits and services for members.  This is evident in the Local Societies Presidents' Council meetings, the meetings of various national committees and councils, and through the relationships that exist among individual members.

Looking forward, there are great opportunities in 2015 and beyond for CPRS to demonstrate international leadership and significantly raise the profile of the public relations profession and the organization.  In particular, holding the 2015 Engagement + Impact National Conference in Montreal, and hosting the 2016 World PR Forum in Toronto will enable CPRS, industry practitioners and educators to showcase Canadian advancements in public relations.  I am confident that we will make the most of these opportunities to the overall benefit of our members and place Canadian public relations on a whole new level.

It must also be said that substantial challenges lie before us and there are no simple or short term solutions. Changes in member value and changing revenue streams defy the status quo for CPRS volunteers both locally and nationally. We must work collaboratively and cooperatively to develop innovative strategies for addressing these problems and others.  We have to do for ourselves what we do for our employers and clients; that is, build and maintain strong, healthy relationships that are based on trust and the advancement of common interests. This is why we have a professional organization.

I believe that the more you put into something, the more you get out of it.  When you find yourself asking what value is there in being a member of CPRS, also ask yourself, what more can I do to get the most out of my CPRS membership?
Let's work together in 2015 to build a strong, vibrant CPRS for the betterment of the public relations profession generally.

Sean Kelly, APR, FCPRS
National President
Canadian Public Relations Society

Looking Ahead
June 3, 2014

It was wonderful to see my colleagues and friends last month at the National Conference in Banff, Alberta. What a beautiful place to visit and what a fantastic conference it was. There were many highlights for me, but the tribute video to Luc Beauregard that played at the gala was most heartwarming and inspiring. Luc was among Canada's greatest PR pioneers. He embodied everything that we, as PR professionals, should aspire to become in our professional careers. He is truly missed.

I met many of our local Society presidents at the Presidents' Council meeting and we had a great discussion about local and national issues and the future of CPRS. There was unanimity among those attending the meeting that more needs to be done to illustrate the value of CPRS to our members and to external audiences. This will certainly be among my top priorities for the coming year.

There is a line made famous by the movie Field of Dreams that says, “If you build it they will come”. For CPRS, much of the building has already been done. The National Board and National Office have been working hard to attract new members, new sponsors, new APR candidates, new partners in the Pathways to the Profession program, and so on. I believe that we need to focus on communicating the value of CPRS to our members and to external audiences like employers, clients, governments, educational institutions and to students. In essence, we need to do for CPRS what we would do for our employers and clients. CPRS has already earned its reputation as the leading association for the advancement of the public relations profession in Canada, but we have to make that more visible.

As a national organization exclusively dedicated to the advancement of the public relations profession and to the professional development of our member practitioners, we have a lot to tell people about. We have an established, well organized and highly respected accreditation program. Through the Pathways to the Profession, we have become the organization that is recognizing curriculum standards in post-secondary PR programs across Canada. We have a College of Fellows which acknowledges the contributions of our most senior practitioners. Our awards program highlights excellence in public relations and we have established a Codes of Professional Standards that solidifies our place as a respected professional organization.

I am certain that together we will continue to advance the stature of CPRS and the profession itself. I look forward to serving you in the year ahead.

Sean Kelly, APR, FCPRS
National President
Canadian Public Relations Society