Public Relations Practitioner
CPRS defines a public relations practitioner as one who:
- designs public attitude research
- assists organizations in interpreting and managing their socio/political context
- designs and implements public affairs programs
- designs, manages and implements communications programs or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution.
Public relations professionals work in a broad spectrum of areas such as:
- Community Relations
- Fund Development
- Issues Management
- Publicity
- Special Events
- Employee Relations
- Consulting
- Government Relations
- Marketing-Communications
- Corporate Communications
- Investor Relations
- Industry Relations
- Media Relations
- Public Consultation
- Public Affairs
- Research